Quantcast

Pharrell and Al Gore Announce 'Live Earth Road to Paris'

Climate

Hoping to rival the attention earned by 1985's Live Aid concerts, environmental awareness concerts Live Earth took place in 11 locations in July 2007. But the second, scheduled for Mumbai, Indian, in December 2008, was cancelled after the November terrorist attacks on the city, and the idea was never revived.

Until now. With awareness of climate change having grown exponentially since then, original Live Earth producers Al Gore and event impresario Kevin Wall joined with Grammy-winning producer, songwriter and singer Pharrell Williams to announce a second group of Live Earth concerts to take place June 18. Live Earth Road to Paris 2015 seeks to build momentum heading into the UN climate summit in Paris in December.

Speaking at the World Economic Conference in Davos, Switzerland Wednesday, the trio said that Live Earth 2015 will happen on all seven continents including Antarctica, with the European concert taking place in Paris. Together, they will feature more than 100 performers. No acts were named, but the organizers said they have already signed up 102 broadcast networks to carry the event. Williams, who performed at Live Earth in Rio de Janiero in 2007, will be music director.

"Instead of just having people perform, we literally are going to have humanity harmonize all at once," said Williams.

Recalling  the 2007 event he said, “You would have pundits and comedians who didn’t understand global warming and we were often ridiculed. We wanted to do something very different this time.”

Having Williams on board gives the event some real star power. Since the early ’90s, he's been half of the massively successful production duo the Neptunes, who have worked with artists such as Britney Spears, Beyonce and Gwen Stefani. Williams himself was the force behind three on 2013's biggest international hits, Daft Punk's "Get Lucky," Robin Thicke's "Blurred Lines" and his own worldwide #1 hit "Happy." In the past year, he produced singles for Stefani, Ed Sheeran, Alicia Keys and Usher, among others, so he's well-connected to bring big names on board.

Williams' engagement with environmental issues isn't something new. As part of 2007's Live Earth event, Williams collaborated with Madonna on a single "Hey You," with 25 cents from each download donated to the Global Alliance for Climate Change. Last summer, he debuted his G-Star Raw for the Oceans clothing collection, crafted of denim made from recycled plastics retrieved from the ocean.

“The power of music is unique, because it’s borderless, without language," said Wall. "Pharrell will use that power. When you combine music with a message, you can effect change.”

 YOU MIGHT ALSO LIKE

Countdown Clock to Paris Is Now Ticking

Celebrities Help Launch Campaign to Pressure World Leaders to Act on Climate, Poverty and Inequality

Pope Francis to Escalate Demand for Climate Action in 2015

EcoWatch Daily Newsletter

Serena and Venus Williams have been known to follow a vegan diet. Edwin Martinez / Flickr / CC BY 2.0

By Whitney E. Akers

  • "The Game Changers" is a new documentary on Netflix that posits a vegan diet can improve athletic performance in professional athletes.

  • Limited studies available show that the type of diet — plant-based or omnivorous — doesn't give you an athletic advantage.

  • We talked to experts about what diet is the best for athletic performance.

Packed with record-setting athletes displaying cut physiques and explosive power, "The Game Changers," a new documentary on Netflix, has a clear message: Vegan is best.

Read More Show Less
An illegally trafficked tiger skull and pelt. Ryan Moehring / USFWS

By John R. Platt

When it comes to solving problems related to wildlife trade, there are an awful lot of "sticky widgets."

Read More Show Less
Sponsored
Pexels

By Franziska Spritzler, RD, CDE

Inflammation can be both good and bad.

On one hand, it helps your body defend itself from infection and injury. On the other hand, chronic inflammation can lead to weight gain and disease.

Read More Show Less
Pexels

By Dan Nosowitz

It's no secret that the past few years have been disastrous for the American farming industry.

Read More Show Less
Pexels

By Gavin Van De Walle, MS, RD

Medium-chain triglyceride (MCT) oil and coconut oil are fats that have risen in popularity alongside the ketogenic, or keto, diet.

Read More Show Less
Sponsored
Pexels

By Bijal Trivedi

The Centers for Disease Control and Prevention (CDC) released a report on Nov. 13 that describes a list of microorganisms that have become resistant to antibiotics and pose a serious threat to public health. Each year these so-called superbugs cause more than 2.8 million infections in the U.S. and kill more than 35,000 people.

Read More Show Less
Rool Paap / Flickr / CC BY 2.0

By Franziska Spritzler, RD, CDE

Inflammation can be good or bad depending on the situation.

Read More Show Less

By Joe Vukovich

Under the guise of responding to consumer complaints that today's energy- and water-efficient dishwashers take too long, the Department of Energy has proposed creating a new class of dishwashers that wouldn't be subject to any water or energy efficiency standards at all. The move would not only undermine three decades of progress for consumers and the environment, it is based on serious distortions of fact regarding today's dishwashers.

Read More Show Less