Standing on the sidelines during an election is never an option. That's why superstar musicians rarely hesitate when asked to step up to the mic to use their outsized influence to encourage all of us to speak out for the future that we want for our families, our communities and ourselves.
And who better to get us excited about voting?
Don't miss your chance to be on the right side of history! Register to vote now via @RocktheVote https://t.co/jr0RxCHBJU— Tegan and Sara (@Tegan and Sara)1475859602.0
After all, we tend to form strange, special relationships with our favorite performers. We invite them into our lives and ask them to provide the soundtrack. (Or is it the other way around?) Over the course of a few albums, something strikingly personal develops—through confessional, relatable lyrics you discover a kindred spirit or maybe a new best friend who understands the cathartic necessity of losing yourself and your worries to the pulse of the dance floor.
A very real connection is born, one that runs far deeper than with any other sort of celebrity. So it's no wonder we trust them when they offer up a very simple message: Your vote is your voice.
Since 1990, Rock the Vote has been working hard to draw attention to elections and turn out millions of voters. The campaign has always made great use of celebrity supporters—and pop stars in particular. When a cultural icon starts talking about the importance of voting, their millions of fans tend to pay attention.
From touring to ads and more, superstar singers have always played a pivotal role in the Rock the Vote campaign. Here are five of our favorites who have both lent their famous faces to the cause of inspiring millions to take action by voting and supported the green movement for a more sustainable future for all of us.
21 Ways to Go Green in 2016 https://t.co/KwIiNKVslP @GreenSamaritan @greencupboards— EcoWatch (@EcoWatch)1452378019.0
Rock the Vote launched itself into the public consciousness in a very big way in 1990 with a controversial PSA featuring the Queen of Pop at the peak of her powers. Draped in an American flag, clad in lingerie and mouthing off in typical fashion, the pop star did what she does best: got plenty of attention.
In the years since, she's used her fame to bring awareness to a variety of causes, from world hunger at Live 8 to environmental awareness as the headliner at Live Earth, the global concert event held in 2007 and founded in partnership with The Climate Reality Project Founder and Chairman Al Gore. Her Madgesty has even appeared on the cover of Vanity Fair's annual Green Issue.
2. Pharrell Williams
Pharrell has a long history of asking his fans to Rock the Vote, going so far as to call voting "the only way to change things." He is also no stranger to green initiatives and even partnered with Climate Reality for 24 Hours of Reality and Live Earth: The World Is Watching to spread the word about climate solutions ahead of the historic UN climate negotiations in Paris.
"I'm hopeful for our future and proud of our world leaders for taking first steps toward working together for a healthier, happier planet," he said on Facebook of the Paris agreement.
3. Katy Perry
Perry's interest in the well-being of our planet stems from her role as a UNICEF goodwill ambassador. The chart-topping pop princess has traveled the globe to speak with children and promote public health services in the developing world. This naturally extends to issues like drought, flooding, global temperature rise and the related spread of vector-borne diseases, which inspired Perry to star in a characteristically tongue-in-cheek clip, produced by UNICEF and styled as a local news-like weather report, about the dangers of extreme weather for the world's children.
Perry recently shot a Rock the Vote campaign commercial, telling The Los Angeles Times, "Younger people sometimes don't feel like their vote matters. They think it's all rigged, but it's not true—you have to physically go out and vote."
4. John Legend
Legend has been extremely vocal on Twitter with his feelings about environmental issues. And like Pharrell, Legend's commitment to the cause also is far from new—he performed during The Climate Rally on the National Mall in Washington, DC all the way back in April 2010 in honor of the 40th anniversary of Earth Day.
The "All of Me" singer and 10-time Grammy winner has been involved with Rock the Vote for years, as well and was the face of the organization's Democracy Day initiative to educate young people about the 26th Amendment, which lowered the voting age in the U.S. from 21 to 18 in 1971.
5. Jason Mraz
Mraz went on tour with Rock the Vote in 2013 to get thousands of people registered ahead of the 2014 mid-term elections.
"Now that I have an opportunity to work with Rock the Vote, it's just a must," he said. "A lot of people don't know that they have to register; they think 'I'm always registered.' … Every single vote counts."
The "I Won't Give Up" crooner also is a well-known environmentalist. Part of the vision of his Jason Mraz Foundation is to "achieve a society … where the environment is preserved for generations to come." (Sounds familiar to us!) He's also been very active in Climate Reality's annual 24 Hours of Reality live global event over the years, discussing topics from what he is doing to be a better activist to why he is optimistic about the future of our planet.
Are our celebrity friends correct that voting is key to doing your part to assure a sustainable future? One thing is certain: expanding clean energy and creating more green jobs are goals Americans agree on—and we need our leaders to support.
