Meghan and Harry Roll Out Environmental Campaign While Royals’ CO2 Emission Rises

"As a continuation of our monthly social awareness approach to shine a light on the accounts that are working towards positive change, for the month of July we turn our attention to the environment," the post reads and is accompanied by pictures of nature and activists. "There is a ticking clock to protect our planet — with climate change, the deterioration of our natural resources, endangerment of sacred wildlife, the impact of plastics and microplastics, and fossil fuel emissions, we are jeopardizing this beautiful place we call home — for ourselves and for future generations. Let's save it. Let's do our part."

The royal couple chose to follow 15 accounts dedicated to protecting animals or the environment. Most of the accounts they follow are dedicated to saving animals or are conservation oriented. They chose to follow only two accounts dedicated to the climate crisis: Greta Thunberg's and This is Zero Hour, according to Grist.

A royal account can certainly help bring a cause to a large audience and help open a conversation about important issues. Yet, the timing of the Duke and Duchesses account has opened the royal couple up to accusations of hypocrisy since official statistics published last week showed that the royal family's greenhouse gas emissions due to air travel doubled last year, as the Sun reported.

The drastic increase was attributed to the increased use of "chartered large fixed wing aircraft for foreign business travel," with the majority of flights taken by Prince Charles and Camilla, according to the Sun. Most of those flights were to the Carribean, Africa and Europe on behalf of the Queen.

Meghan Markle and Prince Harry have also done their fair share of travel, having visited Sydney, Melbourne, Fraser Island, Fiji, Tonga and New Zealand as part of their Australian tour, as well as Morocco and Dublin.

Markle also traveled in Amal Clooney's private jet to New York City for her baby shower. First class and private travel has a much larger carbon footprint than economy travel, which accommodates more travelers per flight, as the Daily Express reported.

So far, their post announcing the groups and individuals they will follow in July has nearly 200,000 likes.