Secrets in Refining Business Writing Skills


Writing is a gateway that links the abstract to reality. It is the non-confidential confessor to our innermost thoughts. This art and science is an outlet for our emotions. Sometimes where our hands and thoughts are very cooperative, it is easier to write things down.

Unfortunately, there are trying times when nothing at all can persuade or coax this intricate relationship into working. The frustration that arises from not being to get past the first few words makes it essential to learn a few techniques to bridge you from one sentence to the other. An effective technique many writers have come across is the brain dump. It involves putting down the ideas in your head. Any thought on your subject is written down, whether it is complete or just a hanging idea. This tool facilitates writers to realize mental clarity by picking and eliminating non-essential thoughts. Many writers list down mental clutter on paper and this frees up some thinking space.

Mental clutter is the thoughts in our head that arise from all the external stimuli that eat away at our concentration. After writing down these thoughts, many writers pick out the most relevant and connect them. Once this is done, it becomes easier to follow a train of thought. The mind becomes calmer and any anxiety about whatever they are writing about slowly starts to fade which enables you to communicate.


Communication is the basic principle of writing. There is no point in typing on the keyboard if you are not going to be understood. To achieve effective communication an author needs to empathize with the reader. It is important that a writer becomes sensitive to their audience and creates rapport with them (audience) right from the first paragraph.


Empathy enables the writer to look at whatever they are writing about from a different perspective. Understanding how your prospective reader will approach your work enables you to focus on the thoughts and beliefs that inform their position. It goes a long way improving the creative process and the writers are able to effectively communicate their point of view with the input and understanding of their audience. This gradually makes their work more relatable.


Creativity requires regular exploration of ideas and information. Ideas can be sourced from anywhere. However, in writing, especially when you write an outline for an essay such as a synthesis essay outline, there is an emphasis on reading as a crucial element of the creative process. Reading and writing have a symbiotic relationship that needs to be appreciated. Reading builds on your pool of knowledge. It fosters the development of vocabulary, writing techniques, expressions, and ideas. So as to gauge a writer’s learning experience of reading a text, he/she dissects it. This means going through all the features of the text that made it enjoyable to read and incorporating it into the writer’s writing style. The writer goes over the story until he/she gets all the facts right. Doing their own rendition of the story allows them to inculcate whatever they have learned and practice the new skills acquired. This practice diversifies their writing skills a great deal by posing a new challenge and encouraging constant practice and upgrading their abilities.

They believe that constant challenge is the best means to spur growth. It is the challenge from one stage of business writing that pushes us on to the next. While we were in school developing and writing the plot our essays helped our teachers understand what we wanted to say. Use of colloquial adjectives, similes, and phrases made our storytelling more colorful and this was the expectation.

As we grew older, we realize that we do not have space and in most instances the time to layer our works with expressive, overused and cliché words. The concept of elevator pitching comes in handy to allaying this problem. Concise and specific words are used to be persuasive and articulate to your target group in the shortest time possible.

A writer gets down to the key issue and clearly communicates the direction they want the conversation to take. Not only does this practice save on valuable time, but it also pushes a writer to use the most specific and accurate words, within their vocabulary range, to deliver their message without skipping out on the major details. The reader is not barraged by verbosity that affects their overall understanding of the subject matter.

Finally, while it may be exciting to show off new vocabulary, it may also have a counterproductive effect on your audience. Simplicity is key in writing. Simplicity is elegant and illustrates its own complexity.

In business writing, we find ourselves dealing with technical terms. These terminologies, despite being the standards to identify certain things, models or behavior, can become problematic for your readers. It is defective to work on the premise that those who read your work are familiar with the jargon used. Consequently, using difficult English phrases will encourage the reader to get lost in searching for the meaning of words and it affects their understanding. Moreover, some phrases tend to exaggerate or water down statements and end up distorting the information meant to be passed across.

Many experienced writers have come to appreciate how simple phrases, examples, and allusions have profound meaning to a text. As the writers trudge on in their writing career, they are working to ensure that their written works become more engaging, refreshing and empathetic.

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