Did Nestlé Use the Shutdown for Good PR?
By Miranda Fox
The impacts of the government shutdown on the nation's national parks have been widely reported: overflowing bathrooms, decimated habitat and widespread litter resulted in parks that remained open without staff oversight and management. In response, individuals, organizations and corporations have volunteered to help out with the clean-up. One of these is Nestlé Waters North America, which released this statement last week:
"At Nestlé Waters North America, we believe that even one bottle or can that is not recycled properly is one too many. When we heard about the need in our national parks, we wanted to help."
What Nestlé's press statement doesn't address is that this company's commitment to creating single-use products like bottled water makes it one of the largest contributors to the problem. In fact, clean-up audits organized by #breakfreefromplastic found that Nestlé's packaging was among the most frequently littered brands in nearly 200,000 pieces of plastic gathered around the world last year.
Parks report that plastic bottles make up to a fifth of their entire waste stream. The bottled water industry has been trying to stop national parks from going bottled-water-free for nearly a decade. In fact, a Nestlé-backed lobby group, the International Bottled Water Association, spent years lobbying Congress and the Department of Interior to rescind the National Park Service's bottled-water-free policy. And, in 2017, the Trump administration finally did—just weeks after Trump's Deputy Secretary of Interior David Bernhardt, who has ties to Nestlé, was confirmed.
To make matters worse, Nestlé has single-handedly depleted water supplies around the country to profit from selling bottled water, causing damage to environmental ecosystems—including national forest land in Southern California. We've been working to stop Nestlé's dewatering of the San Bernardino National Forest for four years, where it bottles water that it pays nothing for from public land. Last year, we forced Nestlé to renew its 30-year expired permit to operate legally within the forest, but we continue to fight for greater environmental protections and to end this egregious use of public water.
Nestlé's marketing scheme is clever but transparent. It continues to obstruct policies and laws that would eliminate plastic waste and protect public, natural spaces. Nestlé is trying to present itself as the solution to the very problem that it profits from. Herein lies the danger of corporate-driven solutions: they never address the broken systems that they claim to fix because corporations are invested in safeguarding what benefits their own economic interests—the broken systems themselves.
Charles Edward Miller / CC BY-SA 2.0
The feud between President Trump and Congress created a 35-day government shutdown—the longest in U.S. history—and reports continue to surface detailing the wide-reaching effects of a government in crisis. Most disturbingly, around 800,000 federal employees missed a second paycheck and turned to food banks, despite expectations that they continued to work. Small businesses couldn't get loans, private companies didn't go public, federal courts were running out of money, and economic losses reached at least 6 billion dollars. Needless to say, these are just a few reasons why a functional government matters.
AFGE / CC BY 2.0
Functional government also matters because, in its absence, already minimal checks on corporate power become nonexistent. Moreover, broken and dysfunctional government systems open the door to corporations like Nestlé whose interests inherently intertwine with an ulterior motive: increasing their own profits. They offer false solutions to profit from problems much larger than overflowing trash bins in national parks, like taking over crumbling water infrastructure systems in major cities like Pittsburgh.
Corporations leap at the opportunity to perform services for positive PR, inspiring positive brand affiliation, or to participate in a public-private partnership. These allow corporations to build relationships with public institutions that pay them for contractual work or eventually sell their public services to the most well-connected private entity, or highest bidder, when debts become too high to reconcile. When the government shuts down, it creates opportunities for corporations to step in. And once they're in, good luck getting them back out.
However, ordinary folks have also been stepping up to volunteer their time to keep things running. These selfless acts should be celebrated and demonstrate what's great in America: people coming together for the common good, working to help others and build community. When services are performed for the public good and not for profit, whether by volunteers during emergencies, or (ideally) by functional, democratic governments, real solutions that tackle some of our greatest problems truly begin to take root. Watch our animation The Story of Solutions to learn more about real solutions and how to change systems so that they work better for us, and not corporations like Nestlé.
Nestlé's Plastic Initiative Called 'Greenwashing' by Greenpeace https://t.co/iARQUzXHQv @Greenpeace… https://t.co/9bk6jNNeNO— EcoWatch (@EcoWatch)1523457310.0
Reposted with permission from our media associate The Story of Stuff.
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Wisdom the mōlī, or Laysan albatross, is the oldest wild bird known to science at the age of at least 70. She is also, as of February 1, a new mother.
<div id="dadb2" class="rm-shortcode" data-rm-shortcode-id="aa2ad8cb566c9b4b6d2df2693669f6f9"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1357796504740761602" data-partner="rebelmouse"><div style="margin:1em 0">🚨Cute baby alert! Wisdom's chick has hatched!!! 🐣😍 Wisdom, a mōlī (Laysan albatross) and world’s oldest known, ban… https://t.co/Nco050ztBA</div> — USFWS Pacific Region (@USFWS Pacific Region)<a href="https://twitter.com/USFWSPacific/statuses/1357796504740761602">1612558888.0</a></blockquote></div>
By Hui Hu
Winter is supposed to be the best season for wind power – the winds are stronger, and since air density increases as the temperature drops, more force is pushing on the blades. But winter also comes with a problem: freezing weather.
