A classic example of a negotiation with a notoriously tough corporation that was quite heated (but ended up with a positive change) took place leading up to May 2, 2007, when Apple CEO, Steve Jobs, made the public statement on the Apple website, "Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last. We apologize for leaving you in the dark for so long."
This was the first time that Apple had publicly addressed the issues of electronics waste and hazardous materials.
How did this change come about? Jobs's reputation as a corporate leader that refused input from anyone—especially his shareholders—is famous. Yet, this announcement came shortly after shareholder resolutions on electronic waste were filed and he had a meeting with the lead proponents. What happened in that negotiation?
Some background first: as the information age got into full swing, it became apparent that a mountain of electronic waste (e-waste) was forming. The manufacture of one computer workstation required more than 700 chemical compounds, about half of which were hazardous, including arsenic, brominated flame retardants, cadmium, hexavalent chromium, lead, and mercury. Tens of millions of computers, monitors and cell phones were being discarded every year, most headed straight to the landfill even though they contained valuable precious metals like gold and silver, as well as problematic ones like lead and cadmium that leached into the water and air.
Ever Wonder What's Happened to the More Than 570 Million #iPhones Sold Since 2007 https://t.co/8zNGAUxJfG @ewg https://t.co/p5JwaTs5tL— EcoWatch (@EcoWatch)1456333757.0
As You Sow's work on e-waste began in 2003, led by Senior Vice President Conrad MacKerron, who formed a coalition of socially responsible investing allies including Calvert, Green Century, Pax and Walden Asset Management to press major brands like Dell, Hewlett-Packard (HP), IBM and Apple to set e-waste take-back goals. Dell, already under pressure from a grassroots campaign, committed to a take back goal in 2004. Later that year HP, which had an initial take-back program operating, accelerated its goal, pledging to recycle one billion pounds of e-waste by 2007.
But Apple, in the process of moving from innovative creator of the Mac to a global electronics powerhouse dominating the personal electronics market, was typically silent and not open to dialogue. MacKerron reached out to former Vice President Al Gore, who was on the Apple board. Several shareholder proposals were filed. Still, there was no progress. Finally, at the 2006 shareholder meeting, Executive Director Larry Fahn was able to engage Steve Jobs in a friendly discussion as the resolution was presented, and Jobs agreed to meet and see if progress could be made. The shareholder proposal asking Apple to improve its e-waste policies received a decent vote of 10 percent of shares voted.
The meeting with Jobs would not occur until almost another year passed. In February 2007 MacKerron, Fahn, research associate Nishita Bakshi, and As You Sow board chair Thomas Van Dyck met with Jobs in his Cupertino office. True to form, Jobs offered brilliant insights but was also caustic, at times berating his visitors for overstepping their boundaries and railing against Greenpeace, which had launched a campaign for Apple to phase out toxins in its components, before acknowledging the recycling problem. The shareholder team held firm that an e-waste take-back policy was good for Apple and that competitors were way ahead.
At one point, Jobs dismissively tossed a presentation the group's staff had spent weeks preparing back across the table at them. It was time to improvise. Van Dyck and other team members launched into a series of questions during the meeting to find out where his top concerns were. They recall asking Jobs if he believed having a greener Apple would sell more products. He said no. The team asked, if Apple was perceived as an environmental laggard, might it sell less products? Jobs said, yes. He felt that his shareholders, employees, and community deserved better from Apple, and he wanted to beat his competitor Michael Dell of Dell Computers, which had already announced strong electronic waste take-back goals. The team saw that he was frustrated by Dell as a competitor, and despite his ire, by the end of the meeting, Jobs agreed to develop a strong recycling commitment. Three months later, the company announced goals as part of a broad set of environmental commitments known as "A Greener Apple."
The move came just a week before shareholders would have voted on another resolution asking Apple to report on improving e-waste take-back efforts, underscoring the importance of shareholder pressure. As You Sow withdrew the proposal in acknowledgement of the company's commitments, and an uncharacteristically chastened Jobs apologized to shareholders for not previously sharing its environmental policy plans when he was quoted in Waste News, on May 14, 2007: "It is generally not Apple's policy to trumpet our plans for the future. Unfortunately, this policy has left our customers, shareholders, employees and the industry in the dark about Apple's desires and plans to become greener. So today we are changing our policy."
- Thom Yorke of Radiohead Releases Song With Greenpeace to Help ... ›
- Patti Smith, Thom Yorke, Flea and More Featured on Just Released ... ›
- Musicians and Activists Unite at 'Pathway to Paris' - EcoWatch ›
EcoWatch Daily Newsletter
A national park in Thailand has come up with an innovative way to make sure guests clean up their own trash: mail it back to them.
- Supermarkets in Thailand and Vietnam Swap Plastic Packaging for ... ›
- Malaysia Sends Plastic Waste Back to 13 Wealthy Countries, Says It ... ›
- Thailand Begins the New Year With Plastic Bag Ban - EcoWatch ›
- Coronavirus Worsens Thailand's Plastic Waste Crisis - EcoWatch ›
- Marium, Thailand's Beloved Baby Dugong, Is the Latest Victim of ... ›
By Ilana Cohen
Four years ago, Jacob Abel cast his first presidential vote for Donald Trump. As a young conservative from Concord, North Carolina, the choice felt natural.
