Pinterest Announces Thorough Ban of Climate Misinformation

The Pinterest app displayed on a smartphone.
The Pinterest app displayed on a smartphone. Thiago Prudencio / SOPA Images / LightRocket via Getty Images

Pinterest announced Wednesday it will implement a new climate misinformation policy notable for its strength and contrast to less comprehensive measures taken by other social media platforms.

The policy prohibits paid and organic “content that denies the existence or impacts of climate change,” as well as false or misleading content regarding climate solutions. The new policy could also bar all content produced by entities funded by the Koch network.

As reported by Quartz:

In recent years, social media platforms have drastically expanded their rules for user-generated and advertising content, taking a hands-on approach to rooting out misinformation about elections, vaccines, and the pandemic. Pinterest’s announcement likely signals that misinformation about environmental risks is the next frontier of content moderation.

For a deeper dive:

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