Quantcast

#MetsUnite to Spread Climate Change Awareness as Heat Wave Season Begins

Climate
West Palm Beach broadcast meteorologist Jeff Berardelli with the graphic used in Thursday's #MetsUnite campaign. Jeff Berardelli

If you tune in to a TV weather report on today's Northern hemisphere summer solstice, you might notice the meteorologist wearing a unique striped tie or necklace that begins in blue and changes to red.

This isn't just a fun summer style. The design is actually University of Reading climate scientist Ed Hawkin's "Warming Stripes" visualization, which represents the change in annual global temperatures from 1850 to 2017. Nearly 100 TV meteorologists are displaying it in some way on Thursday as part of Meteorologists United on Climate Change or #MetsUnite, Weather Underground reported.


#MetsUnite was launched by Jeff Berardelli, a meteorologist with CBS12 (WPEC) in West Palm Beach, Florida.

"The message is simple: humans have become a force of nature. Our influence on the climate matches or exceeds the impact of natural variations. It's real. It's us. It's serious. And while the public opinion ship has veered in a favorable direction, we need an abrupt pivot, right now, to avoid the worst impacts of the iceberg called climate change," he told Weather Underground.

Berardelli was especially inspired by the communication potential of the Warming Stripes design.

"I saw Ed Hawkins Warming Stripes pattern and the simplicity resonated with me. It is our job as meteorologists and station scientists to explain weather and climate in simple, memorable terms," Berardelli told former American Meteorological Society president Dr. Marshall Shepherd for a Forbes opinion piece.

As Shepherd pointed out, TV meteorologists are the only scientists the average citizen encounters daily. But many have been hesitant to discuss climate change with viewers, partly because meteorology and climatology are different fields, so weather forecasters don't always feel comfortable presenting on a topic they might have only taken a single course on to earn their bachelor's degree. Further, a few are climate skeptics, and others are afraid of alienating conservative viewers or have been told by managers to avoid the topic out of fear it might lower ratings, Shepherd wrote.

"Traditionally meteorologists have shied away from climate change communication," Berardelli agreed in an email to Weather Underground. "Some don't want to turn away unreceptive viewers, while others may feel that they don't have a firm enough grasp on all the particulars. But the time has come for meteorologists to step up to the plate. This is our day job, and our reach as a group is vast. If we do not take the helm, who will do it?"

To help out his colleagues, Beradelli made several "Warming Stripes" products available from Zazzle.

Climate Central, a climate education non-profit that already runs a Climate Matters program to train meteorologists in addressing climate issues, has co-sponsored #MetsUnite.

Climate Matters manager Bernadette Woods Placky told Weather Underground that the summer solstice timing for #MetsUnite was an important part of the messaging.

"This is our season of extreme heat. We really want our local communities to know what's going on. There's so much confusion about climate change. These are TV mets delivering the science to really inform our communities," Placky said.

Meteorologists are using the #MetsUnite tag on Twitter to show off their summer gear, and climate science expertise. Log on to see if your local TV weather person has joined in!

EcoWatch Daily Newsletter


mevans / E+ / Getty Images

The federal agency that manages the Great Barrier Reef issued an unprecedented statement that broke ranks with Australia's conservative government and called for urgent action to reduce greenhouse gas emissions, according to the Guardian.

Read More Show Less

A powerful earthquake struck near Athens, Greece and shook the capital city for 15 seconds on Friday, causing people to run into the streets to escape the threat of falling buildings, NBC News reported.

Read More Show Less
Sponsored
Golde Wallingford submitted this photo of "Pure Joy" to EcoWatch's first photo contest. Golde Wallingford

EcoWatch is pleased to announce our third photo contest!

Read More Show Less
U.S. government scientists concluded in a new report that last month was the hottest June on record. Angelo Juan Ramos / Flickr

By Jessica Corbett

As meteorologists warned Thursday that temperatures above 100°F are expected to impact two-thirds of the country this weekend, U.S. government scientists revealed that last month was the hottest June ever recorded — bolstering calls for radical global action on the climate emergency.

Read More Show Less
Rod Waddington / CC BY-SA 2.0

By John R. Platt

For years now conservationists have warned that many of Madagascar's iconic lemur species face the risk of extinction due to rampant deforestation, the illegal pet trade and the emerging market for the primates' meat.

Yes, people eat lemurs, and the reasons they do aren't exactly what we might expect.

Read More Show Less
Sponsored
Pixnio

By Rachael Link, MS, RD

Many types of flour are commonly available on the shelves of your local supermarket.

Read More Show Less
A visitor views a digital representation of the human genome at the American Museum of Natural History in New York City. Mario Tama / Getty Images

Genetics are significantly more responsible for driving autism spectrum disorders than maternal factors or environmental factors such as vaccines and chemicals, according to a massive new study involving more than 2 million people from five different countries.

Read More Show Less
Pixabay

By Emilie Karrick Surrusco

Across the globe, extreme weather is becoming the new normal.

Read More Show Less