The best of EcoWatch, right in your inbox. Sign up for our email newsletter!
NextGen Climate released a new video today starring Oscar-winning actress Natalie Portman that urges millennials to exercise their vote on behalf of candidates who have concrete plans to address the climate crisis and transition our country to a clean energy economy. Watch here:
The video is backed by a six-figure ad buy and will run in battleground states to engage with millennials and encourage them to turn out and vote on Election Day.
"We already have the tools to stop climate change—not tomorrow, not in 10 years, right now. We can power our country with 100 percent clean energy, creating millions of new jobs, keeping carbon pollution out of our climate," said Portman in the new ad. "It all starts with your vote … I'll see you at the polls on November 8th."
With this new digital video, NextGen Climate is engaging millennials on and off campus to get them to turnout on Election Day. NextGen Climate's #WHYWEVOTE campaign is a series of targeted digital ads to engage millennials—a demographic that has historically been difficult for campaigns to reach—by meeting them where they are: online and on their phones. This campaign complements NextGen Climate's data-driven field program on more than 300 campuses across 13 battleground states.
"The Millennial Generation is a great generation—one that's very passionate about issues that impact their lives, like climate change—and it's critical that millennials make their voices heard at the ballot box this November," said NextGen Climate President Tom Steyer.
"Elections are about choices and this year we have the choice to elect candidates to the White House and Senate who will enact policies to fight climate change and transition to clean energy or we could elect candidates who would take our country backwards and put our health, safety and economy at risk"
NextGen Climate is running the largest campus initiative in the country. On 300 campuses in 13 battleground states, NextGen Climate is registering millennials to vote, educating them about where the candidates stand on key issues and getting them to the polls on Nov. 8 for climate champions.
EcoWatch Daily Newsletter
By Brian Barth
Late fall, after the last crops have been harvested, is a time to rest and reflect on the successes and challenges of the gardening year. But for those whose need to putter around in the garden doesn't end when cold weather comes, there's surely a few lingering chores. Get them done now and you'll be ahead of the game in spring.
By Bailey Hopp
If you had to choose a diamond for your engagement ring from below or above the ground, which would you pick … and why would you pick it? This is the main question consumers are facing when picking out their diamond engagement ring today. With a dramatic increase in demand for conflict-free lab-grown diamonds, the diamond industry is shifting right before our eyes.
(R) The measles virus pictured under a microscope. PHIL / CDC
The Pacific Island nation of Samoa declared a state of emergency this week, closed all of its schools and limited the number of public gatherings allowed after a measles outbreak has swept across the country of just 200,000 people, according to Reuters.
By Alison Cagle
Rising above the Arizona desert, the Santa Rita Mountains cradle 10,000 years of Indigenous history. The Tohono O'odham Nation, Pascua Yaqui Tribe, and Hopi Tribe, among numerous other tribes, have worshipped, foraged, hunted and laid their ancestors to rest in the mountains for generations.
Native Americans are disproportionately without access to clean water, according to a new report, "Closing the Water Access Gap in the United States: A National Action Plan," to be released this afternoon, which shows that more than two million Americans do not have access to access to running water, indoor plumbing or wastewater services.
By Nanticha Ocharoenchai
In the Czech Republic, horses have become the knights in shining armor. A study published in the Journal for Nature Conservation suggests that returning feral horses to grasslands in Podyjí National Park could help boost the numbers of several threatened butterfly species.