Quantcast
Environmental News for a Healthier Planet and Life

Help Support EcoWatch

Outrage Continues at Susan G. Komen's 'Frack for the Cure' Pinkwashing Campaign

Energy

October is Breast Cancer Awareness Month, and in what seems to be getting to be a regular occurrence, it's bringing unwanted awareness to the activities of Susan G. Komen for the Cure (SGK), the behemoth of breast cancer charities, founded in 1982.

Breast cancer "awareness" marketing is big business, and no one has benefited more than the Susan G. Komen foundation.
Photo credit: Shutterstock

Charges of "pinkwashing"—slapping their pink-ribbon logo on hundreds of items manufactured in their signature hot pink—reached a whole new level earlier this month when a story came out that the foundation had made a deal with Houston-based oilfield services company Baker Hughes to launch a "Doing Our Bit for the Cure" campaign. The centerpiece of the campaign is painting 1,000 fracking drill bits hot pink and packing them with information about breast cancer which presumably the mostly male oilfield workers will devour eagerly. "Baker Hughes supports Susan G. Komen's Mission to End Breast Cancer Forever," the campaign website proclaimed.

"For the second consecutive year, Baker Hughes is donating $100,000 to support Susan G. Komen, the world’s leading breast cancer organization," said Baker Hughes. "The year-long partnership with Komen is an extension of the company’s participation each year in the Komen Houston Race for the Cure, where Baker Hughes sponsors the Survivor Pin Celebration. This year, the company will paint and distribute a total of 1,000 pink drill bits worldwide. The pink bits serve as a reminder of the importance of supporting research, treatment, screening and education to help find the cures for this disease, which claims a life every 60 seconds."

The centerpiece of the campaign between Susan G. Komen and Baker Hughes is painting 1,000 fracking drill bits hot pink and packing them with information about breast cancer which presumably the mostly male oilfield workers will devour eagerly.

Fracking, of course, pumps hundreds of chemicals, many of them known carcinogens, into the environment, so many would assert that ending fracking would be a giant step forward in the campaign to "end breast cancer forever."

This Sunday, Karuna Jaggar, executive director of breast cancer charity watchdog Breast Cancer Action (BCA), will be joining other breast cancer, health and environmental advocates in Pittsburgh where they'll rally outside the Pittsburgh Steelers game from 2-4 p.m. In a bizarre clash of constituencies and yet another example of SGK's tone-deafness, Baker Hughes CEO Martin Craighead is scheduled to present the $100,000 check to SGK founder Nancy Brinker during the game. What will the rowdy, beer-swilling, mostly male football fans make of that? At least they'll cheer loudly for the word "breast."

"Our health is not for sale, and we’ll be saying so loud and clear in Pittsburgh this weekend," said Jaggar. "With these pink drill bits Komen and Baker Hughes have taken pinkwashing to new depths—literally. By poisoning our water, food and air, Baker Hughes is doing more to cause breast cancer than to cure it. And with its poisonous partnerships, Komen provides the perfect pink cover.”

Read page 1

Breast cancer, health and environmental advocates have been collecting petitions and today they delivered more than 160,000 signatures, gathered in the last two weeks, to SGK executive director Judith Salerno, urging the foundation to refuse the check, end the partnership and fight fracking.

More than 160,000 signatures were delivered today to Susan G. Komen's executive director Judith Salerno, urging the group to refuse the $100,000 check and end the partnership with Baker Hughes. Photo credit: Breast Cancer Action

“It boggles the mind that the Susan G. Komen Foundation would agree to shill in public for a company whose toxic fracking practices can be linked to breast cancer," said Credo campaign manager Heidi Hess. "We stand with Breast Cancer Action in asking Susan G. Komen to refuse to accept the $100,000 it earned to pinkwash fracking and get back to its core mission of raising money and awareness to fight breast cancer.”

For an organization as big, high-profile and well-funded, Susan G. Komen has a knack for getting involved in things that don't further the goal to end breast cancer—or that even clash with it—and angering potential and current contributors. The highest profile debacle was early 2012 decision to end its funding to Planned Parenthood to support PP's breast cancer screening program, egged on by SGK vice president/anti-choice politician Karen Handel on the grounds that the group was "under investigation"—a political witch hunt by a single congressional Republican. That blew up in their face, causing donations to drop 22 percent in the following year and participation in their signature "3-Day" events plummeting so much that some had to be cancelled, with half as many of the events taking place in 2014 as before the controversy broke.

But those aren't the only times SGK has attracted attention for making partnership decisions that negatively impact women's health and their ability to survive breast cancer. In 2010, the foundation was called out for its partnership with fried chicken chain KFC. The chain offered pink "Buckets for the Cure" featuring breast cancer facts, survivor stories and a pledge to donate 50 cents for each bucket purchased. It aimed to raise $8.5 million for SGK.

