Quantcast
Environmental News for a Healthier Planet and Life

Help Support EcoWatch

NBA Athletes Launch Campaign Against Ivory and Rhino Horn Poaching

NBA Cares, the National Basketball Association’s (NBA) global social responsibility program, and WildAid are launching “No Hype,” a new message to reduce demand for ivory and rhino horn.

The message includes six NBA players: Pau Gasol of the Los Angeles Lakers, Tyson Chandler of the New York Knicks, Al Horford of the Atlanta Hawks, Serge Ibaka and Thabo Sefolosha of the Oklahoma City Thunder, and Joakim Noah of the Chicago Bulls. Throughout the service message the players hold iconic images of elephants and rhinos from photographer Nick Brandt.

“No Hype” is part of WildAid’s “when the buying stops, the killing can too” campaign led by former NBA star Yao Ming, Jackie Chan, The Duke of Cambridge, David Beckham and other international icons—attributed with drastically reducing shark fin soup consumption in China.

“I don’t think that people realize the harm and the damage that is done to these great animals," said Horford in a behind-the-scenes interview. “We need to put an end to this. The only way to do it is by getting people to stop buying these products.” 

The launch of “No Hype” coincides with worsening news from Africa. An estimated 30,000 elephants are killed annually. There is also a staggering growth in the number of poached rhinos, currently outpacing all previous records with over 1,000 killed last year alone in South Africa compared to 668 in 2012 and 13 in 2007.

“You kill those animals and it’s like killing the world,” said Ibaka, a Congonese citizen, who regularly returns home to Africa.

"I saw carcasses of female elephants whose tusks were hacked out of their faces and left the orphaned babies traumatized," said Brandt co-founder of Big Life Foundation. “Please don't buy ivory and rhino horn, and boycott any retailer that sells it."

The message will air during TNT’s doubleheader tonight beginning at 7 p.m. EST when the Houston Rockets take on the Chicago Bulls and again when the Los Angeles Lakers play the Oklahoma City Thunder at 9:30 p.m. EST.

“The demand for endangered wildlife products is not just an issue in Asia,” said Peter Knights, WildAid executive director. “In the U.S., the second largest ivory market, Hawaii and New York legislatures are considering banning sales of products made from elephant tusk. We need to make ivory socially unacceptable rather than making it more legitimate, because when the buying stops, the killing can too.”

Below is a special behind-the-scenes look at the new NBA Cares public service announcement:

Visit EcoWatch’s BIODIVERSITY page for more related news on this topic.

EcoWatch Daily Newsletter

The Anderson Community Group. Left to right, Caroline Laur, Anita Foust, the Rev. Bryon Shoffner, and Bill Compton, came together to fight for environmental justice in their community. Anderson Community Group

By Isabella Garcia

On Thanksgiving Day 2019, right after Caroline Laur had finished giving thanks for her home, a neighbor at church told her that a company had submitted permit requests to build an asphalt plant in their community. The plans indicated the plant would be 250 feet from Laur's backdoor.

Read More Show Less
Berber woman cooks traditional flatbread using an earthen oven in her mud-walled village home located near the historic village of Ait Benhaddou in Morocco, Africa on Jan. 4, 2016. Creative Touch Imaging Ltd. /NurPhoto / Getty Images

By Danielle Nierenberg and Jason Flatt

The world's Indigenous Peoples face severe and disproportionate rates of food insecurity. While Indigenous Peoples comprise 5 percent of the world's population, they account for 15 percent of the world's poor, according to the World Health Organization.

Read More Show Less
Danny Choo / CC BY-SA 2.0

By Olivia Sullivan

One of the many unfortunate outcomes of the coronavirus pandemic has been the quick and obvious increase in single-use plastic products. After COVID-19 arrived in the United States, many grocery stores prohibited customers from using reusable bags, coffee shops banned reusable mugs, and takeout food with plastic forks and knives became the new normal.

Read More Show Less
A mostly empty 110 freeway toward downtown Los Angeles, California on April 28, 2020. Robert Gauthier / Los Angeles Times via Getty Images

The shelter in place orders that brought clean skies to some of the world's most polluted cities and saw greenhouse gas emissions plummet were just a temporary relief that provided an illusory benefit to the long-term consequences of the climate crisis. According to new research, the COVID-19 lockdowns will have a "neglible" impact on global warming, as Newshub in New Zealand reported.

Read More Show Less
Centrosaurus apertus was a plant-eating, single-horned dinosaur that lived 76 to 77 million years ago. Sergey Krasovskiy / Stocktrek Images / Getty Images

Scientists have discovered and diagnosed the first instance of malignant cancer in a dinosaur, and they did so by using modern medical techniques. They published their results earlier this week in The Lancet Oncology.

Read More Show Less
Parks keep people happy in times of global crisis, economic shutdown and public anger. NPS

By Joe Roman and Taylor Ricketts

The COVID-19 pandemic in the United States is the deepest and longest period of malaise in a dozen years. Our colleagues at the University of Vermont have concluded this by analyzing posts on Twitter. The Vermont Complex Systems Center studies 50 million tweets a day, scoring the "happiness" of people's words to monitor the national mood. That mood today is at its lowest point since 2008 when they started this project.

Read More Show Less

Trending

The ubiquity of guns and bullets poses environmental risks. Contaminants in bullets include lead, copper, zinc, antimony and mercury. gorancakmazovic / iStock / Getty Images Plus

New York State Attorney General Letitia James announced Thursday that she will attempt to dismantle the National Rifle Association (NRA), arguing that years of corruption and mismanagement warrant the dissolution of the activist organization, as CNN reported.

Read More Show Less