Quantcast
Environmental News for a Healthier Planet and Life

Nearly 1,000 Sustainable Corporations Encourage You to ‘B the Change’

Business

The 900-plus Certified B Corporations already embrace social and environmental responsibility on a daily basis, so this week they decided to encourage the rest of the world to do so.

The companies and Wayne, PA-based nonprofit B Lab launched the "B the Change" campaign this week to celebrate and reward those who use business for good, but also raise additional awareness. For the next year, the campaign will be supported by full-page advertisements in publications like Mother Earth News, inviting people to "Take a Deeper Look into the Products You Buy."

Instead of encouraging watchdogs, the deeper look B-Lab suggests is meant to applaud those with sustainable practices. Examples include California-based Indigenous, a Fair Trade fashion designer that uses 100-percent organic materials, and The Honest Co., a seller of eco-friendly baby diapers, wipes, bath and body care products co-founded by Golden Globe-nominated actress Jessica Alba.

The "B the Change" profile of Indigenous Designs. Graphic credit: B Lab

 

The "B the Change" profile of The Honest Co. Graphic credit: B Lab

The advertisements are expected to reach about 5 million people.

“It’s inspiring to see nearly 1,000 companies speaking out with one, unified voice, all in an effort to celebrate and reward people using business as a force for good,” B Lab Co-Founder Jay Coen Gilbert said in a statement

Sixteen B Corps, including BlueAvocado and Pacific Northwest Kale Chips, have created special edition products in "B the Change"-enhanced packaging. The food, jewelry, t-shirts, notebooks, personal care items and home furnishings will be sold online and at large retailers like Whole Foods, Target and Barnes & Noble.

“Through the leadership of these sixteen companies, more people will learn about a better way to do business,” Coen Gilbert said, “and be invited to join a global movement to redefine success in business.”

EcoWatch joined the growing number of B Corps in 2013. “B the Change" is the first joint communications effort by the entire B Corp community, which also includes companies like Ben & Jerry’s, Patagonia, Etsy and Method.

Click here to join the movement.

Visit EcoWatch’s SUSTAINABLE BUSINESS page for more related news on this topic.

EcoWatch Daily Newsletter

A view of a washed out road near Utuado, Puerto Rico, after a Coast Guard Air Station Borinquen MH-65 Dolphin helicopter crew dropped relief supplies to residents Tuesday, Oct. 3, 2017. The locals were stranded after Hurricane Maria by washed out roads and mudslides. U.S. Coast Guard photo by Petty Officer 3rd Class Eric D. Woodall / CC BY-NC-ND 2.0

By Coral Natalie Negrón Almodóvar

The Earth began to shake as Tamar Hernández drove to visit her mother in Yauco, Puerto Rico, on Dec. 28, 2019. She did not feel that first tremor — she felt only the ensuing aftershocks — but she worried because her mother had an ankle injury and could not walk. Then Hernández thought, "What if something worse is coming our way?"

Read More
Flooded battery park tunnel is seen after Hurricane Sandy in 2012. CC BY 2.0

President Trump has long touted the efficacy of walls, funneling billions of Defense Department dollars to build a wall on the southern border. However, when the U.S. Army Corps of Engineers (USACE) released a study that included plans for a sea wall to protect New Yorkers from sea-level rise and catastrophic storms like Hurricane Sandy, Trump mocked it as ineffective and unsightly.

Read More
Sponsored
A general view of fire damaged country in the The Greater Blue Mountains World Heritage Area near the town of Blackheath on Feb. 21, 2020 in Blackheath, Australia. Brook Mitchell / Getty Images

In a post-mortem of the Australian bushfires, which raged for five months, scientists have concluded that their intensity and duration far surpassed what climate models had predicted, according to a study published yesterday in Nature Climate Change.

Read More
Sea level rise causes water to spill over from the Lafayette River onto Llewellyn Ave in Norfolk, Virginia just after high tide on Aug. 5, 2017. This road floods often, even when there is no rain. Skyler Ballard / Chesapeake Bay Program

By Tim Radford

The Texan city of Houston is about to grow in unexpected ways, thanks to the rising tides. So will Dallas. Real estate agents in Atlanta, Georgia; Denver, Colorado; and Las Vegas, Nevada could expect to do roaring business.

Read More
Malala Yousafzai (left) and Greta Thunberg (right) met in Oxford University Tuesday. Wikimedia Commons / CC BY 2.0

What happens when a famous school striker meets a renowned campaigner for education rights?

Read More