Quantcast

Monsanto Ad Banned in South Africa Due to Deceptive GMO Messaging

Food

On March 20, the Advertising Standards Authority (ASA) of South Africa ordered Monsanto to immediately withdraw an unsubstantiated radio ad that touted the benefits of crops containing genetically modified organisms (GMOs), according to AllAfrica

Protests have sprung up across South Africa that question the safety of GMO foods. Photo credit: March Against Monsanto South Africa Facebook Page

The African Centre for Biosafety lodged a complaint with the ASA following an advertisement on Radio 702 that claimed genetically engineered crops “enable [Monsanto] to produce more food sustainably whilst using fewer resources; provide a healthier environment by saving on pesticides; decrease greenhouse gas emissions and increase crop yields substantially.”

The ASA gave Monsanto an opportunity to substantiate its claims, but all the oversight organization received were links to documents on the agriculture giant's website. Since Monsanto didn't provide independent and credible data—which is required by South African law—the order was given to pull the ad from airing in the country's heavily populated Guateng Province where Johannesburg is located. 

“We are elated with this decision," said Mariam Mayet, executive director of the African Centre for Biosafety. "Monsanto has already been warned by the ASA as far back as 2007, that it needs to substantiate its claims from an independent and credible expert ... regarding its claims of the so-called benefits of [GMO] crops. However, it appears Monsanto does not have much regard for South African law as it is hell bent on disseminating false information to the South African public."

The ASA also told Monsanto to "ensure that it holds proper substantiation for its advertising claims” or risk attracting further sanctions.

Last week's news from the ASA follows a pair of other high-profile international Monsanto bans in France and Sri Lanka

Earlier this month, France’s agriculture ministry temporarily banned the sale, use and cultivation of Monsanto’s MON 810 genetically engineered (GE) corn—the only variety that has been authorized in the European Union (EU).

Then, in an abrupt and surprising turn, Sri Lanka ordered a ban on glyphosate, the active ingredient in Monsanto’s top-selling herbicide Roundup, due to concerns the chemical may be linked to a mysterious kidney disease that has killed scores of agricultural workers.

Visit EcoWatch’s GMO page for more related news on this topic.

EcoWatch Daily Newsletter

Smog over Los Angeles. Westend61 / Getty Images

After four decades of improving air quality, the U.S. has started to take a step backwards, as the number of polluted days has ticked upwards over the last two years, the Associated Press reported.

Read More Show Less
Photobos / iStock / Getty Images

Governors in Vermont and Maine signed bills on Monday that will ban plastic bags in their states next year, The Hill reported.

The Maine ban will go into effect next Earth Day, April 22, 2020. The Vermont ban, which extends beyond plastic bags and is the most comprehensive plastics ban so far, will go into effect in July 2020. The wait time is designed to give businesses time to adjust to the ban.

Read More Show Less
Sponsored
picture-alliance / AP Images / D. Goldman

By Daniel Moattar

Eastern Kentucky's hills are interrupted by jarring flats of bare rock: the aftermath of mountaintop removal mining, which uses explosives to destroy and harvest coal-rich peaks.

Read More Show Less
Members of Fossil Free Tompkins march at a parade in Ithaca. Fossil Free Tompkins

By Molly Taft

Lisa Marshall isn't your typical activist. For one thing, she's not into crowds. "I don't really like rallies," Marshall, a mom of three from upstate New York, said. "They're a little stressful — not my favorite thing."

Read More Show Less
An oil drilling site in a residential area of Los Angeles, California on July 16, 2014. Faces of Fracking / Flickr

By Jake Johnson

A comprehensive analysis of nearly 1,500 scientific studies, government reports, and media stories on the consequences of fracking released Wednesday found that the evidence overwhelmingly shows the drilling method poses a profound threat to public health and the climate.

Read More Show Less
Sponsored
sonsam / iStock / Getty Images

By Grace Francese

A new Environmental Working Group (EWG) study published in Environmental Research found that nitrate, one of the most common contaminants of drinking water, may cause up to 12,594 cases of cancer per year, but that's not its only danger: It can pose unique health risks to children.

Read More Show Less
Melt water from Everest's Khumbu glacier. Ed Giles / Getty Images

The glaciers of the Himalayas are melting twice as fast as they were in the year 2000, a study published Wednesday in Science Advances found.

Read More Show Less
EPA Administrator Andrew Wheeler signs his replacement for the Clean Power Plan. Win McNamee / Getty Images

Former coal lobbyist and Trump-appointed U.S. Environmental Protection Agency (EPA) Administrator Andrew Wheeler signed a rule Wednesday that officially replaces the Obama-era Clean Power Plan with a new regulation that Wheeler said could lead to the opening of more coal plants, the Associated Press reported.

Read More Show Less