Quantcast
Adventure

REI Urges Customers to #OptOutside on Black Friday

BY Connor McGuigan

REI will once again shutter its doors on Black Friday as part of its #OptOutside campaign, which encourages people to forgo bargain-hunting and spend America's busiest shopping day outside. The outdoor retailer will also suspend online sales and provide all 12,000 employees with a paid day off to enjoy the outdoors.


#OptOutside began in 2015 when REI executives began questioning their corporation's involvement in the annual bargain bacchanal. Each year between Thanksgiving and Christmas, Americans generate one million extra tons of waste, a good portion of which can be attributed to Black Friday shopping.

REI decided to offer a different narrative for Black Friday—one that runs counter to consumerism and the environmental harms it generates. "We think that Black Friday has gotten out of hand and so we are choosing to invest in helping people get outside with loved ones this holiday season," said president and CEO Jerry Stritzke in the letter first announcing #OptOutside in 2015.

During that first #OptOutside campaign, REI partnered with 170 organizations to help get the word out and arranged for 1,000 state and local parks to waive entrance fees that day. #OptOutside resonated widely—more than 1.4 million people posted on social media with the #OptOutside tag. Ad Age called the campaign the "future of marketing."

After another successful campaign in 2016, REI has sought to widen the reach of #OptOutside this year with an "experiential search engine" designed to make it even easier for people to get outside. The search engine compiles thousands of photos depicting outdoor adventures that people have posted on Instagram with the hashtag #OptOutside. You can scroll through photos organized by activity, or search for outings in a particular area. If you find a photo that piques your interest—say a landscape in your area that you've never seen—you can click on the photo to find more information, including the name and location as well as the difficulty level of trails.

CEO Jerry Stritzke believes the search engine unites outdoor enthusiasts in an unprecedented fashion. "We have captured the experiences of the outdoor community and organized them in a way that no one has done before," he said in a press release announcing the #OptOutside 2017 campaign and search engine. "Right now, I think people are looking for a moment to take a breath, reground themselves, and come together."

Reposted with permission from our media associate SIERRA Magazine.

Show Comments ()
Sponsored
Health
Mark Doliner / CC BY-SA 2.0

110 Million Americans May Be Drinking PFAS-Contaminated Water

More than 1,500 drinking water systems across the country may be contaminated with the nonstick chemicals PFOA and PFOS, and similar fluorine-based chemicals, a new EWG analysis shows. This groundbreaking finding comes the same day the U.S. Environmental Protection Agency (EPA) is convening a summit to address PFAS chemicals—a class of toxic chemicals that includes PFOA and PFOS, and that are linked to cancer, thyroid disease, weakened immunity and other health problems.

Keep reading... Show less
Energy
Fern MacDougal's stand on Pocahontas Road. Appalachians Against Pipelines

Tree-Sitters Launch 9th Aerial Blockade of Mountain Valley Pipeline

Resistance is growing against the controversial Mountain Valley Pipeline (MVP) designed to carry fracked gas 300 miles from northwest West Virginia to southern Virginia.

On Monday morning, a woman named Fern MacDougal strung up a platform 30 feet in the air that is suspended by ropes tied to surrounding trees in Virginia's Jefferson National Forest.

Keep reading... Show less
Food
The Mediterranean diet emphasizes fruits, vegetables, whole grains and olive oil. G.steph.rocket / CC BY-SA 4.0

Can the Mediterranean Diet Protect You Against Air Pollution Health Risks?

Air pollution is a serious and growing public health concern. Ninety-five percent of the Earth's population breathes unsafe air, and scientists are discovering more and more health risks associated with doing so.

Keep reading... Show less
Climate
Increased ocean temperatures are causing Noctiluca scintillans to cause waves like these, photographed on a Japanese beach in 2017, to wash up on beaches in Mumbai. Doricono / CC BY-SA 4.0

Mumbai’s Glowing Waves a Sign of Climate Change

A recent study by Indian and U.S. scientists found that climate change might be the cause of an eerily beautiful phenomenon on Mumbai beaches, The Washington Post reported Monday.

Keep reading... Show less
Sponsored
Popular
Irma Omerhodzic

EPA Guard Shoves Reporter, Multiple News Outlets Blocked From Water Pollution Event

By Jessica Corbett

The U.S. Environmental Protection Agency (EPA) blocked reporters from CNN, E&E News and the Associated Press from attending a summit about water pollution on Tuesday, and a security guard reportedly grabbed a journalist by the shoulders and "forcibly" shoved her out of the building.

Keep reading... Show less
Climate
Simulated flooding caused by a Category 3 hurricane striking Theodore Roosevelt Island in Washington, DC. NPS

National Park Service Releases Climate Report That Officials Tried to Censor

The National Parks Service (NPS) quietly released a long-delayed report that mentions humanity's role in climate change, which officials had removed in earlier drafts.

The report, published Friday without a press release or any social media activity from the parks department or Interior Secretary Ryan Zinke, shows estimates of sea level change for 118 coastal national park sites and estimates of storm surge for 79 of the sites.

Keep reading... Show less
Sponsored
Climate
The Murphy oil site in West Adams, LA, sits as close as 200 feet from homes and playgrounds. Sarah Craig / Faces of Fracking / CC BY-NC-ND 2.0

Will Gov. Brown Plug the Dangerous Hole in California’s Climate Action?

By Kelly Trout

California Gov. Jerry Brown is gearing up to host leaders from state, tribal, and local governments, business and citizens from around the world at a Global Climate Action Summit in San Francisco this September. His goal is to "inspire deeper commitments" in support of the Paris agreement goals. He has emphasized that, on climate, "so far the response is not adequate to the challenge" and "no nation or state is doing what they should be doing."

Keep reading... Show less
Business
Alaska Airlines

Alaska Airlines Launches #StrawlessSkies Campaign

As part of its worldwide push "For a Strawless Ocean," Alaska Airlines announced Monday that its 44 million yearly passengers will fly in "strawless skies."

Starting July 16, the leading U.S. airline on the 2017 Dow Jones Sustainability Index will stop distributing single-use plastic stirring straws and citrus picks in its lounges and on its domestic and international flights. It is the the first U.S. airline to do so. The non-recyclable items, which the airline distributed 22 million of last year, will be replaced with Forest Stewardship Council certified birch stirring sticks and bamboo citrus pickers.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!