Barbara Brenner, then-executive director of Breast Cancer Action, said, "KFC locates its stores in the poorest communities where people have limited access to healthy food. Komen for the Cure claims to care about low-income women. Yet they have partnered with a corporation on a campaign that will severely aggravate the condition of women’s health in these communities, not improve it.”

BCA, which sponsors the "Think Before you Pink" website, pointed out that the fatty, calorie-laden, inexpensive food KFC sells appeals heavily to low-income women with high rates of breast cancer as well as obesity, which has been linked to breast cancer. It said, "KFC is currently embroiled in a suit related to their chicken’s high levels of PhIP, a byproduct of the grilling process listed on the state of California’s list of carcinogens. While there is much that isn’t known about PhI—Komen’s representative acknowledged that the NCI has not established safe or unsafe levels for its consumption—it seems both ridiculous and unethical to frame the breast cancer epidemic as something 'curable' through repeated consumption of these ingredients."

The following year, the group again caught flak for its "Promise Me" perfume, which contained galaxolide, a hormone disrupter, and toluene, a neurotoxin banned by the International Fragrance Association. While SGK responded by discontinuing the manufacture of the perfume, they did not recall the existing stocks.

YOU MIGHT ALSO LIKE 

Tell Susan G. Komen Don’t Frack With Our Health

Pinkwashing: Fracking Company Teams Up With Susan G. Komen to 'End Breast Cancer Forever'

3 Common Chemicals That May Cause Breast Cancer

EcoWatch Daily Newsletter

Pexels

By Shawna Foo

Anyone who's tending a garden right now knows what extreme heat can do to plants. Heat is also a concern for an important form of underwater gardening: growing corals and "outplanting," or transplanting them to restore damaged reefs.

Read More Show Less
Malte Mueller / Getty Images

By David Korten

Our present course puts humans on track to be among the species that expire in Earth's ongoing sixth mass extinction. In my conversations with thoughtful people, I am finding increasing acceptance of this horrific premise.

Read More Show Less
Women sort potatoes in the Andes Mountains near Cusco Peru on July 7, 2014. Thomas O'Neill / NurPhoto / Getty Images

By Alejandro Argumedo

August 9 is the International Day of the World's Indigenous Peoples – a celebration of the uniqueness of the traditions of Quechua, Huli, Zapotec, and thousands of other cultures, but also of the universality of potatoes, bananas, beans, and the rest of the foods that nourish the world. These crops did not arise out of thin air. They were domesticated over thousands of years, and continue to be nurtured, by Indigenous people. On this day we give thanks to these cultures for the diversity of our food.

Read More Show Less
A sand tiger shark swims over the USS Tarpon in Monitor National Marine Sanctuary. Tane Casserley / NOAA

By John R. Platt

Here at The Revelator, we love a good shark story.

The problem is, there aren't all that many good shark stories. According to recent research, sharks and their relatives represent one of the world's most imperiled groups of species. Of the more than 1,250 known species of sharks, skates, rays and chimeras — collectively known as chondrichthyan fishes — at least a quarter are threatened with extinction.

Read More Show Less
The Anderson Community Group. Left to right, Caroline Laur, Anita Foust, the Rev. Bryon Shoffner, and Bill Compton, came together to fight for environmental justice in their community. Anderson Community Group

By Isabella Garcia

On Thanksgiving Day 2019, right after Caroline Laur had finished giving thanks for her home, a neighbor at church told her that a company had submitted permit requests to build an asphalt plant in their community. The plans indicated the plant would be 250 feet from Laur's backdoor.

Read More Show Less
Berber woman cooks traditional flatbread using an earthen oven in her mud-walled village home located near the historic village of Ait Benhaddou in Morocco, Africa on Jan. 4, 2016. Creative Touch Imaging Ltd. /NurPhoto / Getty Images

By Danielle Nierenberg and Jason Flatt

The world's Indigenous Peoples face severe and disproportionate rates of food insecurity. While Indigenous Peoples comprise 5 percent of the world's population, they account for 15 percent of the world's poor, according to the World Health Organization.

Read More Show Less

Trending

Danny Choo / CC BY-SA 2.0

By Olivia Sullivan

One of the many unfortunate outcomes of the coronavirus pandemic has been the quick and obvious increase in single-use plastic products. After COVID-19 arrived in the United States, many grocery stores prohibited customers from using reusable bags, coffee shops banned reusable mugs, and takeout food with plastic forks and knives became the new normal.

Read More Show Less