Quantcast
Popular

Plastic Pollution Is ‘Low Priority’ for Shoppers, Soft Drink Execs Tell Policy Officials

By Alice Ross

Soft drinks executives told government officials most shoppers don't care much about the environmental impact of the plastic drinks bottles they buy, according to documents seen by Unearthed.

Coca-Cola, Lucozade Ribena, Danone and Nestle were among those invited to a soft drinks roundtable to discuss the problem of plastic bottle waste and recycling at Defra's headquarters in October.


They told officials: "The environmental impact of packaging was low on consumers' priorities when buying a soft drink," according to a note of the meeting obtained by Unearthed using Freedom of Information rules.

Plastic pollution, particularly single-use packaging such as drinks bottles, has come under increasing scrutiny in the past year after global concern at the amount of plastic entering the oceans: An estimated 15 million plastic drinks bottles are thrown away rather than recycled every day in the UK.

The screening of Blue Planet 2 this autumn, which included footage of turtles trapped in plastic debris and albatrosses feeding their young on plastics, has only increased the public concern around the issue.

This week environment secretary Michael Gove told reporters he had been inspired by Blue Planet 2 to tackle the issue and wanted to boost recycling rates, cut the amount of plastic in circulation and to make recycling easier by reducing the number of different types of plastic in common use.

Drinks company executives at the October roundtable meeting told officials, including waste minister Therese Coffey, that "environmentally-aware consumers like the idea of less plastic" but others "associate softer bottles with inferior quality."

They added that it "may be easier to address littering than attempt to educate consumers on materials."

The meeting was held under Chatham House rules, where no information is shared on who said what.

Consumers tend to say they do care about the environmental footprint of drinks packaging. In September, a YouGov survey for recycling company Veolia found that half of consumers (51 percent) would choose a new drink in a recyclable container over a familiar one in a non-recyclable container.

In 2015, 71 percent of respondents to a YouGov survey said they would back a small increase in the price of a plastic milk bottle if this ensured it was partly made of recycled plastics and would be recycled after use.

Gove is currently considering whether to introduce a deposit return scheme (DRS), in which consumers are charged a small amount for the container their drink comes in, which is refunded when they return the bottle or can. In February Coca-Cola announced it now supports a DRS, after Unearthed revealed it had previously lobbied the Scottish government against it.

At the October meeting, some of the drinks companies said introducing the new system alongside existing curb side collections could be "confusing for consumers," who the companies suggested were "more interested in getting rid of the rubbish (convenience)" than in any financial reward.

Nearly three-quarters of those polled by YouGov in August on behalf of the Marine Conservation Society said they would support a deposit return scheme.

The Marine Conservation Society's head of pollution, Dr. Laura Foster, said: "Responsible consumers, manufacturers and retailers are increasingly becoming aware that they don't want to see their products harming the environment ... Incentivising returning of beverage containers through DRS has been shown to be highly effective, with return rates of over 95% in countries where it has been introduced."

A spokeswoman for Coca-Cola said the company supports DRS and has committed to double the amount of recycled plastic in its bottles to 50 percent by 2020. "We will source this material from a recycling plant in Lincolnshire and by doing so make a significant contribution to the circular economy in this country."

She added: "No other soft drinks company is doing as much to make its packaging as sustainable as possible and you should ask other companies what their view on a DRS is, as their view may well differ to ours."

Andrew Opie of the British Retail Consortium, which was present at the meeting, said: "We know how much consumers dislike litter and want to work with the government and others to reduce it." But he said consumers prefer curb side collection, which is "already effective".

Gavin Partington, director general at the British Soft Drinks Association, said: "As an industry, we are open to exploring whether a properly considered deposit return scheme could be a part of an overall solution and we are ready to work with government and others on this."

A Nestle spokeswoman told Unearthed: "We agree in principle that a well-designed deposit return scheme (DRS), that is simple and easy to use, could be part of a holistic solution to achieving higher collection and recycling rates."

The Scottish government plans to introduce the UK's first DRS scheme. "This is clearly new territory for everyone and we will offer our full support in the development and piloting of this scheme," the Nestle spokeswoman said.

A Danone spokeswoman said: "We don't comment on the details of what was discussed in the meeting. However, we would like to say that Danone supports efficient solutions that lower societal costs and incentivize packaging producers to increase the recycling and reuse of their packaging.

"We are ready to engage with stakeholders at local and global level to design the system (or combination of systems) that makes the most sense. We believe that a DRS has its place within the portfolio of possible systems for a given country, region or city."