Every U.S. election is important, but this year we have the power to shape not only the future of America, but the future of our entire planet and its citizens. In fewer than five minutes, you can register or pledge to #RockTheVote and proudly raise your voice on Election Day.
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EcoWatch Daily Newsletter
Jean-Marc Neveu and Olivier Civil never expected to find themselves battling against disposable mask pollution.
When they founded their recycling start-up Plaxtil in 2017, it was textile waste they set their sights on. The project developed a process that turned fabrics into a new recyclable material they describe as "ecological plastic."
Mounting Piles of Waste<p>It is not only the streets of Chatellerault where pandemic pollution is piling-up, but also the world's beaches and oceans. Once there, they can take up to 450 years to degrade and disappear.</p><p>Esther Röling, co-organizer of the annual Adventure Clean Up Challenge held on Hong Kong Island, has seen this waste firsthand. In October the sports challenge pitted teams against one another in a competition to remove trash from 13 hard-to-reach coastal areas around the city.</p><p>They find tons of both disposable and reusable masks, said Röling. "You wonder how it ended up there. Was it just thrown on the ground? Or was it in a garbage bag that broke open?"</p><p>Almost 10,000 kilometers away in Antibes on the sunny French Riviera, it's a similar picture. For the past few months, divers and clean-up volunteers working with an ocean clean-up non-profit called Operation Mer Propre have been collecting an increasing number of masks found on land and in the sea.</p><p>"Since the beginning of the lockdown when we started to count, we've reached 800, 900, [and now in total] 1000 masks," said co-founder Joko Peltier. </p><p>According to <a href="https://unctad.org/news/growing-plastic-pollution-wake-covid-19-how-trade-policy-can-help" target="_blank">UN estimates</a>, up to 75% of all coronavirus-related plastic could end up as waste in oceans and landfills.</p>
The Limits of Recycling<p>Yet not all are convinced the recycling of this waste is possible on a global scale. </p><p>"What those citizen groups are doing is really beneficial but once they collect it, it should just go to a landfill or an incinerator. They shouldn't necessarily expect it to get recycled," said Jonathan Krones, an industrial ecologist and visiting assistant professor of environmental studies at Boston College.</p><p>That's because mask recycling programs like Plaxtil are few and far between and most don't have the benefit of a readily adaptable production process. </p><p>Even in countries with solid recycling infrastructure, he says, the system is designed to separate out specific types of waste like bottles or cardboard.</p><p>"I imagine that it would be technically feasible to develop a separation process to filter out masks, but there simply aren't enough of them to make that economical," he said.</p><p>Collection is a big hurdle, he adds. Since each mask only weighs a fraction of a gram and they're scattered on roads or mixed with other trash, it is difficult and costly. </p><p>"You need a lot of raw material of the right quality to make investing in the recycling technology and the recycling system worthwhile," he said.<span></span><br></p>
Hemp, Sugar Cane and Sustainable Alternatives<p>Some projects are instead addressing the material used to make masks.</p><p>French company Geochanvre have created a mask made primarily from hemp, while in Australia, researchers at the Queensland University of Technology are experimenting with a disposable product made from agricultural waste. </p><p>Biodegradable options are exciting alternatives to reduce the fossil fuels needed for the creation of plastic-based masks, said Krones, but they don't absolve the wearer from the responsibility of what happens afterwards. </p><p>Bio-based masks often need their own composing solutions, he explains, because in landfill they can produce high amounts of the greenhouse gas methane when anaerobic bacteria feeds on the organic material. Methane is known to be significantly more potent than carbon dioxide.</p><p>"I think as long as we have in our mind that we want to have disposability, we're going to have to wrestle with a variety of different sorts of environmental tradeoffs," he said, adding that reusable, fabric masks are the best option available to most people.</p><p>Precimask is developing a clear face covering with an optional visor made from hard plastic, designed to be long-lasting.<br></p><p>Air enters either side of the cheeks through a technology normally found in pool filters and car exhaust systems, said company spokeswoman Juliette Chambet.</p><p>"We wanted to make ceramic-based filters that would be washable and cleanable, which would allow them to be reused as many times as desired without having to buy a new consumable or produce waste," she said. </p><p>Ultimately, encouraging mask wearers to think about the entire lifecycle of a mask is key, explains Neveu. </p><p>"We want people who put on the masks to realize that they are also responsible for the waste, he said. "It's not inevitable that this [pandemic] will become an environmental catastrophe.</p><p><em>Reposted with permission from </em><em><a href="https://www.dw.com/en/covid-19-recycling-pollution-trash-pandemic/a-55707817" target="_blank">Deutsche Welle</a>.</em><a href="https://www.ecowatch.com/r/entryeditor/2649032193#/" target="_self"></a></p>
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