Nearly 1,000 Sustainable Corporations Encourage You to ‘B the Change’
The 900-plus Certified B Corporations already embrace social and environmental responsibility on a daily basis, so this week they decided to encourage the rest of the world to do so.
The companies and Wayne, PA-based nonprofit B Lab launched the "B the Change" campaign this week to celebrate and reward those who use business for good, but also raise additional awareness. For the next year, the campaign will be supported by full-page advertisements in publications like Mother Earth News, inviting people to "Take a Deeper Look into the Products You Buy."
Instead of encouraging watchdogs, the deeper look B-Lab suggests is meant to applaud those with sustainable practices. Examples include California-based Indigenous, a Fair Trade fashion designer that uses 100-percent organic materials, and The Honest Co., a seller of eco-friendly baby diapers, wipes, bath and body care products co-founded by Golden Globe-nominated actress Jessica Alba.
The advertisements are expected to reach about 5 million people.
“It’s inspiring to see nearly 1,000 companies speaking out with one, unified voice, all in an effort to celebrate and reward people using business as a force for good,” B Lab Co-Founder Jay Coen Gilbert said in a statement.
Sixteen B Corps, including BlueAvocado and Pacific Northwest Kale Chips, have created special edition products in "B the Change"-enhanced packaging. The food, jewelry, t-shirts, notebooks, personal care items and home furnishings will be sold online and at large retailers like Whole Foods, Target and Barnes & Noble.
“Through the leadership of these sixteen companies, more people will learn about a better way to do business,” Coen Gilbert said, “and be invited to join a global movement to redefine success in business.”
EcoWatch joined the growing number of B Corps in 2013. “B the Change" is the first joint communications effort by the entire B Corp community, which also includes companies like Ben & Jerry’s, Patagonia, Etsy and Method.
Click here to join the movement.
The ghoulishly named ogre-faced spider can "hear" with its legs and use that ability to catch insects flying behind it, the study published in Current Biology Thursday concluded.
"Spiders are sensitive to airborne sound," Cornell professor emeritus Dr. Charles Walcott, who was not involved with the study, told the Cornell Chronicle. "That's the big message really."
The net-casting, ogre-faced spider (Deinopis spinosa) has a unique hunting strategy, as study coauthor Cornell University postdoctoral researcher Jay Stafstrom explained in a video.
They hunt only at night using a special kind of web: an A-shaped frame made from non-sticky silk that supports a fuzzy rectangle that they hold with their front forelegs and use to trap prey.
They do this in two ways. In a maneuver called a "forward strike," they pounce down on prey moving beneath them on the ground. This is enabled by their large eyes — the biggest of any spider. These eyes give them 2,000 times the night vision that we have, Science explained.
But the spiders can also perform a move called the "backward strike," Stafstrom explained, in which they reach their legs behind them and catch insects flying through the air.
"So here comes a flying bug and somehow the spider gets information on the sound direction and its distance. The spiders time the 200-millisecond leap if the fly is within its capture zone – much like an over-the-shoulder catch. The spider gets its prey. They're accurate," coauthor Ronald Hoy, the D & D Joslovitz Merksamer Professor in the Department of Neurobiology and Behavior in the College of Arts and Sciences, told the Cornell Chronicle.
What the researchers wanted to understand was how the spiders could tell what was moving behind them when they have no ears.
It isn't a question of peripheral vision. In a 2016 study, the same team blindfolded the spiders and sent them out to hunt, Science explained. This prevented the spiders from making their forward strikes, but they were still able to catch prey using the backwards strike. The researchers thought the spiders were "hearing" their prey with the sensors on the tips of their legs. All spiders have these sensors, but scientists had previously thought they were only able to detect vibrations through surfaces, not sounds in the air.
To test how well the ogre-faced spiders could actually hear, the researchers conducted a two-part experiment.
First, they inserted electrodes into removed spider legs and into the brains of intact spiders. They put the spiders and the legs into a vibration-proof booth and played sounds from two meters (approximately 6.5 feet) away. The spiders and the legs responded to sounds from 100 hertz to 10,000 hertz.
Next, they played the five sounds that had triggered the biggest response to 25 spiders in the wild and 51 spiders in the lab. More than half the spiders did the "backward strike" move when they heard sounds that have a lower frequency similar to insect wing beats. When the higher frequency sounds were played, the spiders did not move. This suggests the higher frequencies may mimic the sounds of predators like birds.
University of Cincinnati spider behavioral ecologist George Uetz told Science that the results were a "surprise" that indicated science has much to learn about spiders as a whole. Because all spiders have these receptors on their legs, it is possible that all spiders can hear. This theory was first put forward by Walcott 60 years ago, but was dismissed at the time, according to the Cornell Chronicle. But studies of other spiders have turned up further evidence since. A 2016 study found that a kind of jumping spider can pick up sonic vibrations in the air.
"We don't know diddly about spiders," Uetz told Science. "They are much more complex than people ever thought they were."
Learning more provides scientists with an opportunity to study their sensory abilities in order to improve technology like bio-sensors, directional microphones and visual processing algorithms, Stafstrom told CNN.
"The point is any understudied, underappreciated group has fascinating lives, even a yucky spider, and we can learn something from it," he told CNN.
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In 'Road Map for a More Sustainable Future,' NY Regulator Tells Banks to Consider Climate Risks in Planning
By Brett Wilkins
Regulators in New York state announced Thursday that banks and other financial services companies are expected to plan and prepare for risks posed by the climate crisis.
There are many different CBD oil brands in today's market. But, figuring out which brand is the best and which brand has the strongest oil might feel challenging and confusing. Our simple guide to the strongest CBD oils will point you in the right direction.
A NASA spacecraft has successfully collected a sample from the Bennu asteroid more than 200 million miles away from Earth. The samples were safely stored and will be preserved for scientists to study after the spacecraft drops them over the Utah desert in 2023, according to the Associated Press (AP).
Exxon Mobil will lay off an estimated 14,000 workers, about 15% of its global workforce, including 1,900 workers in the U.S., the company announced Thursday.
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