REI Rolls Out Tough Sustainability Standards for All Its Brands
All wool that goes into the making of products retailed at REI must be sourced from humanely treated sheep. It's one of several new standards for the co-op's suppliers. Tutye / iStock
By Katie O'Reilly
Those who love to recreate outdoors make for staunch environmental advocates. Last week, consumer co-op REI announced plans that should make it easier for its adventurer members to find products that support their values. By the fall of 2020, REI will sever its business relationships with any of its 1,000-plus suppliers that don't meet stringent new requirements in areas including environmental impact, chemical usage, animal welfare, and labor safety and fairness.
The move is among the most comprehensive efforts to advance sustainability in the retail sector. The outdoors-equipment retailer has already supplied to its vendors a 12-page document detailing the new sustainability standards. Some go into effect immediately, while others are more ambitious and aspirational and won't be mandatory for a couple of years.
The new sustainability standards are almost encyclopedic in their range. By the end of 2020, wool products sold at REI must be sourced from humanely treated sheep. Sunscreens won't contain coral-reef-bleaching components. The making of down products must never involve the live-plucking or force-feeding of animals. REI will retail only those jackets that haven't been treated with long-chain fluorocarbons. And REI will expect each brand that it sells to have a manufacturing code of conduct that formally guarantees fair, non-discriminatory labor practices.
"The goal is to establish better ways of doing business and help raise the bar across the entire industry," said Matt Thurston, REI's director of sustainability. It's also to render the consumer shopping experience more straightforward, and streamline the glut of labels that consumers encounter while trying to shop conscientiously. Thurston said REI's new standards clearly outline preferred third-party certifications and favor some, such as Blue Sign, Fair Trade USA and Forest Stewardship Council (FSC), over others. "When you end up with so many labels and stickers on all these different brands, we call it the 'Nascar effect,'" Thurston said. "Everyone's tracking toward progress, but it can just make things more challenging for the consumer. If consumers learn to look for the best certifications, those labels become that much more powerful."
REI is training its employees to be able to plainly explain the sustainability labels to customers, and a new consumer landing page details the ways in which the new supplier standards stand to affect the shopping process. Already, REI customers shopping online can filter their search by sustainability attributes. For example, one can search the REI ecosystem for "women's down sleeping bags" and then filter results using "responsibly sourced down" or seek out children's apparel made from "organically grown cotton" or men's outerwear that is "fair trade."
REI has spent the better part of the past two years collaborating behind the scenes with more than 60 brand partners, of various sizes and product categories, to co-develop the standards. Thurston said, "We wanted to learn which practices would be most impactful on the ground, the most credible vehicles for advancing them, and figure out what would most effectively drive positive change."
Theresa Conn, supply chain and sustainability coordinator for New Hampshire's NEMO Equipment, works for one of the brands that helped REI develop its new rules. "These standards weren't pulled out of thin air," she said. "It's a gathering of best practices from the outdoor industry. It's a great guiding light, whether you're a big brand wondering what actions will have the most meaningful immediate impact in your supply chain, or a smaller brand that maybe has lots of energy and excitement but doesn't know where to start." According to Conn, the new REI standards have already spurred NEMO to change the chemistry of the DWR (Durable Water Repellent) used in its sleeping bags.
This isn't just a PR ploy—it turns out there's more than idealized thinking behind REI's new standards. "Our findings have confirmed that the products with the most sustainability attributes are the ones that tend to perform best once out in the world," Thurston said. "They have the best sales, most recommendations, and are purchased by the most loyal REI customers. So we want to give all our partners access to the resources, best practices, and guidance to creating more sustainable products—because it's more impactful if you can bring others along for the journey."
REI executives are also well aware that, based on the changes today's consumers are seeing in the broader socio-political landscape, shoppers are placing ever-greater value on corporate social responsibility. "We're definitely seeing a swing toward these values, particularly among younger, American customers," Thurston said, adding that he hopes the co-op's new standards inspire retailers beyond the outdoor sphere to take a stance in environmental stewardship. "While our approach won't necessarily be appropriate for every sector, the model is quite universal."
Reposted with permission from our media associate SIERRA Magazine.
Many people shop online for everything from clothes to appliances. If they do not like the product, they simply return it. But there's an environmental cost to returns.
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John Kerry helped bring the world into the Paris climate agreement and expanded America's reputation as a climate leader. That reputation is now in tatters, and President-elect Joe Biden is asking Kerry to rebuild it again – this time as U.S. climate envoy.
