By Melissa Kravitz
Fried chicken, bacon cheeseburgers and pepperoni pizza aren't uncommon to see on vegan menus—or even the meat-free freezer section of your local supermarket—but should we be calling these mock meat dishes the same names? A new Missouri law doesn't think so. The state's law, which forbids "misrepresenting a product as meat that is not derived from harvested production livestock or poultry," has led to a contentious ethical, legal and linguistic debate. Four organizations—Tofurky, the Good Food Institute, the American Civil Liberties Union of Missouri and the Animal Legal Defense Fund—are now suing the state on the basis that not only is the law against the U.S. Constitution, but it favors meat producers for unfair market competition.
While some newly formulated meat-free products, like the plant-based Beyond Burger or its rival the Impossible Burger (the veggie burger that "bleeds"), may be deceptively meat-like, it's hard to understand how consumers could actually be duped into thinking non-meat products are legitimately meat.
"The law violates constitutional right to free speech," explained Animal Legal Defense Fund attorney Amanda Howell. "It's wide in scope, vague, broad and problematic. An ordinary person can't tell you what this law is about." Although legal jargon is often hard for the typical non-attorney to understand, Howell explained that one thing is easy for the everyday American: distinguishing plant-based meat-like products from actual meat. To date, there are zero consumer complaints on file in Missouri of shoppers confusing meat-like products with actual meat, according to Howell and the Animal Legal Defense Fund.
Missouri currently produces the third-highest amount of beef cattle in the U.S. (preceded by Oklahoma and Texas at the top spot), and the beef industry is threatened by imitation meat products, proven to be better for the environment (though Beef Magazine attempts to negate climate science) and sometimes healthier than animal-derived red meat. As food science disrupts what people think of as "meat," the future of the livestock industry may be endangered, and that's a threat to ranchers.
Legally, there's no reason why fake sausage or imitation turkey can't be labeled as such. Under the Consumer Protection Law, as long as a product's statement of identity is "truthful and not misleading, it's legal," said Howell. This statement of identity informs consumers of what's inside a package and can help inform them of how to use and eat a product. "Consumers would be more confused if they were not able to use meat-related terminology," Howell said. "It's pretty obvious that they're taking away the terminology so consumers won't know what the products are, and they'll sound less appealing." Vegan sausage is understandable; seasoned soy patties, not so much. "Consumers should have access to truthful information, clearly labeled [foods], instead of taking away naming conventions just because an industry is scared," Howell said.
People for the Ethical Treatment of Animals (PETA), which takes a staunchly anti-meat stance, also stands behind using meat terms and "letting the terms 'steak' and 'sausage' evolve with the times," according to Ben Williamson, PETA's senior international media director.
"The meat industry is going up against a public that is learning that eating meat is responsible for tremendous animal abuse, linked to diabetes, strokes, heart disease and cancer, and is an environmental nightmare," Williamson said. "Healthy, ethical and 100-percent humane, vegan products are a booming market, and lawmakers' time and efforts would be better served helping transition meat producers into vegan companies."
Linguistically, calling plant-based meat "meat" is not necessarily an issue in English. "If we go back to what meat used to mean, it referred to food in general," said linguist Carrie Gillon. "In about 1300, the definition changed to mean animal flesh food." But even though the definition of "meat" narrowed centuries ago, that doesn't mean it can't also be used more generally as language evolves. Gillon uses prototype theory to explain this—that is, the theory that each noun we use has a prototype. If you think of a bird, you may think of a wren, but a penguin is also very much a bird—it just doesn't share all the characteristics of a stereotypical bird, like flying. This theory could also apply to meat, or non-meat meat: When we think of meat, we think animal flesh, but why not expand the definition to foods that share characteristics with meat, like the meat of a peach, perhaps, or ground tofu that mimics ground beef?
"As long as the food has something in common with meat, like texture or taste, it makes total sense to extend the word meat to plant-based proteins," Gillon said, noting that this wouldn't work, say, with just a block of tofu, but anything that has something in common with our prototype of meat.
For vegetarians like food blogger Lori Nelson, meat-free foods named after their animal counterparts are preferred, for clarity. "Labels like 'vegan chicken' save me time because I don't eat meat. If it's labeled 'vegan chicken,' I don't have to worry about it being actual chicken," she explained. Plus, for vegetarians who have previously eaten meat, or at least seen meat in media, these mock products' names provide a clearer idea of what they will taste like.
"We're just trying to ensure a level playing field for plant-based meats," said Howell. "People want cruelty-free sausage."
Melissa Kravitz is a writer based in New York. She is a writing fellow at Earth | Food | Life, a project of the Independent Media Institute. She's written for Bon Appetit, Food & Wine, Travel & Leisure, Conde Nast Traveler, Glamour, AlterNet, Cosmopolitan, Teen Vogue, Architectural Digest, Them and other publications. She holds a Bachelor's degree in creative writing from Columbia University and is also at work on a forthcoming novel. Follow her on Twitter: @melissabethk.
- Redwoods are the world's tallest trees.
- Now scientists have discovered they are even bigger than we thought.
- Using laser technology they map the 80-meter giants.
- Trees are a key plank in the fight against climate change.
They are among the largest trees in the world, descendants of forests where dinosaurs roamed.
