Quantcast
Business
Parley for the Oceans and adidas are teaming up for the second annual Run for the Oceans starting June 8. Adidas

Parley Continues Its Innovative Campaign to Save Our Oceans With Sports and Fashion Partners

As World Oceans Day approaches June 8, the innovative non-profit Parley for the Oceans is teaming up with partners in the sports and fashion industries to raise awareness about the threats facing our oceans and take action to save them.


On Thursday, Adidas announced that it would once again work with Parley for the second annual Run For The Oceans. Starting World Oceans Day and lasting for one month, Adidas will donate $1 for every kilometer run by participants to the Parley Ocean Plastic Program, which targets marine plastic pollution specifically. To participate, runners can download the Runtastic App.

In the world of fashion, Porter Magazine teamed up with Parley to dedicate its summer issue, launching June 1, to plastic pollution, Business of Fashion reported. The cover features model, activist and Parley ambassador Anja Rubik.

"What we are trying to do by working with Porter is to highlight the beauty and fragility of our oceans, and to invite the fashion industry, especially luxury brands, to collaborate," Rubik told The Evening Standard. "We have passed the point of raising awareness and symbolic actions; now it's time for solutions that can be scaled quickly."

In a not-so-symbolic action, Porter is also taking the Parley A.I.R. Pledge to "Avoid plastic wherever possible, Intercept plastic waste, [and] Redesign your life." The publication will aim to be plastic-free by 2019, Business of Fashion reported.

The summer issue will feature an ocean-themed interview by Parley founder Cyrill Gutsch with oceanographer Sylvia Earle, who is spearheading the upcoming March for the Ocean June 9. Customers will also be able to purchase upcycled items made with Parley Ocean Plastic on the Net-a-Porter site like Clean Waves sunglasses and Adidas X Parley sneakers, Business of Fashion reported.

The sneakers are a testament to Adidas and Parley's long-running partnership, as this year's Run For The Oceans is another. On Earth Day, the two also partnered with Major League Soccer to promote Parley Ocean Plastic.

"At Adidas, we believe that sport has the power to change lives and the Run For The Oceans movement truly reflects this. We have created a unique global platform that gives everyone the opportunity to impact their lives by joining a collective running movement that fights marine plastic pollution. Seeing the adidas family unite for a shared purpose is what makes the campaign so powerful," Andre Maestrini, the general manager of Adidas Sports Business Units, said.

Adidas will donate up to $1 million if participants run a million kilometers, specifically to the Parley Ocean School initiative, which gives children the chance to experience the ocean first-hand and value its protection.

To bring athletes and activists together, Adidas will host a series of physical runs in cities around the world, kicking off with a run in Los Angeles' Temescal Park June 8.

Related Articles Around the Web
Show Comments ()

EcoWatch Daily Newsletter

Sponsored
Food
Workers collect salt crystals on Aug. 22 at Aigues-Mortes where the salt pans cover 10,000 hectares. PASCAL GUYOT / AFP / Getty Images

90% of Table Salt Is Contaminated With Mircroplastics

By Julia Conley

A year after researchers at a New York university discovered microplastics present in sea salt thanks to widespread plastic pollution, researchers in South Korea set out to find out how pervasive the problem is—and found that 90 percent of salt brands commonly used in homes around the world contain the tiny pieces of plastic.

Keep reading... Show less
Climate
Japan's cherry blossoms are unexpectedly blooming this autumn. Coniferconifer / Flickr / CC BY 2.0

Cherry Blossoms are Blooming Across Japan. It's October.

Each year, Japan's iconic cherry blossoms herald the arrival of spring. But after a bout of extreme weather, blooms are being reported several months early.

The Japanese weather site Weathernews said it had received more than 350 reports of blossoms throughout the country. The flowers usually appear in March or April.

Keep reading... Show less
Popular
Bloede Dam removal in process. Maryland Department of Natural Resources Fishing and Boating Services / YouTube

4 Exciting Dam-Removal Projects to Watch

By Tara Lohan

For much of the 20th century humans got really good at dam building. Dams—embraced for their flood protection, water storage and electricity generation—drove industry, built cities and helped turn deserts into farms. The United States alone has now amassed more than 90,000 dams, half of which are 25 feet tall or greater.

Keep reading... Show less
Food
FoodPrint helps identify local and seasonal produce with its Seasonal Food Guide. FoodPrint / Facebook

Find Out Your 'Foodprint': New Website Helps You Shop, Cook and Eat More Sustainably

Two days after World Food Day, an innovative nonprofit has launched a website to help you reduce the environmental impact of the food you eat.

FoodPrint, designed by GRACE Communications Foundation, was created to educate consumers about everything that goes into common food items, from farm to fridge, so that they can make sustainable choices.

Keep reading... Show less
Sponsored
Politics
Acting EPA Administrator Andrew Wheeler testified Aug. 1 before the Senate Environment and Public Works Committee. Win McNamee / Getty Images

Acting EPA Head Is Still Unconfirmed After 100+ Days in Position

Andrew Wheeler, the acting administrator of the U.S. Environmental Protection Agency (EPA), might continue to oversee the office without Senate confirmation until President Trump's term is over, according to reports from Bloomberg and the Huffington Post.

The former coal lobbyist has been the temporary EPA boss for more than 100 days ever since his predecessor Scott Pruitt resigned in July after a long list of ethics scandals.

Keep reading... Show less
Popular
Volunteers prepare to take flow measurements on Muddy Creek. Centre County Pennsylvania Senior Environmental Corps / CC BY-ND

How Monitoring Local Water Supplies Can Build Community

By John M. Carroll

Water insecurity is a touchstone for 2018. Our planet isn't running out of water, but various kinds of mismanagement have led to local water crises across the planet, directly threatening millions of people.

Keep reading... Show less
Sponsored
Climate
Inti St Clair / Getty Images

When It Comes to Sustainability, We’re a Society of Distracted Drivers

By Richard Heinberg

Driving is dangerous. In fact, it's about the riskiest activity most of us engage in routinely. It requires one's full attention—and even then, things can sometimes go horribly awry. The brakes fail. Weather turns roads to ice. A driver in the oncoming lane falls asleep. Tragedy ensues. But if we're asleep at the wheel, the likelihood of calamity skyrockets. That's why distracted driving is legally discouraged: no cell phones, no reading newspapers or books, no hanky-panky with the front-seat passenger. If you're caught, there's a hefty fine.

Keep reading... Show less
Climate
Last month's temperatures across land and sea tied with 2017 as the fourth highest for September in the 1880-2018 record. NOAA

2018 Likely to Rank as Fourth-Hottest Year on Record

After a summer of record-breaking heatwaves and devastating wildfires, 2018 is shaping up to be one of the planet's hottest years in recorded history.

From January through September, the average global temperature was 1.39°F above the 20th century average of 57.5°F, making it the fourth warmest year-to-date on record, and only 0.43°F lower than the record-high set in 2016 for the same period, the National Oceanic and Atmospheric Administration ( NOAA) announced Wednesday. NOAA's global temperature dataset record dates back to 1880.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!