But this November, he plans to cast a "protest vote" for a write-in candidate or abstain from casting a ballot for president. A determining factor in his 180-degree turn? Climate change.
Fractures Among Young Climate Conservatives<p>While young conservatives have united around the urgency of climate change, they remain divided over how to bring their concerns to the ballot box. Some embrace right-wing <a href="https://www.washingtonpost.com/politics/biden-attacks-republican-convention/2020/08/24/434e5b46-e66d-11ea-970a-64c73a1c2392_story.html" target="_blank">attacks</a> painting Biden as a "tool of the left" and find his climate agenda "radical." Others can't find a way to justify voting for Trump, even if it means breaking with their party.</p><p>Patrick Mann from Orange County, California, voted for Trump in 2016. But today, he's leading Aggies for Joe at Texas A&M University and is co-founder of Texas Students for Biden. </p><p>Mann grew up watching wildfires ravage his home state, nearly forcing his family to evacuate in 2017. The GOP is failing to "meet the moment" for climate action, Mann said. He's hoping Biden will deliver on a promise to "<a href="https://www.desmoinesregister.com/story/opinion/columnists/caucus/2020/01/06/joe-biden-democrat-president-iowa-caucus-restore-soul-our-nation/2806422001/" target="_blank">restore the soul of our nation</a>." </p><p>Taylor Walker from Pensacola, Florida, is also determined to make her voice heard on climate, including by casting her first-ever vote for president—but not for Biden.</p>
A False Equivalency<p>Young climate conservatives may fear climate denial and delayed climate action, but more than that, they fear the growing political momentum around the Green New Deal, the massive spending it entails and <a href="https://joebiden.com/climate-plan/" target="_blank">Biden's citing of it</a> as a "crucial framing for meeting the climate challenges we face."</p><p>Many don't want to split with their party to support a Democrat whose <a href="https://www.npr.org/2019/09/03/757220130/joe-biden-on-bipartisanship-gun-control-and-regrets-over-inaction-after-a-traged" target="_blank">allegedly bipartisan intentions</a> they doubt. If stymieing what they consider a radical green agenda means re-electing a climate change denying president, so be it. </p><p>"I'm scared of climate change, but I'm also scared of the Green New Deal and what it means for America," said Ben Mutolo, a republicEN spokesperson and junior at SUNY College of Environmental Science and Forestry. </p><p>Mutolo felt encouraged by former Ohio Governor John Kasich's <a href="https://www.rollcall.com/2020/08/17/kasich-speech-to-democratic-convention-follows-years-of-building-conservative-credentials/" target="_blank" rel="noopener noreferrer">appearance</a> at the Democratic National Convention, but he still struggles to see himself voting for Biden. Though the candidate paints himself as a <a href="https://www.latimes.com/politics/story/2020-08-12/harris-biden-different-generation-similar-political-instinct" target="_blank" rel="noopener noreferrer">centrist,</a> Mutolo believes he's "cozying up to the ultra-progressive left." </p><p>Mutolo, who wants to see market-based climate solutions like a carbon tax, feels torn between a candidate whose climate plan relies on taking an "<a href="https://joebiden.com/environmental-justice-plan/#" target="_blank" rel="noopener noreferrer">All-of-Government approach</a>," and one with no efforts to reign in global warming at all. <span></span></p><p>Leiserowitz said he appreciated how a conservative might feel Biden's climate plan "doesn't jive with their limited government, free-market approach."</p><p>But he sees a strong distinction between voting for a presidential candidate with a <a href="https://www.nytimes.com/2020/07/14/us/politics/biden-climate-plan.html" target="_blank">$2 trillion climate plan</a> that includes large renewable energy investments, which have <a href="https://climatecommunication.yale.edu/publications/politics-global-warming-april-2020/" target="_blank" rel="noopener noreferrer">bipartisan support</a>, and a candidate trying "to take the country in the opposite direction, towards more fossil fuels."</p>
- 7 Republicans Joined Senate Democrats in Vote to Fight Climate ... ›
- Climate Change Acknowledged by Increasing Number of ... ›
The World Health Organization (WHO) announced Monday that 64 high-income nations have joined an effort to distribute a COVID-19 vaccine fairly, prioritizing the most vulnerable citizens, as Science reported. The program is called the COVID-19 Vaccines Global Access Facility, or Covax, and it is a joint effort led by the WHO, the Coalition for Epidemic Preparedness Innovations (CEPI) and Gavi, the Vaccine Alliance.
- Trump Denies CDC Director's 2021 Timeline for Coronavirus Vaccine ›
- CDC Tells States to Prepare for a Vaccine Before November Election ›
- Fauci Warns Pre-Pandemic Normalcy Not Likely Until Late 2021 ... ›
By Gloria Oladipo
In the face of dangerous heat waves this summer, Americans have taken shelter in air conditioned cooling centers. Normally, that would be a wise choice, but during a pandemic, indoor shelters present new risks. The same air conditioning systems that keep us cool recirculate air around us, potentially spreading the coronavirus.