Comparing rime ice and glaze ice shows how each changes the texture of the blade. Gao, Liu and Hu, 2021, CC BY-ND
Ice buildup changes air flow around the turbine blade, which can slow it down. The top photos show ice forming after 10 minutes at different temperatures in the Wind Research Tunnel. The lower measurements show airflow separation as ice accumulates. Icing Research Tunnel of Iowa State University, CC BY-ND
While traditional investment in the ocean technology sector has been tentative, growth in Israeli maritime innovations has been exponential in the last few years, and environmental concern has come to the forefront.
theDOCK aims to innovate the Israeli maritime sector. Pexels<p>The UN hopes that new investments in ocean science and technology will help turn the tide for the oceans. As such, this year kicked off the <a href="https://www.oceandecade.org/" target="_blank" rel="noopener noreferrer">United Nations Decade of Ocean Science for Sustainable Development (2021-2030)</a> to galvanize massive support for the blue economy.</p><p>According to the World Bank, the blue economy is the "sustainable use of ocean resources for economic growth, improved livelihoods, and jobs while preserving the health of ocean ecosystem," <a href="https://www.sciencedirect.com/science/article/pii/S0160412019338255#b0245" target="_blank" rel="noopener noreferrer">Science Direct</a> reported. It represents this new sector for investments and innovations that work in tandem with the oceans rather than in exploitation of them.</p><p>As recently as Aug. 2020, <a href="https://www.reutersevents.com/sustainability/esg-investors-slow-make-waves-25tn-ocean-economy" target="_blank" rel="noopener noreferrer">Reuters</a> noted that ESG Investors, those looking to invest in opportunities that have a positive impact in environmental, social and governance (ESG) issues, have been interested in "blue finance" but slow to invest.</p><p>"It is a hugely under-invested economic opportunity that is crucial to the way we have to address living on one planet," Simon Dent, director of blue investments at Mirova Natural Capital, told Reuters.</p><p>Even with slow investment, the blue economy is still expected to expand at twice the rate of the mainstream economy by 2030, Reuters reported. It already contributes $2.5tn a year in economic output, the report noted.</p><p>Current, upward <a href="https://www.ecowatch.com/-innovation-blue-economy-2646147405.html" target="_self">shifts in blue economy investments are being driven by innovation</a>, a trend the UN hopes will continue globally for the benefit of all oceans and people.</p><p>In Israel, this push has successfully translated into investment in and innovation of global ports, shipping, logistics and offshore sectors. The "Startup Nation," as Israel is often called, has seen its maritime tech ecosystem grow "significantly" in recent years and expects that growth to "accelerate dramatically," <a href="https://itrade.gov.il/belgium-english/how-israel-is-becoming-a-port-of-call-for-maritime-innovation/" target="_blank" rel="noopener noreferrer">iTrade</a> reported.</p><p>Driving this wave of momentum has been rising Israeli venture capital hub <a href="https://www.thedockinnovation.com/" target="_blank" rel="noopener noreferrer">theDOCK</a>. Founded by Israeli Navy veterans in 2017, theDOCK works with early-stage companies in the maritime space to bring their solutions to market. The hub's pioneering efforts ignited Israel's maritime technology sector, and now, with their new fund, theDOCK is motivating these high-tech solutions to also address ESG criteria.</p><p>"While ESG has always been on theDOCK's agenda, this theme has become even more of a priority," Nir Gartzman, theDOCK's managing partner, told EcoWatch. "80 percent of the startups in our portfolio (for theDOCK's Navigator II fund) will have a primary or secondary contribution to environmental, social and governance (ESG) criteria."</p><p>In a company presentation, theDOCK called contribution to the ESG agenda a "hot discussion topic" for traditional players in the space and their boards, many of whom are looking to adopt new technologies with a positive impact on the planet. The focus is on reducing carbon emissions and protecting the environment, the presentation outlines. As such, theDOCK also explicitly screens candidate investments by ESG criteria as well.</p><p>Within the maritime space, environmental innovations could include measures like increased fuel and energy efficiency, better monitoring of potential pollution sources, improved waste and air emissions management and processing of marine debris/trash into reusable materials, theDOCK's presentation noted.</p>
theDOCK team includes (left to right) Michal Hendel-Sufa, Head of Alliances, Noa Schuman, CMO, Nir Gartzman, Co-Founder & Managing Partner, and Hannan Carmeli, Co-Founder & Managing Partner. Dudu Koren<p>theDOCK's own portfolio includes companies like Orca AI, which uses an intelligent collision avoidance system to reduce the probability of oil or fuel spills, AiDock, which eliminates the use of paper by automating the customs clearance process, and DockTech, which uses depth "crowdsourcing" data to map riverbeds in real-time and optimize cargo loading, thereby reducing trips and fuel usage while also avoiding groundings.</p><p>"Oceans are a big opportunity primarily because they are just that – big!" theDOCK's Chief Marketing Officer Noa Schuman summarized. "As such, the magnitude of their criticality to the global ecosystem, the magnitude of pollution risk and the steps needed to overcome those challenges – are all huge."</p><p>There is hope that this wave of interest and investment in environmentally-positive maritime technologies will accelerate the blue economy and ESG investing even further, in Israel and beyond.</p>
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