Lucozade Ribena and Defra had not responded at the time of publication.

Show Comments ()

EcoWatch Daily Newsletter

Sponsored
Popular
The Elkhorn Slough Reserve is one of California's few remaining coastal wetlands. Edmund Lowe Photography / Moment / Getty Images

New EPA Rule Would Sabotage Clean Water Act

By Jake Johnson

In a move environmentalists are warning will seriously endanger drinking water and wildlife nationwide, President Donald Trump's U.S. Environmental Protection Agency (EPA) is reportedly gearing up to hand yet another gift to big polluters by drastically curtailing the number of waterways and wetlands protected under the Clean Water Act.

Keep reading... Show less
Business
James Braund / Getty Images

40 Acres of Farm Land in America Is Lost to Development Every Hour

By Brian Barth

Picture bulldozers plowing up pastures and cornfields to put in subdivisions and strip malls. Add to this picture the fact that the average age of the American farmer is nearly 60—it's often retiring farmers that sell to real estate developers. They can afford to pay much more for property than aspiring young farmers.

Keep reading... Show less
Energy

60,000 Liters of Oil Spills From Pipeline Into Brazilian Bay

About 60,000 liters (15,850 gallons) of oil spilled from a pipeline into the Estrela River and spread to Rio de Janeiro's famed Guanabara Bay over the weekend, according to Reuters and local reports.

The pipeline is owned by Transpetro, the largest oil and gas transportation company in Brazil, and a subsidiary of Petroleo Brasileiro (commonly known as Petrobras). Transpetro claims the leak resulted from an attempted robbery.

Keep reading... Show less
Popular
alvarez / E+ / Getty Images

Holiday Shoppers, the Planet Needs You to Take It Easy With Next-Day Shipping

By Jeff Turrentine

Back in 1966, the editors of Time indulged in a long-honored magazine tradition and published an essay in which experts made predictions about the future—in this case, the year 2000. By then, these experts prognosticated, a typical shopper "should be able to switch on to the local supermarket on the video phone, examine grapefruit and price them, all without stirring from her living room." But even so, they predicted, "remote shopping, while entirely feasible, will flop." Why? Because shoppers "like to get out of the house, like to handle the merchandise, like to be able to change their minds."

Keep reading... Show less
Sponsored
Climate
The Russia pavilion at the COP24 conference in Katowice, Poland. Beata Zawrzel / NurPhoto via Getty Images

COP24: U.S. Joins Saudi Arabia, Russia and Kuwait in Blocking Crucial Climate Report

The U.S. has thrown its hat in the ring with three other fossil-fuel friendly nations to block the COP24 talks from "welcoming" the landmark Intergovernmental Panel on Climate Change (IPCC) report that warned that we must reduce greenhouse gas emissions to 45 percent of 2010 levels by 2030 in order to limit warming to 1.5 degrees Celsius above pre-industrial levels, BBC News reported.

Keep reading... Show less
Politics
Amazon rainforest cleared for cattle raising; green groups are concerned Brazil's new environment minister will prioritize agriculture over conservation. Luiz Claudio Marigo / Nature Picture Library / Getty Images

Brazil’s New Environment Minister Is Bad News for the Amazon and the Climate

When right-wing Congressman Jair Bolsonaro was elected president of Brazil in October, environmental groups raised concerns about what his presidency could mean for the future of the Amazon rainforest and the global fight against climate change.

Now, Bolsonaro's choice for environment minister appears to justify those concerns. In a tweet Sunday, Bolsonaro announced he would appoint pro-business lawyer Ricardo de Aquino Salles to the role, Reuters reported.

Keep reading... Show less
Sponsored
Champurrado (Mexican hot chocolate) is a beloved holiday favorite. PETA

8 Festive Vegan Drinks to Keep You Cozy This Winter

By Zachary Toliver

Looking for warm vegan holiday drinks to help you deal with the short days and cold weather? This time of year, we could all use a steamy cup of cheer during the holiday chaos. Have a festive, cozy winter with these delicious options. (Note that you must be 21 to enjoy some of the recipes.)

Keep reading... Show less
Popular
Pexels

For a Happier, Healthier World, Live Modestly

By Marlene Cimons

Gibran Vita makes every effort to get rid of the dispensable. He lives in a small home and wears extra layers indoors to cut his heating bills. He eats and drinks in moderation. He spends his leisure time in "contemplation," volunteering or working on art projects. "I like to think more like a gatherer, that is, 'what do I have?' instead of 'what do I want?'" he said.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!