Plastic Pollution Is ‘Low Priority’ for Shoppers, Soft Drink Execs Tell Policy Officials
By Alice Ross
Coca-Cola, Lucozade Ribena, Danone and Nestle were among those invited to a soft drinks roundtable to discuss the problem of plastic bottle waste and recycling at Defra's headquarters in October.
They told officials: "The environmental impact of packaging was low on consumers' priorities when buying a soft drink," according to a note of the meeting obtained by Unearthed using Freedom of Information rules.
Plastic pollution, particularly single-use packaging such as drinks bottles, has come under increasing scrutiny in the past year after global concern at the amount of plastic entering the oceans: An estimated 15 million plastic drinks bottles are thrown away rather than recycled every day in the UK.
The screening of Blue Planet 2 this autumn, which included footage of turtles trapped in plastic debris and albatrosses feeding their young on plastics, has only increased the public concern around the issue.
This week environment secretary Michael Gove told reporters he had been inspired by Blue Planet 2 to tackle the issue and wanted to boost recycling rates, cut the amount of plastic in circulation and to make recycling easier by reducing the number of different types of plastic in common use.
Drinks company executives at the October roundtable meeting told officials, including waste minister Therese Coffey, that "environmentally-aware consumers like the idea of less plastic" but others "associate softer bottles with inferior quality."
They added that it "may be easier to address littering than attempt to educate consumers on materials."
The meeting was held under Chatham House rules, where no information is shared on who said what.
Consumers tend to say they do care about the environmental footprint of drinks packaging. In September, a YouGov survey for recycling company Veolia found that half of consumers (51 percent) would choose a new drink in a recyclable container over a familiar one in a non-recyclable container.
In 2015, 71 percent of respondents to a YouGov survey said they would back a small increase in the price of a plastic milk bottle if this ensured it was partly made of recycled plastics and would be recycled after use.
Gove is currently considering whether to introduce a deposit return scheme (DRS), in which consumers are charged a small amount for the container their drink comes in, which is refunded when they return the bottle or can. In February Coca-Cola announced it now supports a DRS, after Unearthed revealed it had previously lobbied the Scottish government against it.
At the October meeting, some of the drinks companies said introducing the new system alongside existing curb side collections could be "confusing for consumers," who the companies suggested were "more interested in getting rid of the rubbish (convenience)" than in any financial reward.
The Marine Conservation Society's head of pollution, Dr. Laura Foster, said: "Responsible consumers, manufacturers and retailers are increasingly becoming aware that they don't want to see their products harming the environment ... Incentivising returning of beverage containers through DRS has been shown to be highly effective, with return rates of over 95% in countries where it has been introduced."
A spokeswoman for Coca-Cola said the company supports DRS and has committed to double the amount of recycled plastic in its bottles to 50 percent by 2020. "We will source this material from a recycling plant in Lincolnshire and by doing so make a significant contribution to the circular economy in this country."
She added: "No other soft drinks company is doing as much to make its packaging as sustainable as possible and you should ask other companies what their view on a DRS is, as their view may well differ to ours."
Andrew Opie of the British Retail Consortium, which was present at the meeting, said: "We know how much consumers dislike litter and want to work with the government and others to reduce it." But he said consumers prefer curb side collection, which is "already effective".
Gavin Partington, director general at the British Soft Drinks Association, said: "As an industry, we are open to exploring whether a properly considered deposit return scheme could be a part of an overall solution and we are ready to work with government and others on this."
A Nestle spokeswoman told Unearthed: "We agree in principle that a well-designed deposit return scheme (DRS), that is simple and easy to use, could be part of a holistic solution to achieving higher collection and recycling rates."
The Scottish government plans to introduce the UK's first DRS scheme. "This is clearly new territory for everyone and we will offer our full support in the development and piloting of this scheme," the Nestle spokeswoman said.
A Danone spokeswoman said: "We don't comment on the details of what was discussed in the meeting. However, we would like to say that Danone supports efficient solutions that lower societal costs and incentivize packaging producers to increase the recycling and reuse of their packaging.
"We are ready to engage with stakeholders at local and global level to design the system (or combination of systems) that makes the most sense. We believe that a DRS has its place within the portfolio of possible systems for a given country, region or city."
Lucozade Ribena and Defra had not responded at the time of publication.
In a dramatic rescue captured on camera, a Florida man ran into a pond and pried open an alligator's mouth in order to rescue his beloved puppy, all without dropping his cigar.
- 'He had green eyes': Florida man will paint alligator that attacked him ›
- Florida alligator attack: A woman was attacked by a 10-foot alligator ... ›
- Weird presidential pets include alligator, tiger cub, dog named Satan ... ›
- Alligators make terrible pets: 'You're basically dealing with a dinosaur.' ›
EcoWatch Daily Newsletter
Jean-Marc Neveu and Olivier Civil never expected to find themselves battling against disposable mask pollution.
When they founded their recycling start-up Plaxtil in 2017, it was textile waste they set their sights on. The project developed a process that turned fabrics into a new recyclable material they describe as "ecological plastic."
