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To help make this problem disappear, London-based startup Skipping Rocks Lab created the Ooho, a biodegradable and fully edible capsule for water.
These golf ball-sized sachets are made from seaweed extract and look like springy bubbles of water. You can drink them by tearing a hole into the skin and pouring the water into your mouth, or they can be consumed whole.
Not only does this novel solution address the United States' dismal plastic recycling rate—only 30.1 percent of PET bottles are actually recycled—the company says its packaging is cheaper than producing a plastic water bottle.
According to Fast Company, the Ooho's membrane is made through a molecular gastronomy technique called "spherification," the same process used to make fake caviar or the juice-filled balls you find in boba tea.
Skipping Rocks Lab is currently crowdsourcing funds for the Ooho and trialling the product at events as an alternative to plastic bottles.
"Where we see a lot of potential for Ooho is outdoor events—festivals, marathons, places where basically there are a lot of people consuming packaging over a very short amount of time," Pierre Paslier, cofounder of Skipping Rocks Lab, told Fast Company.
The crowdsourcing campaign as well as its accompanying video have gone quickly viral this week. The company announced Thursday it has raised more than one million dollars from 1,000 investors in a mere three days.
EcoWatch Daily Newsletter
By Whitney E. Akers
- "The Game Changers" is a new documentary on Netflix that posits a vegan diet can improve athletic performance in professional athletes.
- Limited studies available show that the type of diet — plant-based or omnivorous — doesn't give you an athletic advantage.
- We talked to experts about what diet is the best for athletic performance.
Packed with record-setting athletes displaying cut physiques and explosive power, "The Game Changers," a new documentary on Netflix, has a clear message: Vegan is best.
By John R. Platt
When it comes to solving problems related to wildlife trade, there are an awful lot of "sticky widgets."
By Bijal Trivedi
The Centers for Disease Control and Prevention (CDC) released a report on Nov. 13 that describes a list of microorganisms that have become resistant to antibiotics and pose a serious threat to public health. Each year these so-called superbugs cause more than 2.8 million infections in the U.S. and kill more than 35,000 people.