Quantcast
Environmental News for a Healthier Planet and Life

Pop-Tart Pledge: Kellogg Rejects Palm Oil From Decimated Rainforests

Food
Pop-Tart Pledge: Kellogg Rejects Palm Oil From Decimated Rainforests

Kellogg Co. has pledged it will start buying palm oil only from companies that don’t destroy tropical rainforests to produce the additive used in several processed foods like Pop-Tarts, reports the Associated Press

Palm oil is a relatively minor ingredient used in Kellogg products like Pop-Tarts, cookies and waffles, however, most of its cereals don’t contain it.
Photo courtesy of Shutterstock

The move was in response to a lengthy campaign by environmental groups which pressured the cereal giant to cease buying palm oil from plantations that disrupt rainforests in Southeast Asian nations, primarily Indonesia. 

The exotic forests house several endangered species, including the orangutan and Sumatran tiger. According to those protesting the practice, palm oil cultivation has obliterated more than 30,000 square miles of Indonesian and Malaysian rainforests.

To uphold it promise, Kellogg announced last week it would require its suppliers to track their palm oil to plantations that comply with the law and meet standards for protecting the environment and human rights.

The policy also applies to processors and growers, said Diane Holdorf, Kellogg’s chief sustainability officer.

“We must ensure they are all producing palm oil in a way that’s environmentally responsible, socially beneficial and economically viable,” said Holdorf to the Associated Press. 

Palm oil is a relatively minor ingredient used in Kellogg products like cookies, pastries and waffles, however, most of its cereals don’t contain it, she said.

The announcement drew praise from environmental groups, which converged at Kellogg’s headquarters in protest late last year. They referred to the new policy, which requires compliance or substantial progress by Dec. 31, 2015, as the industry’s toughest.

Palm oil generates $50 billion a year and is used in about 50 percent of all packaged foods, according to Green Century Capital Management Inc., which filed a shareholder proposal in 2013 urging Kellogg to purchase only deforestation-free oil. The investment company says U.S. imports have jumped nearly five times in the last 10 years.

Environmental groups also credited Kellogg with persuading joint venture partner Wilmar International Ltd., the world’s biggest palm oil trading company, to revamp its policies.

Wilmar announced late last year its plantations and suppliers would protect forests with high conservation values, prohibit using fire to clear land and ban development on peatlands.

Visit EcoWatch’s FOOD and HEALTH pages for more related news on this topic.

 

Oil spills, such as the one in Mauritius in August 2020, could soon be among the ecological crimes considered ecocide. - / AFP / Getty Images

By Kenny Stancil

An expert panel of top international and environmental lawyers have begun working this month on a legal definition of "ecocide" with the goal of making mass ecological damage an enforceable international crime on par with war crimes, crimes against humanity, and genocide.

Read More Show Less

EcoWatch Daily Newsletter

Polar bears are seen in the Arctic National Wildlife Refuge in Alaska. Alan D. Wilson / Wikimedia Commons / CC by 3.0

After ongoing pressure from environmental groups and Indigenous communities, Bank of America has said it will not finance any oil and gas exploration in the Arctic, making it the last major U.S. financial institution to do so.

Read More Show Less

Trending

Map shows tracks and strength of Atlantic tropical cyclones in 2020. Blues are tropical depressions and tropical storms; yellow through red show hurricanes, darker shades meaning stronger ones. Master0Garfield / Wikimedia Commons

By Astrid Caldas

As we reach the official end of hurricane season, 2020 will be one for the record books. Looking back at these long, surprising, sometimes downright crazy past six months (seven if you count when the first named storms actually started forming), there are many noteworthy statistics and patterns that drive home the significance of this hurricane season, and the ways climate change may have contributed to it.

Read More Show Less
Protesters shouting slogans on megaphones during the climate strike on September 25 in Lisbon, Portugal. Hugo Amaral / SOPA Images / LightRocket / Getty Images

By Dana Drugmand

An unprecedented climate lawsuit brought by six Portuguese youths is to be fast-tracked at Europe's highest court, it was announced today.

The European Court of Human Rights said the case, which accuses 33 European nations of violating the applicants' right to life by disregarding the climate emergency, would be granted priority status due to the "importance and urgency of the issues raised."

Read More Show Less
A child plays with a planet Earth ball during the Extinction Rebellion Strike in London on Apr. 18, 2019. Brais G. Rouco / SOPA Images / LightRocket / Getty Images

Will concern over the climate crisis stop people from having children?

Read More Show Less