How Shareholder Pressure Worked at Apple
A classic example of a negotiation with a notoriously tough corporation that was quite heated (but ended up with a positive change) took place leading up to May 2, 2007, when Apple CEO, Steve Jobs, made the public statement on the Apple website, "Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last. We apologize for leaving you in the dark for so long."
This was the first time that Apple had publicly addressed the issues of electronics waste and hazardous materials.
How did this change come about? Jobs's reputation as a corporate leader that refused input from anyone—especially his shareholders—is famous. Yet, this announcement came shortly after shareholder resolutions on electronic waste were filed and he had a meeting with the lead proponents. What happened in that negotiation?
Some background first: as the information age got into full swing, it became apparent that a mountain of electronic waste (e-waste) was forming. The manufacture of one computer workstation required more than 700 chemical compounds, about half of which were hazardous, including arsenic, brominated flame retardants, cadmium, hexavalent chromium, lead, and mercury. Tens of millions of computers, monitors and cell phones were being discarded every year, most headed straight to the landfill even though they contained valuable precious metals like gold and silver, as well as problematic ones like lead and cadmium that leached into the water and air.
As You Sow's work on e-waste began in 2003, led by Senior Vice President Conrad MacKerron, who formed a coalition of socially responsible investing allies including Calvert, Green Century, Pax and Walden Asset Management to press major brands like Dell, Hewlett-Packard (HP), IBM and Apple to set e-waste take-back goals. Dell, already under pressure from a grassroots campaign, committed to a take back goal in 2004. Later that year HP, which had an initial take-back program operating, accelerated its goal, pledging to recycle one billion pounds of e-waste by 2007.
But Apple, in the process of moving from innovative creator of the Mac to a global electronics powerhouse dominating the personal electronics market, was typically silent and not open to dialogue. MacKerron reached out to former Vice President Al Gore, who was on the Apple board. Several shareholder proposals were filed. Still, there was no progress. Finally, at the 2006 shareholder meeting, Executive Director Larry Fahn was able to engage Steve Jobs in a friendly discussion as the resolution was presented, and Jobs agreed to meet and see if progress could be made. The shareholder proposal asking Apple to improve its e-waste policies received a decent vote of 10 percent of shares voted.
The meeting with Jobs would not occur until almost another year passed. In February 2007 MacKerron, Fahn, research associate Nishita Bakshi, and As You Sow board chair Thomas Van Dyck met with Jobs in his Cupertino office. True to form, Jobs offered brilliant insights but was also caustic, at times berating his visitors for overstepping their boundaries and railing against Greenpeace, which had launched a campaign for Apple to phase out toxins in its components, before acknowledging the recycling problem. The shareholder team held firm that an e-waste take-back policy was good for Apple and that competitors were way ahead.
At one point, Jobs dismissively tossed a presentation the group's staff had spent weeks preparing back across the table at them. It was time to improvise. Van Dyck and other team members launched into a series of questions during the meeting to find out where his top concerns were. They recall asking Jobs if he believed having a greener Apple would sell more products. He said no. The team asked, if Apple was perceived as an environmental laggard, might it sell less products? Jobs said, yes. He felt that his shareholders, employees, and community deserved better from Apple, and he wanted to beat his competitor Michael Dell of Dell Computers, which had already announced strong electronic waste take-back goals. The team saw that he was frustrated by Dell as a competitor, and despite his ire, by the end of the meeting, Jobs agreed to develop a strong recycling commitment. Three months later, the company announced goals as part of a broad set of environmental commitments known as "A Greener Apple."
The move came just a week before shareholders would have voted on another resolution asking Apple to report on improving e-waste take-back efforts, underscoring the importance of shareholder pressure. As You Sow withdrew the proposal in acknowledgement of the company's commitments, and an uncharacteristically chastened Jobs apologized to shareholders for not previously sharing its environmental policy plans when he was quoted in Waste News, on May 14, 2007: "It is generally not Apple's policy to trumpet our plans for the future. Unfortunately, this policy has left our customers, shareholders, employees and the industry in the dark about Apple's desires and plans to become greener. So today we are changing our policy."
Santa Barbara Becomes First California City to Pass Resolution Against Offshore Oil and Gas Drilling
The Santa Barbara City Council approved a resolution Tuesday opposing new drilling off the California coast and fracking in existing offshore oil and gas wells. The resolution is the first in a new statewide campaign to rally local governments against proposals to expand offshore fossil fuel extraction in federal waters.
The vote—which makes Santa Barbara the first California city to oppose both fracking and new offshore drilling—follows President Trump's April 28 executive order urging federal agencies to expand oil and gas leasing in federal waters. The order could expose the Pacific Ocean to new oil leasing for the first time in more than 30 years.
Starting Wednesday, the vast majority of Americans can learn about every potentially harmful chemical in their drinking water and what scientists say are the safe levels of those contaminants. The Environmental Working Group's (EWG) new national Tap Water Database is the most complete source available on the quality of U.S. drinking water, aggregating and analyzing data from almost 50,000 public water systems in all 50 states and the District of Columbia.
The organization has earned a reputation for ambitious data-mining research projects that shake up policy debates and consumer markets. EWG's online Farm Subsidy Database, listing millions of subsidy recipients, and its Skin Deep guide to more than 70,000 personal care products, draw tens of millions of visitors every year.
By Stacy Malkan
Ever since they classified the world's most widely used herbicide as "probably carcinogenic to humans," a team of international scientists at the World Health Organization's (WHO) cancer research group have been under withering attack by the agrichemical industry and its surrogates.
In a front-page series, The Monsanto Papers, the French newspaper Le Monde described the attacks as "the pesticide giant's war on science," and reported, "to save glyphosate, the firm [Monsanto] undertook to harm the United Nations agency against cancer by all means."
The lengthy report from the Energy and Policy Institute uses reams of archival documents to demonstrate that utility industry representatives knew as far back as 1968 that burning fossil fuels could trigger "catastrophic effects" on the climate.
By Sharon Kelly
The Pennsylvania's Environmental Hearing Board ordered Sunoco Pipeline LP Tuesday to temporarily halt some types of work on a $2.5 billion pipeline project designed to carry 275,000 barrels a day of butane, propane and other liquid fossil fuels from Ohio and West Virginia, across Pennsylvania, to the Atlantic coast.
On July 19, three environmental groups presented Judge Bernard Labuskes, Jr. with documentation showing that the project had caused dozens of drilling fluid spills and other accidents between April and mid-June.
By Andy Rowell
The UK has followed France in banning the sale of new petrol and diesel cars by 2040, as part of its plan to tackle chronic air pollution in cities. The government has been coming under intense pressure to act, with an estimated 40,000 people dying prematurely a year from air pollution.
By Colleen Curry
People traveling across America today can, if they're lucky, pitch a tent in the same exact spot that early American explorers and map-makers Lewis and Clark did, amid the jagged rocks and sweeping plains of the Upper Missouri River Breaks in central Montana.
Brent Rose, a journalist and filmmaker who has been traveling around the U.S. in a van for two years, was one of the lucky ones.
Kyara, a killer whale born at SeaWorld San Antonio just three months ago, died Monday at the park, as reported in this video from Newsy. Kyara is the last orca to be born in captivity under the SeaWorld breeding program, which shut down in 2016.
In a statement, SeaWorld said the cause of death was "likely pneumonia" and that "Kyara had faced some very serious and progressive health issues over the last week."