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To help make this problem disappear, London-based startup Skipping Rocks Lab created the Ooho, a biodegradable and fully edible capsule for water.
These golf ball-sized sachets are made from seaweed extract and look like springy bubbles of water. You can drink them by tearing a hole into the skin and pouring the water into your mouth, or they can be consumed whole.
Not only does this novel solution address the United States' dismal plastic recycling rate—only 30.1 percent of PET bottles are actually recycled—the company says its packaging is cheaper than producing a plastic water bottle.
According to Fast Company, the Ooho's membrane is made through a molecular gastronomy technique called "spherification," the same process used to make fake caviar or the juice-filled balls you find in boba tea.
Skipping Rocks Lab is currently crowdsourcing funds for the Ooho and trialling the product at events as an alternative to plastic bottles.
"Where we see a lot of potential for Ooho is outdoor events—festivals, marathons, places where basically there are a lot of people consuming packaging over a very short amount of time," Pierre Paslier, cofounder of Skipping Rocks Lab, told Fast Company.
The crowdsourcing campaign as well as its accompanying video have gone quickly viral this week. The company announced Thursday it has raised more than one million dollars from 1,000 investors in a mere three days.
EcoWatch Daily Newsletter
By Hector Chapa
With the coronavirus pandemic quickly spreading, U.S. health officials have changed their advice on face masks and now recommend people wear cloth masks in public areas where social distancing can be difficult, such as grocery stores.
But can these masks be effective?
By Carey Gillam
Bayer AG is reneging on negotiated settlements with several U.S. law firms representing thousands of plaintiffs who claim exposure to Monsanto's Roundup herbicides caused them to develop non-Hodgkin lymphoma, sources involved in the litigation said on Friday.
With many schools now closed due to the current COVID-19 outbreak, you may be looking for activities to keep your children active, engaged, and entertained.
Although numerous activities can keep kids busy, cooking is one of the best choices, as it's both fun and educational.
Germany's target for renewable energy sources to deliver 65% of its consumed electricity by 2030 seemed on track Wednesday, with 52% of electricity coming from renewables in 2020's first quarter. Renewable energy advocates, however, warned the trend is imperiled by slowdowns in building new wind and solar plants.