Energy Is at the Center of the Climate Challenge<p>The <a href="https://science2017.globalchange.gov/chapter/1/" target="_blank">effects of climate change</a> are already evident across the globe, from <a href="https://theconversation.com/100-degrees-in-siberia-5-ways-the-extreme-arctic-heat-wave-follows-a-disturbing-pattern-141442" target="_blank">extreme heat waves</a> to <a href="https://science2017.globalchange.gov/chapter/12/" target="_blank">sea level rise</a>. But while the challenge is daunting, there is hope. Solar and wind power have become the <a href="https://www.irena.org/publications/2020/Jun/Renewable-Power-Costs-in-2019" target="_blank">cheapest forms of power generation globally</a>, and technology progress and innovation continue apace to support a transition to clean energy.</p><p>In the U.S. under a Biden administration, long-term national climate legislation will depend on who controls the Senate, and that won't be clear until after two run-off elections in Georgia in January.</p><p>But there is no shortage of <a href="https://www.bloomberg.com/features/2020-biden-climate-change-advice/" target="_blank">ideas for ways Biden</a> could still take action even if his proposals are blocked in Congress. For example, he could use executive orders and direct government agencies to tighten regulations on greenhouse gas emissions; increase research and development in clean energy technologies; and empower states to exceed national standards, <a href="https://www.reuters.com/article/us-autos-emissions-california/defying-trump-california-locks-in-vehicle-emission-deals-with-major-automakers-idUSKCN25D2CH" target="_blank" rel="noopener noreferrer">as California did in the past with auto emission standards</a>. A focus on a just and equitable transition for communities and people affected by the decline of fossil fuels will also be key to creating a sustainable transition.</p><p>The U.S. position as the world's largest oil and gas producer and consumer creates political challenges for any administration. U.S. forays into European energy security are often treated with suspicion. Recently, France blocked <a href="https://www.wsj.com/articles/frances-engie-backs-out-of-u-s-lng-deal-11604435609" target="_blank">a multi-billion dollar contract</a> to buy U.S. liquefied natural gas because of concerns about limited emissions regulations in Texas.</p><p>Strengthening cooperation and partnerships with like-minded countries will be critical to bring about a transition to cleaner energy as well as sustainability in agriculture, forestry, water and other sectors of the global economy.</p>
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We Need More Than Listening<p>By now we have all become sadly accustomed to the current administration sidelining scientists, most prominently Dr. Anthony Fauci, because the facts they provide do not fit with the political rhetoric of the moment.</p><p>I have <a href="https://www.csldf.org/2019/08/22/csldf-helps-climate-scientist-maria-caffrey-fight-for-scientific-integrity/" target="_blank">my own history</a> of filing a scientific integrity complaint with the National Park Service (which falls under the Department of the Interior) after senior ranking employees attempted to censor one of my scientific reports. I know all too well the damage and pain that these actions cause, not just for the individual scientist, but also because these <a href="https://www.ucsusa.org/resources/attacks-on-science" target="_blank" rel="noopener noreferrer">attacks on science</a> over the last few years have undermined sound, evidence-based decision making.</p><p>President-elect Biden has repeatedly said that he will <a href="https://thehill.com/homenews/521638-trump-biden-will-listen-to-the-scientists-if-elected" target="_blank" rel="noopener noreferrer">listen to the scientists</a>. While this is certainly a welcome change, listening can only take us so far. This past week Lauren Kurtz from the <a href="https://www.csldf.org/" target="_blank" rel="noopener noreferrer">Climate Science Legal Defense Fund</a> and my colleague <a href="https://www.ucsusa.org/about/people/gretchen-goldman" target="_blank" rel="noopener noreferrer">Gretchen Goldman</a> published <a href="https://www.scientificamerican.com/article/ten-steps-that-can-restore-scientific-integrity-in-government/" target="_blank" rel="noopener noreferrer">an article</a> listing 10 actions the new administration should implement to show their commitment to strengthening government science:</p><ol><li>Clearly prohibit political interference and censorship.</li><li>Protect scientists' communication rights.</li><li>Acknowledge that attempts to violate scientific integrity, even if ultimately not fruitful, are still violations.</li><li>Protect federal scientists' right to provide information to Congress and other lawmakers.</li><li>Commit to incorporating the best science as part of agency decisions.</li><li>Elevate agency scientific integrity policies to have the full force of law.</li><li>Publicly release anonymized information about scientific integrity complaints and their resolutions at every agency.</li><li>Institute an intra-agency workforce, potentially under the White House <a href="https://www.ucsusa.org/sites/default/files/2020-09/strengthening-science-and-si-at-ostp.pdf" target="_blank" rel="noopener noreferrer">Office of Science and Technology Policy</a>, to coordinate scientific integrity efforts across agencies, foster discussion of policy improvements, and standardize criteria for policies across agencies.</li><li>Strengthen whistleblower protections.</li><li>Ensure that policies cover all actors who will be dealing with science.</li></ol>
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<div id="da98c" class="rm-shortcode" data-rm-shortcode-id="478a197b7c59c92787c92bec92f1ac39"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1331662923710693376" data-partner="rebelmouse"><div style="margin:1em 0">Bristol Bay forever, Pebble mine never. #NoPebbleMine #SaveBristolBay https://t.co/CBQ9zuy8A5</div> — Save Bristol Bay (@Save Bristol Bay)<a href="https://twitter.com/SaveBristolBay/statuses/1331662923710693376">1606328156.0</a></blockquote></div>
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