Quantcast
Business
Parley for the Oceans and adidas are teaming up for the second annual Run for the Oceans starting June 8. Adidas

Parley Continues Its Innovative Campaign to Save Our Oceans With Sports and Fashion Partners

As World Oceans Day approaches June 8, the innovative non-profit Parley for the Oceans is teaming up with partners in the sports and fashion industries to raise awareness about the threats facing our oceans and take action to save them.


On Thursday, Adidas announced that it would once again work with Parley for the second annual Run For The Oceans. Starting World Oceans Day and lasting for one month, Adidas will donate $1 for every kilometer run by participants to the Parley Ocean Plastic Program, which targets marine plastic pollution specifically. To participate, runners can download the Runtastic App.

In the world of fashion, Porter Magazine teamed up with Parley to dedicate its summer issue, launching June 1, to plastic pollution, Business of Fashion reported. The cover features model, activist and Parley ambassador Anja Rubik.

"What we are trying to do by working with Porter is to highlight the beauty and fragility of our oceans, and to invite the fashion industry, especially luxury brands, to collaborate," Rubik told The Evening Standard. "We have passed the point of raising awareness and symbolic actions; now it's time for solutions that can be scaled quickly."

In a not-so-symbolic action, Porter is also taking the Parley A.I.R. Pledge to "Avoid plastic wherever possible, Intercept plastic waste, [and] Redesign your life." The publication will aim to be plastic-free by 2019, Business of Fashion reported.

The summer issue will feature an ocean-themed interview by Parley founder Cyrill Gutsch with oceanographer Sylvia Earle, who is spearheading the upcoming March for the Ocean June 9. Customers will also be able to purchase upcycled items made with Parley Ocean Plastic on the Net-a-Porter site like Clean Waves sunglasses and Adidas X Parley sneakers, Business of Fashion reported.

The sneakers are a testament to Adidas and Parley's long-running partnership, as this year's Run For The Oceans is another. On Earth Day, the two also partnered with Major League Soccer to promote Parley Ocean Plastic.

"At Adidas, we believe that sport has the power to change lives and the Run For The Oceans movement truly reflects this. We have created a unique global platform that gives everyone the opportunity to impact their lives by joining a collective running movement that fights marine plastic pollution. Seeing the adidas family unite for a shared purpose is what makes the campaign so powerful," Andre Maestrini, the general manager of Adidas Sports Business Units, said.

Adidas will donate up to $1 million if participants run a million kilometers, specifically to the Parley Ocean School initiative, which gives children the chance to experience the ocean first-hand and value its protection.

To bring athletes and activists together, Adidas will host a series of physical runs in cities around the world, kicking off with a run in Los Angeles' Temescal Park June 8.

Related Articles Around the Web
Show Comments ()

EcoWatch Daily Newsletter

Sponsored
Popular
Pxhere

Trump Power Plant Plan Will Significantly Increase CO2 Pollution

The Trump administration is expected on Tuesday to propose a major rollback of the Clean Power Plan, President Obama's signature climate policy.

The replacement will relax rules for coal-fired plants and will very likely increase air pollution and planet-warming carbon dioxide emissions.

Keep reading... Show less
Climate
Global warming in Iceland. Getty Images

Arctic Warming Amplifies Extreme Weather Events Globally: Wildfires, Flooding Likely to Be More Severe

Warming in the Arctic is causing the jet stream, a belt of air held "up" around the Arctic by the temperature difference between the Arctic and warmer climates, to weaken and slow.

Keep reading... Show less
Popular
DWalker44 / Getty Images

Tons of Plastic Trash Enter the Great Lakes Every Year – Where Does It Go?

By Matthew J. Hoffman

Awareness is rising worldwide about the scourge of ocean plastic pollution, from Earth Day 2018 events to the cover of National Geographic magazine. But few people realize that similar concentrations of plastic pollution are accumulating in lakes and rivers. One recent study found microplastic particles—fragments measuring less then five millimeters—in globally sourced tap water and beer brewed with water from the Great Lakes.

Keep reading... Show less
Science
Gorancakmazovic / Getty Images

Blotting Out the Sun to Save the Earth? Seriously?

By Jeff Turrentine

Science fiction doesn't always stay fictional. Space exploration, robots and self-driving cars are just a few of the modern-day wonders that once existed only as plot devices or fantastical theories. Our capacity for turning science-fictional notions into the stuff of everyday life has grown with each new generation of scientists and microchips, such that more and more ideas previously deemed too far "out there" are now actually here, or at least technologically plausible.

Keep reading... Show less
Sponsored
Climate
Flames of the Simi Valley fire ravage a Southern California mountain side on Oct. 29, 2012. U.S. Air Force / Senior Master Sgt. Dennis W. Goff

'Hothouse Earth' Co-Author Says 'People Will Look Back on 2018 as the Year When Climate Reality Hit'

By Jessica Corbett

Amid a flurry of "breathless headlines" about warnings in a new study that outlines a possible "Hothouse Earth" scenario, one co-author optimistically expressed his belief that "people will look back on 2018 as the year when climate reality hit."

Keep reading... Show less
Popular
Kodachrome25 / Getty Images

Roof-to-Garden: How to Irrigate with Rainwater

By Brian Barth

The average American household uses about 320 gallons of water per day, a third for irrigation and other outdoor uses. Collecting the water flowing down your downspouts in rainstorms so you can use it to irrigate in dry periods is often touted as a simple way to cut back. But setting up a functional rainwater irrigation system—beyond the ubiquitous 55-gallon barrels under the downspout, which won't irrigate much more than a flower bed or two—is a fairly complicated DIY project.

Keep reading... Show less
Sponsored
Health
A family wears face masks as they walk through the smoke filled streets after the Thomas wildfire swept through Ventura, California on Dec. 6, 2017. MARK RALSTON / AFP / Getty Images

How to Protect Your Children From Wildfire Smoke

By Cecilia Sierra-Heredia

We're very careful about what our kids eat, but what about the air they breathe?

Keep reading... Show less
Health
Hero Images / Getty Images

Study: Children Have Better Nutrition When They Live Near Forests

Spending time in nature is known to boost mental and emotional health. Now, a new global study has found that children in 27 developing nations tend to have more diverse diets and better nutrition when they live near forests.

The paper, published Wednesday in Science Advances, provides evidence that forest conservation can be an important tool in promoting better nutrition in developing countries, rather than clear-cutting forests for more farmland.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!