Rethinking the Role of Business in Solving Environmental Problems
By Mindy Lubber
In 2012, when the Obama Administration sought to raise average fuel economy standards, something unexpected happened. The "Big Three" automakers—General Motors, Chrysler and Ford—backed the effort. For decades, every attempt to raise fuel economy standards had been met with stiff opposition from automakers who argued it was too costly, too difficult, and would result in cars Americans wouldn't want to drive.
Today, Ford is integrating bold sustainability goals across much of its business. In addition to cutting global water use by 60 percent since 2000, the company is pushing to reduce facility carbon dioxide emissions by 30 percent by 2025, consistent with reductions scientists say are needed to prevent catastrophic climate warming. The company has also improved its fleet fuel efficiency by 20 percent over the last five years. Meanwhile, General Motors is on the leading edge of developing the next generation of hybrid and electric cars, led by the Chevy Volt, and is pushing to achieve 125 megawatts of renewable energy use by 2020. GM was also the first automaker to sign Ceres' Climate Declaration, asserting that a bold response to the climate challenge is "one of America's greatest economic opportunities of the 21st century." For both U.S automakers, sustainability is now a core business strategy that is improving competitiveness in a global market, creating jobs and helping their bottom lines; it's about preparing to succeed in a global economy that will be profoundly shaped by climate change, water scarcity and the other sustainability challenges of the 21st century.
My nonprofit group, Ceres, has been working closely with Ford and GM for many years as the companies have taken their sustainability journey. This relationship is a model for a new form of environmental activism, one that minimizes the confrontational tactics of the past with a hardheaded business approach built upon the economic and financial case for social and environmental corporate responsibility.
Over three decades as an activist, lawyer, regulator (I served as EPA's New England regional administrator under President Clinton) and now the Ceres president, I've had the opportunity to assess the many strategies environmentalists have used to try and create large-scale change. My conclusion is that conflict and confrontation, while sometimes unavoidable, must be coupled with engaging with business on its own terms. There is a powerful dollars and cents case to be made for companies and investors to be finding solutions to the preeminent environmental issues of our times - climate change and natural resource scarcity—and to eschew the short-term mind set that too often sacrifices long term prosperity on the altar of quarterly performance. The changes being made at hundreds of companies, like Ford and GM, aren't because they want to be do-gooders; they're being made because we've helped these companies see sustainability as critical to their long-term success and the success of the broader economy.
Unique among the many NGOs working on sustainability issues, Ceres is marshaling the power of institutional investors, large corporations and other capital market players to build a sustainable global economy. The sheer scale of the challenges we face requires that we harness this power, instead of contesting it. Just as capital market forces have contributed significantly to the sustainability crises of the 21st century, so, too, can they be leveraged towards the solutions side of the equation.
This is social entrepreneurship on a grand scale and it works. Through our work, 4,000 companies globally are now disclosing their environmental and social performance each year in public reports. We teamed up with investors to get the Securities and Exchange Commission to require mandatory climate risk disclosure by public companies. We've opened the way for chief sustainability officers joining the "C" suite at Fortune 500s and mainstream investors integrating sustainability factors into their investment decisions.
These are important steps forward on a long journey, but time is of the essence. That's why it's imperative that we harness the power of capitalism in the service of sustainability.
To save the planet, we must save the Amazon rainforest. To save the rainforest, we must save its indigenous peoples. And to do that, we must demarcate their land.
A new EarthxTV film special calls for the protection of the Amazon rainforest and the indigenous people that call it home. EarthxTV.org
- Meet the 'Women Warriors' Protecting the Amazon Forest - EcoWatch ›
- Indigenous Tribes Are Using Drones to Protect the Amazon ... ›
- Amazon Rainforest Will Collapse by 2064, New Study Predicts ... ›
- Deforestation in Amazon Skyrockets to 12-Year High Under Bolsonaro ›
- Amazon Rainforest on the Brink of Turning Into a Net Carbon Emitter ... ›
EcoWatch Daily Newsletter
By Anke Rasper
"Today's interim report from the UNFCCC is a red alert for our planet," said UN Secretary General Antonio Guterres.
The report, released Friday, looks at the national climate efforts of 75 states that have already submitted their updated "nationally determined contributions," or NDCs. The countries included in the report are responsible for about 30% of the world's global greenhouse gas emissions.
- World Leaders Fall Short of Meeting Paris Agreement Goal - EcoWatch ›
- UN Climate Change Conference COP26 Delayed to November ... ›
- 5 Years After Paris: How Countries' Climate Policies Match up to ... ›
- Biden Win Puts World 'Within Striking Distance' of 1.5 C Paris Goal ... ›
- Biden Reaffirms Commitment to Rejoining Paris Agreement ... ›
India's New Delhi has been called the "world air pollution capital" for its high concentrations of particulate matter that make it harder for its residents to breathe and see. But one thing has puzzled scientists, according to The Guardian. Why does New Delhi see more blinding smogs than other polluted Asian cities, such as Beijing?
- This Indian Startup Turns Polluted Air Into Climate-Friendly Tiles ... ›
- How to Win the Fight Against Plastic - EcoWatch ›
In a historic move, the Delaware River Basin Commission (DRBC) voted Thursday to ban hydraulic fracking in the region. The ban was supported by all four basin states — New Jersey, Delaware, Pennsylvania and New York — putting a permanent end to hydraulic fracking for natural gas along the 13,539-square-mile basin, The Philadelphia Inquirer reported.
- Appalachian Fracking Boom Was a Jobs Bust, Finds New Report ... ›
- Long-Awaited EPA Study Says Fracking Pollutes Drinking Water ... ›
- Pennsylvania Fracking Water Contamination Much Higher Than ... ›
Colombia is one of the world's largest producers of coffee, and yet also one of the most economically disadvantaged. According to research by the national statistic center DANE, 35% of the population in Columbia lives in monetary poverty, compared to an estimated 11% in the U.S., according to census data. This has led to a housing insecurity issue throughout the country, one which construction company Woodpecker is working hard to solve.
- Kenyan Engineer Recycles Plastic Into Bricks Stronger Than ... ›
- Could IKEA's New Tiny House Help Fight the Climate Crisis ... ›