Quantcast

Secret Tape Exposes Fracking Industry Playing Dirty

Energy

Right-wing public relations consultant/astroturf king Richard Berman probably wasn't very happy when he saw yesterday's New York Times. Like the now infamous American Legislative Exchange Council (ALEC), Berman's success depends in large part on anonymity. He is known for his use of what's called "astroturf" groups—organizations that appear to be community or citizen advocacy groups with names like "Center for Consumer Freedom" but are really shell groups for untraceable corporate donations—to attack labor unions, environmental laws, attempts to regulate the food industry and anti-smoking measures. Lately, he's been a conduit for fossil fuel interests with his Big Green Radicals campaign, based on the mockery and personal destruction of those who advocate for the environment.

At the secretly taped presentation, Richard Berman and Jack Hubbard laid out their strategy of playing dirty, saying "You can win ugly or lose pretty."
Photo credit: Oil Change International

But one industry executive had enough. The anonymous executive leaked a tape to the New York Times of a June event in Colorado Springs at which Berman and Jack Hubbard, a vice president at Berman & Company, were soliciting money from oil and gas executives for the Big Green Radicals effort, telling them that they needed to exploit fear, greed and anger, and to stoke resentment against environmentally-minded celebrities. The executive told the New York Times the presentation left a bad taste in his mouth.

Last spring, that campaign placed billboards in a pair of states where the explosive growth of fracking has raised community opposition and demands for more regulation or banning the process altogether—Pennsylvania and Colorado. They mocked celebrities who had records of environmental advocacy such as Lady Gaga, Yoko Ono and Robert Redford. "Demands green living. Flies on private jets," said the Redford Billboard." "Would you take energy advice from a woman who wears a meat dress?" said the Lady Gaga billboard. The head-scratching billboard featuring Yoko Ono said, "Would you take energy advice from a woman who broke up the Beatles?"

At the secretly taped presentation, Berman and Hubbard laid out their strategy of playing dirty, saying "You can win ugly or lose pretty."

Winning ugly is what he specializes in. The BigGreenRadicals website attacks big environmental groups like the Sierra Club, Food & Water Watch and the Natural Resources Defense Council, saying these organizations "have morphed into multi-million dollar lobbying machines that use questionable tactics to scare the American public and policymakers into supporting unnecessary and unreasonable policies."

Talk about the pot calling the kettle black!

Even Robert F. Kennedy, Jr. chimed in on this one:

And Sierra Club Executive Director Michael Brune said in a statement:

"You know climate deniers and big polluters are desperate when they turn to the tired old tactics of the tobacco industry to try and save themselves. Whether it's cigarettes or dirty fuels, toxic products are on their way out, and their proponents are left scraping the bottom of the barrel. Its not going to work—dirty tricks won’t save dirty fuels."

Berman told the executives at the June meeting that he had researched the personal histories of board members of these groups, looking for information that could be used to embarrass and discredit them. He emphasized to them how they could operate anonymously through his company, shoveling six-figure donations to his front groups without their involvement being revealed.

“People always ask me one question all the time: ‘How do I know that I won’t be found out as a supporter of what you’re doing?’" Berman said. “We run all of this stuff through nonprofit organizations that are insulated from having to disclose donors. There is total anonymity. People don’t know who supports us.”

They're starting to learn, and that probably won't work to Berman's benefit.

YOU MIGHT ALSO LIKE

Billboards Attack Anti-Fracking Celebrities

Frack Waste Investigation Launched by Pennsylvania Congressman

Groundbreaking Study Finds Cancer-Causing Air Pollution Near Fracking Sites

Show Comments ()

EcoWatch Daily Newsletter

Pexels

By Franziska Spritzler, RD, CDE

Eating healthy can help you lose weight and have more energy.

Read More Show Less
arinahabich / Stock / Getty Images

By Sydney Swanson

With April hopping along and Easter just around the corner, it's time for dyeing eggs (and inadvertently, dyeing hands.) It's easy to grab an egg-dyeing kit at the local supermarket or drug store, but those dye ingredients are not pretty.

Read More Show Less
Sponsored
Aerial of farmland and mountains near Seaward Kaikoura Range in New Zealand. David Wall Photo / Lonely Planet Images / Getty Images Plus

By Jordan Davidson

New Zealand's pristine image as a haven of untouched forests and landscapes was tarnished this week by a brand new government report. The Environment Aotearoa 2019 painted a bleak image of the island nation's environment and its future prospects.

Read More Show Less
heshphoto / Image Source / Getty Images

By Jessica Corbett

Eating even "moderate" amounts of red and processed meat increases the risk of colon cancer, according to a new study of nearly half a million adults in the United Kingdom.

Read More Show Less
The view from the Ambassador Bridge in Detroit, Michigan. Ken Lund / CC BY-SA 2.0

By Sierra Searcy

This week, progressive Democrats and youth advocates are launching a nationwide tour to win support for the Green New Deal. Though popular, the ambitious plan to tackle climate change has struggled to earn the endorsement of centrist Democrats in Rust Belt states like Michigan, the second stop on the tour.

Read More Show Less
Sponsored
Mike Taube / Getty Images

If you are looking for something to do this Easter weekend, why not visit your nearest national park? All sites run by the National Park Service (NPS) will be free Saturday, April 20 as this year's National Park Week kicks off, USA Today reported.

Read More Show Less
A new EPA rule on asbestos does not say anything about the asbestos currently in the environment. Bob Allen / Getty Images

The U.S. Environmental Protection Agency (EPA) passed a new rule on asbestos Wednesday that it says will "close the door" on new, unapproved uses. But public health advocates warn the rule could actually open the door to increased use of the carcinogenic fibrous material.

Read More Show Less
A mountain woodland caribou bull in the Muskwa-Kechika Wilderness area in northern British Columbia, Canada. John E Marriott / All Canada Photos / Getty Images

It's heartening, in the midst of the human-caused sixth mass extinction, to find good wildlife recovery news. As plant and animal species disappear faster than they have for millions of years, Russia's Siberian, or Amur, tigers are making a comeback. After falling to a low of just a few dozen in the mid-20th century, the tigers now number around 500, with close to 100 cubs — thanks to conservation measures that include habitat restoration and an illegal hunting crackdown.

Read More Show Less