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UK Inventor Launches Campaign to Get Eco-Friendly, Plastic-Free Bottle Into Stores
James Longcroft launched an Indiegogo campaign Monday to crowdfund production of his Choose Water bottle, which is plastic-free and decomposes within three weeks in landfills or water, Business Insider UK reported Wednesday.
"I want to provide an alternative to plastic. Even if our bottle is only half a percent of all the bottles used, that is still millions of bottles," Longcroft told the Evening Standard Tuesday.
According to Business Insider, the outside of the bottle is made from recycled paper donated by businesses. The paper is vacuum-formed into a 3D casing that is coated on the inside with Longcroft's specially-developed, environmentally-friendly lining, the campaign page explained.
According to the campaign website, the lining actually contains beneficial components that reduce acidity in soil and provide nutrients to river and ocean ecosystems. Choose Water told Business Insider in a statement that the compounds were safe for marine life to eat.
"I have driven my fiancée mad trying to get the formula right. It was just a case of experimenting. We are really excited to get our bottles into people's hands as soon as possible," Longcroft told the Evening Standard.
The bottle's lid is also made from steel that can rust and decompose within a year.
Longcroft, who is still waiting on patents for the bottle's lining, explained he needed to crowdfund to scale up the bottle's production.
'We need new machinery, tooling and distribution networks so we can complete (sic) with the plastic big-guns, and get our bottles onto shelves as soon as possible," the campaign reads.
Longcroft hopes to raise £25,000 (approximate $34,000) within a month; as of today, 154 backers have put up £11,243 towards that goal.
Providing clean water was what initially got Longcroft into the bottled water business. He set up Choose Water as a social enterprise and decided to partner with Water for Africa.
But after being contracted to sell water bottles at a food festival in August 2017, Longcroft grew aware of the plastic pollution problem and vowed to go plastic-free. Choose Water stopped selling plastic bottles at the end of summer 2017 and spent a year developing and perfecting a plastic-free option.
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Tropical forests globally are being lost at a rate of 61,000 square miles a year. And despite conservation efforts, the global rate of loss is accelerating. In 2016 it reached a 15-year high, with 114,000 square miles cleared.
At the same time, many countries are pledging to restore large swaths of forests. The Bonn Challenge, a global initiative launched in 2011, calls for national commitments to restore 580,000 square miles of the world's deforested and degraded land by 2020. In 2014 the New York Declaration on Forests increased this goal to 1.35 million square miles, an area about twice the size of Alaska, by 2030.
By Cheryl Leahy
Do you think almond milk comes from a cow named Almond? Or that almonds lactate? The dairy industry thinks you do, and that's what it's telling the Food and Drug Administration (FDA).
For years, the dairy industry has been flexing its lobbying muscle, pressuring states and the federal government to restrict plant-based companies from using terms like "milk" on their labels, citing consumer confusion.
By Jeremy Deaton
A driver planning to make the trek from Denver to Salt Lake City can look forward to an eight-hour trip across some of the most beautiful parts of the country, long stretches with nary a town in sight. The fastest route would take her along I-80 through southern Wyoming. For 300 miles between Laramie and Evanston, she would see, according to a rough estimate, no fewer than 40 gas stations where she could fuel up her car. But if she were driving an electric vehicle, she would see just four charging stations where she could recharge her battery.
Fire Continues at Texas Petrochemical Plant as Company's History of Violations Gets Renewed Scrutiny
By Andrea Germanos
A petrochemical plant near Houston continued to burn for a second day on Monday, raising questions about the quality and safety of the air.
The Deer Park facility is owned by Intercontinental Terminals Company (ITC), which said the fire broke out at roughly 10:30 a.m. Sunday. Seven tanks are involved, the company said, and they contain naptha, xylene, "gas blend stocks" and "base oil."
"It's going to have to burn out at the tank," Ray Russell, communications officer for Channel Industries Mutual Aid, which is aiding the response effort, said at a news conference. It could take "probably two days" for that to happen, he added.
The hillsides dyed orange with poppies may look like something out of a dream, but for the Southern California town of Lake Elsinore, that dream quickly turned into a nightmare.
The town of 66,000 people was inundated with around 50,000 tourists coming to snap pictures of the golden poppies growing in Walker Canyon as part of a superbloom of wildfires caused by an unusually wet winter, BBC News reported. The visitors trampled flowers and caused hours of traffic, The Guardian reported.
A controversial pesticide test that would have resulted in the deaths of 36 beagles has been stopped, the Humane Society of the United States (HSUS) and the company behind the test announced Monday. The announcement comes less than a week after HSUS made the test public when it released the results of an investigation into animal testing at Charles River Laboratories in Michigan.
"We have immediately ended the study that was the subject of attention last week and will make every effort to rehome the animals that were part of the study," Corteva Agriscience, the agriculture division of DowDupont, said in a statement announcing its decision.