Prince William Launches Multimillion Dollar Earthshot Prize for Climate Action

The name Earthshot is a play on the term moonshot, which is shorthand for labelling ambitious and groundbreaking goals.

"A set of unique challenges, rooted in science, will aim to generate new ways of thinking, as well as new technologies, systems, policies and solutions," says the Earthshot Prize website. "Just as the moonshot that John F. Kennedy proposed in the 1960s catalyzed new technology such as the MRI scanner and satellite dishes, we want our Earthshot challenges to create a new wave of ambition and innovation around finding ways to help save the planet."

The royal family is no stranger to the climate crisis. For years, William's father Prince Charles has spoken out about conservation and the devastation that the climate crisis brings. William's younger brother, Harry, became president of the conservation group African Parks in 2017. Earlier this year, Harry and his wife dedicated their official Instagram account to organizations and people tackling the climate crisis, as EcoWatch reported.

Now, 37-year-old Prince William is dedicating millions to the largest crisis the world faces.

"We face a stark choice: Either we continue as we are and irreparably damage our planet or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve," Prince William said in a statement, as CNN reported. "The next ten years presents us with one of our greatest tests — a decade of change to repair the Earth."

The prize aims to usher in a spirit of optimism and possibility to replace the current pessimism associated with the climate crisis, according to The Telegraph. It aims to generate new technologies, policies and solutions for issues of climate and energy, nature and biodiversity, oceans, air pollution and fresh water, according to Reuters.

The prize will lay out a set of five unique challenges rooted in science. The challenges will be announced in coming months with an annual award ceremony in different cities around the world from 2021 to 2030, as The Telegraph reported.

There are no details yet about just how much the prizes will be or who is funding it, just a statement saying that the project is supported by a global coalition of philanthropists and organizations, as Reuters reported.

To help with the reveal of the Earthshot Prize, Prince William enlisted the help of acclaimed conservationist Sir David Attenborough to voice a short movie accompanying the announcement.

As The Telegraph reported, in the short film, Attenborough says, "The spirit of the moonshot can guide us today as we confront the serious challenges we face on Earth. This year Prince William and a global alliance launch the most prestigious Environment Prize in history. The Earthshot Prize. A global prize designed to motivate and inspire a new generation of thinkers, leaders and dreamers to think differently. Visionaries rewarded over the next decade for responding to the great challenges of our time."

In addition to a significant financial reward, winners will receive public recognition for their work that will hopefully inspire leaders in business and government to collaborate and scale the projects up, according to The Telegraph.

"In just ten years we can go from fear to hope, from disaster to discovery and from inertia to inspiration. The Earthshot Prize challenges us all to make this the decade that we build a future to be proud of," said Colin Butfield, executive director of the World Wide Fund for Nature, as The Telegraph reported.