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This Farm on Wheels Provides Local, Eco-Conscious Products at Every Income Level
By Alexandra Zissu
Audrey Berman burns some cedar in between meetings at Rolling Grocer 19 in Hudson, New York. Seated on colorful metal chairs around an office table made from a plank of wood, Berman (logistics) and her co-managers, Cece Graham (retail) and Michelle Hughes (purchasing and development), attempt to explain their sparse but thoughtfully stocked sliding-scale shop, which opened March 5, after three years in the making.
Rolling Grocer 19 isn't just a grocery store. "It's a community-based food project," said Hughes. It's also a grant-funded, income-inequality education project with a strong social mission to tackle access to wholesome food for all who live in Columbia County.
Rolling Grocer 19 / Facebook
It can be a lot to take in when shopping for staples like local lettuce, bones for broth and toilet paper. But Rolling Grocer 19 started as a mobile mart, bringing food to underserved areas of Hudson. It visited five sites weekly, including the library and subsidized housing. Its customer base was appreciative and the numbers were good, so they decided to open a store — a "consistent place where people can come," said Hughes.
Even though Hudson is the county seat, it lacks in-town supermarkets. The corner stores have no produce. To get to a supermarket, shoppers need a car or money for a cab. People with Internet access can shop online for delivery. "But if you're on electronic benefit transfer, you can't shop from home," notes Hughes.
The rural towns that surround Hudson are dotted with farms, some of which grow food. But farmers don't always have access to sell in their own communities. "And if it's organic or not conventionally grown, then cost is another factor," said Berman.
Rolling Grocer 19 / Facebook
Rolling Grocer 19 is attempting to address all of these issues. Thanks to considerable support (Berkshire Taconic Community Foundation) and partnerships (Hawthorne Valley Association and Long Table Harvest), it operates on a sliding scale. Shoppers self-select a payment tier: blue, orange or green. To do this, they must consider personal factors beyond combined household income. The process was designed to draw awareness to privilege (for example, consider a higher tier if you travel recreationally or own pets). It's an honor system. Each item in the store — a streamlined assortment of minimally processed foods — has three prices.
"Some people in the green are very with it," said Graham. "They understand what access means, while others don't." If everyone paid green, it would be a regular grocery store. "Here, green pays for a percentage of keeping the lights on and paying staff," said Hughes. "Blue and orange are basically always going to have to be subsidized with donations — that's the mission and business model."
So far, community response, new customers and sales have exceeded expectations. Nearby towns are already asking for their own shop and want the trio to consult, and they're discussing how that could work. Their model works because of their partnerships and donor base, so it might be tricky to scale.
For now, they're focused on getting a mix of people in the door. "It's only 45 percent white in Hudson, but so far the customers don't reflect that," said Berman. They're also planning educational offerings around income equality and nutrition.
Oh, and they plan on tackling fair wages, too. "Missing from the conversation about food access is living-wage jobs," said Hughes. "We are trying to create jobs here."
Berman, who is always happy to take on a worthwhile cause, added with a smile, "A higher minimum wage would be great."
Reposted with permission from our media associate Modern Farmer.
EcoWatch Daily Newsletter
By Zak Smith
It is pretty amazing that in this moment when the COVID-19 outbreak has much of the country holed up in their homes binging Netflix, the most watched show in America over the last few weeks has been focused on wildlife trade — which scientists believe is the source of the COVID-19 pandemic. Make no mistake: Tiger King: Murder, Mayhem and Madness is about wildlife trade and other aspects of wildlife exploitation, just as surely as the appearance of Ebola, SARS, MERS, avian flu and probably COVID-19 in humans is a result of wildlife exploitation. As a conservationist, this is one of the things I've been thinking about while watching Tiger King. Here are five more:
By Hector Chapa
With the coronavirus pandemic quickly spreading, U.S. health officials have changed their advice on face masks and now recommend people wear cloth masks in public areas where social distancing can be difficult, such as grocery stores.
But can these masks be effective?
By Carey Gillam
Bayer AG is reneging on negotiated settlements with several U.S. law firms representing thousands of plaintiffs who claim exposure to Monsanto's Roundup herbicides caused them to develop non-Hodgkin lymphoma, sources involved in the litigation said on Friday.
With many schools now closed due to the current COVID-19 outbreak, you may be looking for activities to keep your children active, engaged, and entertained.
Although numerous activities can keep kids busy, cooking is one of the best choices, as it's both fun and educational.
Germany's target for renewable energy sources to deliver 65% of its consumed electricity by 2030 seemed on track Wednesday, with 52% of electricity coming from renewables in 2020's first quarter. Renewable energy advocates, however, warned the trend is imperiled by slowdowns in building new wind and solar plants.