Mounting Piles of Waste<p>It is not only the streets of Chatellerault where pandemic pollution is piling-up, but also the world's beaches and oceans. Once there, they can take up to 450 years to degrade and disappear.</p><p>Esther Röling, co-organizer of the annual Adventure Clean Up Challenge held on Hong Kong Island, has seen this waste firsthand. In October the sports challenge pitted teams against one another in a competition to remove trash from 13 hard-to-reach coastal areas around the city.</p><p>They find tons of both disposable and reusable masks, said Röling. "You wonder how it ended up there. Was it just thrown on the ground? Or was it in a garbage bag that broke open?"</p><p>Almost 10,000 kilometers away in Antibes on the sunny French Riviera, it's a similar picture. For the past few months, divers and clean-up volunteers working with an ocean clean-up non-profit called Operation Mer Propre have been collecting an increasing number of masks found on land and in the sea.</p><p>"Since the beginning of the lockdown when we started to count, we've reached 800, 900, [and now in total] 1000 masks," said co-founder Joko Peltier. </p><p>According to <a href="https://unctad.org/news/growing-plastic-pollution-wake-covid-19-how-trade-policy-can-help" target="_blank">UN estimates</a>, up to 75% of all coronavirus-related plastic could end up as waste in oceans and landfills.</p>
The Limits of Recycling<p>Yet not all are convinced the recycling of this waste is possible on a global scale. </p><p>"What those citizen groups are doing is really beneficial but once they collect it, it should just go to a landfill or an incinerator. They shouldn't necessarily expect it to get recycled," said Jonathan Krones, an industrial ecologist and visiting assistant professor of environmental studies at Boston College.</p><p>That's because mask recycling programs like Plaxtil are few and far between and most don't have the benefit of a readily adaptable production process. </p><p>Even in countries with solid recycling infrastructure, he says, the system is designed to separate out specific types of waste like bottles or cardboard.</p><p>"I imagine that it would be technically feasible to develop a separation process to filter out masks, but there simply aren't enough of them to make that economical," he said.</p><p>Collection is a big hurdle, he adds. Since each mask only weighs a fraction of a gram and they're scattered on roads or mixed with other trash, it is difficult and costly. </p><p>"You need a lot of raw material of the right quality to make investing in the recycling technology and the recycling system worthwhile," he said.<span></span><br></p>
Hemp, Sugar Cane and Sustainable Alternatives<p>Some projects are instead addressing the material used to make masks.</p><p>French company Geochanvre have created a mask made primarily from hemp, while in Australia, researchers at the Queensland University of Technology are experimenting with a disposable product made from agricultural waste. </p><p>Biodegradable options are exciting alternatives to reduce the fossil fuels needed for the creation of plastic-based masks, said Krones, but they don't absolve the wearer from the responsibility of what happens afterwards. </p><p>Bio-based masks often need their own composing solutions, he explains, because in landfill they can produce high amounts of the greenhouse gas methane when anaerobic bacteria feeds on the organic material. Methane is known to be significantly more potent than carbon dioxide.</p><p>"I think as long as we have in our mind that we want to have disposability, we're going to have to wrestle with a variety of different sorts of environmental tradeoffs," he said, adding that reusable, fabric masks are the best option available to most people.</p><p>Precimask is developing a clear face covering with an optional visor made from hard plastic, designed to be long-lasting.<br></p><p>Air enters either side of the cheeks through a technology normally found in pool filters and car exhaust systems, said company spokeswoman Juliette Chambet.</p><p>"We wanted to make ceramic-based filters that would be washable and cleanable, which would allow them to be reused as many times as desired without having to buy a new consumable or produce waste," she said. </p><p>Ultimately, encouraging mask wearers to think about the entire lifecycle of a mask is key, explains Neveu. </p><p>"We want people who put on the masks to realize that they are also responsible for the waste, he said. "It's not inevitable that this [pandemic] will become an environmental catastrophe.</p><p><em>Reposted with permission from </em><em><a href="https://www.dw.com/en/covid-19-recycling-pollution-trash-pandemic/a-55707817" target="_blank">Deutsche Welle</a>.</em><a href="https://www.ecowatch.com/r/entryeditor/2649032193#/" target="_self"></a></p>
- Coronavirus Plastic Waste Polluting the Environment - EcoWatch ›
- Scuba Divers Make Face Masks out of Recycled Ocean Plastic ... ›
By Bret Wilkins
In a year in which the United States has already suffered 16 climate-driven extreme weather events causing more than $1 billion in economic damages, and as millions of American workers face loss of essential unemployment benefits due to congressional inaction, a report published Monday reveals the Trump administration has given fossil fuel companies as much as $15.2 billion in direct relief — and tens of billions more indirectly — through federal COVID-19 recovery programs since March.
- 'We Need People's Bailout, Not Polluters' Bailout': Climate Groups ... ›
- Corporate Polluters Have Received Tens of Millions in PPP Loans ... ›
- Trump Bails Out Oil Industry, Not U.S. Families, as Coronavirus ... ›
- Former Federal Reserve Governor Rebukes Fed for Fossil Fuel Bail ... ›
By Ashia Aubourg
As Thanksgiving approaches, some Indigenous organizations and activists caution against perpetuating further injustices towards Native communities. Indigenous activist Mariah Gladstone, for example, encourages eaters to celebrate the harvest time in ways that do not involve stereotypes and pilgrim stories.
- Why Face Masks Belong at Your Thanksgiving Gathering + 7 Things ... ›
- Reasons to Be Thankful — 8 Food and Farm 'Good News' Stories ... ›
- Why I'm Going to Standing Rock for Thanksgiving - EcoWatch ›
By Alex Middleton
Losing weight and reducing fat is a hard battle to fight. Thankfully, there are fat burner supplements that help you gain your target body and goal. However, how would you know which supplement is right for you?