Pixabay / Simi Luft<p><span>Until recently, measuring these trees meant scaling their 80 meter high trunks with a tape measure. Now, a team of scientists from University College London and the University of Maryland uses advanced laser scanning, to create 3D maps and calculate the total mass.</span></p><p>The results are striking: suggesting the trees <a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank" rel="noopener noreferrer">may be as much as 30% larger than earlier measurements suggested.</a> Part of that could be due to the additional trunks the Redwoods can grow as they age, <a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank" rel="noopener noreferrer">a process known as reiteration</a>.</p>
New 3D measurements of large redwood trees for biomass and structure. Nature / UCL<p>Measuring the trees more accurately is important because carbon capture will probably play a key role in the battle against climate change. Forest <a href="https://www.wri.org/blog/2020/09/carbon-sequestration-natural-forest-regrowth" target="_blank">growth could absorb billions of tons</a> of carbon dioxide from the atmosphere each year.</p><p>"The importance of big trees is widely-recognised in terms of carbon storage, demographics and impact on their surrounding ecosystems," the authors wrote<a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank"> in the journal Nature</a>. "Unfortunately the importance of big trees is in direct proportion to the difficulty of measuring them."</p><p>Redwoods are so long lived because of their ability to <a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank" rel="noopener noreferrer">cope with climate change, resist disease and even survive fire damage</a>, the scientists say. Almost a fifth of their volume may be bark, which helps protect them.</p>
Carbon Capture Champions<p><span>Earlier research by scientists at Humboldt University and the University of Washington found that </span><a href="https://www.sciencedirect.com/science/article/pii/S0378112716302584" target="_blank" rel="noopener noreferrer">Redwood forests store almost 2,600 tonnes of carbon per hectare</a><span>, their bark alone containing more carbon than any other neighboring species.</span></p><p>While the importance of trees in fighting climate change is widely accepted, not all species enjoy the same protection as California's coastal Redwoods. In 2019 the world lost the equivalent of <a href="https://www.worldwildlife.org/threats/deforestation-and-forest-degradation" target="_blank" rel="noopener noreferrer">30 soccer fields of forest cover every minute</a>, due to agricultural expansion, logging and fires, according to The Worldwide Fund for Nature (WWF).</p>
Pixabay<p>Although <a href="https://c402277.ssl.cf1.rackcdn.com/publications/1420/files/original/Deforestation_fronts_-_drivers_and_responses_in_a_changing_world_-_full_report_%281%29.pdf?1610810475" target="_blank" rel="noopener noreferrer">the rate of loss is reported to have slowed in recent years</a>, reforesting the world to help stem climate change is a massive task.</p><p><span>That's why the World Economic Forum launched the Trillion Trees Challenge (</span><a href="https://www.1t.org/" target="_blank" rel="noopener noreferrer">1t.org</a><span>) and is engaging organizations and individuals across the globe through its </span><a href="https://uplink.weforum.org/uplink/s/uplink-issue/a002o00000vOf09AAC/trillion-trees" target="_blank" rel="noopener noreferrer">Uplink innovation crowdsourcing platform</a><span> to support the project.</span></p><p>That's backed up by research led by ETH Zurich/Crowther Lab showing there's potential to restore tree coverage across 2.2 billion acres of degraded land.</p><p>"Forests are critical to the health of the planet," according to <a href="https://www.1t.org/" target="_blank" rel="noopener noreferrer">1t.org</a>. "They sequester carbon, regulate global temperatures and freshwater flows, recharge groundwater, anchor fertile soil and act as flood barriers."</p><p><em data-redactor-tag="em" data-verified="redactor">Reposted with permission from the </em><span><em data-redactor-tag="em" data-verified="redactor"><a href="https://www.weforum.org/agenda/2021/03/redwoods-store-more-co2-and-are-more-enormous-than-we-thought/" target="_blank">World Economic Forum</a>.</em></span></p>
EcoWatch Daily Newsletter
- Offshore Wind Power Is Ready to Boom. Here's What That Means for ... ›
- American Skyscrapers Kill an Estimated 600 Million Migratory Birds ... ›
Kentucky is coping with historic flooding after a weekend of record-breaking rainfall, enduring water rescues, evacuations and emergency declarations.
<div id="0f31c" class="rm-shortcode" data-rm-shortcode-id="4290ab3e7ec4e142f8bce774bab39f03"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1366307788155219969" data-partner="rebelmouse"><div style="margin:1em 0">Just got back from my office... downtown Beattyville Kentucky is not a pretty sight. @KySportsRadio… https://t.co/6nXwyMKtRb</div> — Tom Jones (@Tom Jones)<a href="https://twitter.com/8atticus/statuses/1366307788155219969">1614588136.0</a></blockquote></div>
<div class="rm-shortcode" data-rm-shortcode-id="b41a2da6bf23cc19a5f38c2dc6c5f9fc"><div class="fb-post" data-href="https://www.facebook.com/dekalbtnfire/photos/a.924258171004562/3713119618785056/"></div></div>
Spring is coming. And soon, tree swallows will start building nests. But as the climate changes, the birds are nesting earlier in the spring.
- Spring Is Arriving Earlier Across the U.S. - EcoWatch ›
- Climate Change Leading to Fatal Bird Conflicts - EcoWatch ›
- The Unsettling Reason Why We're Seeing More Snowy Owls ... ›
Citigroup will strive to reach net-zero greenhouse gas pollution across its lending portfolio by 2050 and in its own operations by 2030, the investment group announced Monday.
- 20 Attorneys General Launch Climate Fraud Investigation of Exxon ... ›
- Exxon Plans to Increase Its Climate Pollution - EcoWatch ›
- Exxon to Slash 14,000 Jobs Worldwide as Oil Demand Drops ... ›