Quantcast

Meet the 'Merchants of Doubt': Spin Doctors Obscuring the Truth on Climate Change

Climate

Director Robert Kenner's 2008 documentary Food Inc. inspired dramatic growth in local food movements across the country with its expose of industrial-scale food production. His new documentary Merchants of Doubt takes on another threat to the health and well-being of the U.S. and the world: the glib and seasoned marketers who sell the idea that climate change is a hoax. The film made the rounds of festivals last year. Today it opens in theaters in Los Angeles and New York City with opening across the country throughout March and April.

Based on the 2010 book of the same name by Naomi Oreskes and Erik Conway, the film explores how some of the same players who sold the idea for years that tobacco is not harmful are now doing the same for issues such as climate change and the safety and effectiveness of flame retardants and pharmaceuticals.

It introduces viewers to both the scientists who have established that climate change is real and manmade, and the deniers who insist otherwise. It features true unbelievers such as Marc Morano who runs the climate denial website ClimateDepot, who is interviewed at length and talks with gusto about how he attacks and demonizes scientists with solid climate credentials; Tim Phillips, president of the Koch brothers-funded conservative political action group Americans for Prosperity; and James Taylor, a senior fellow at the Heartland Institute, one of the most prominent right-wing think tanks devoted to "free-market environmentalism."

It also introduces such noted scientists as James Hansen, who retired after 46 years with NASA to take a more active role in fighting climate change, and atmospheric scientist Katherine Hayhoe of the Climate Science Center at Texas Tech University, who has been a voice for addressing climate change in the evangelical Christian community. But the scientists with the strongest backgrounds and credentials on climate science are often no match for slick PR types.

Former NASA scientist James Hansen is known for his climatology research and his testimony to Congress on the importance of addressing climate change. Photo credit: Merchants of Doubt

"Communication is about sales," says the smooth and engaging Morano, describing his tactics. "Keep it simple. People will fill in the blank with their own—I hate to say bias, but with their own perspective in many cases. You go up against a scientist. Most of them are very hard to understand and very borrrrrrring."

Merchants of Doubt shows how these deniers skillfully exploit a lazy, compliant media—not just Fox News but also outlets like the New York Times—to present themselves as "the other side," equally in credibility to credentialed scientists.

"I'm not a scientist, but I do play one on TV occasionally," says Morano flippantly. "Hell, more than occasionally."

Among the PR masters Kenner tried and failed to interview is the notorious Rick Berman who has previously been involved in campaigns to convince the public that tobacco and junk food aren't unhealthy and more recently spearheaded a campaign on behalf of fossil fuel interests to discredit environmentalists by trying to dig up personal dirt on them.

PR spokesmen like Marc Morano are frequently used by media outlets to provide "balance" to the work of scientists. Photo credit" Merchants of Doubt

"It's not the science that's affecting us," says former South Carolina Congressman Bob Inglis, a Republican who lost his reelection bid in 2010 in large part because he said he believed climate change was real and human-caused. "I mean, the science is pretty clear. It's something else that's causing this rejection. The reason we need the science to be wrong is that otherwise we see that we need to change. That's really a hard pill to swallow."

It's a point made in the film by book author Oreskes.

"There's a bit of a mystery," she says. "What do these things [tobacco, flame retardants, climate change] all have in common? All of these issues are issues that involve the need for government action. That's where it came from because that's when I began to realize none of this was about the science. All of this is a political debate about the role of government."

YOU MIGHT ALSO LIKE

Secret Tape Exposes Fracking Industry Playing Dirty

World's Biggest PR Firm Quits American Oil Lobby

Big Coal Buys Facebook 'Likes' in Lame PR Stunt

EcoWatch Daily Newsletter

Pick one of these nine activism styles, and you can start making change. YES! Illustrations by Delphine Lee

By Cathy Brown

Most of us have heard about UN researchers warning that we need to make dramatic changes in the next 12 years to limit our risk of extreme heat, drought, floods and poverty caused by climate change. Report after report about a bleak climate future can leave people in despair.

Read More Show Less
Jamie Grill Photography / Getty Images

Losing weight, improving heart health and decreasing your chances for metabolic diseases like diabetes may be as simple as cutting back on a handful of Oreos or saying no to a side of fries, according to a new study published in the journal The Lancet Diabetes & Endocrinology.

Read More Show Less
Sponsored
Golde Wallingford submitted this photo of "Pure Joy" to EcoWatch's first photo contest. Golde Wallingford

EcoWatch is pleased to announce our third photo contest!

Read More Show Less
A boy gives an impromptu speech about him not wanting to die in the next 10 years during the protest on July 15. The Scottish wing of the Extinction Rebellion environmental group of Scotland locked down Glasgow's Trongate for 12 hours in protest of climate change. Stewart Kirby / SOPA Images / LightRocket / Getty Images

It's important to remember that one person can make a difference. From teenagers to world-renowned scientists, individuals are inspiring positive shifts around the world. Maybe you won't become a hard-core activist, but this list of people below can inspire simple ways to kickstart better habits. Here are seven people advocating for a better planet.

Read More Show Less
A group of wind turbines in a field in Banffshire, Northeast Scotland. Universal Images Group / Getty Images

Scotland produced enough power from wind turbines in the first half of 2019, that it could power Scotland twice over. Put another way, it's enough energy to power all of Scotland and most of Northern England, according to the BBC — an impressive step for the United Kingdom, which pledged to be carbon neutral in 30 years.

Read More Show Less
Sponsored
Beekeeper Jeff Anderson works with members of his family in this photo from 2014. He once employed all of his adult children but can no longer afford to do so. CHRIS JORDAN-BLOCH / EARTHJUSTICE

By Jessica A. Knoblauch

It's been a particularly terrible summer for bees. Recently, the U.S. Environmental Protection Agency (EPA) announced it is allowing the bee-killing pesticide sulfoxaflor back on the market. And just a few weeks prior, the USDA announced it is suspending data collection for its annual honeybee survey, which tracks honeybee populations across the U.S., providing critical information to farmers and scientists.

Read More Show Less

tommaso79 / iStock / Getty Images Plus

By Rachel Licker

As a new mom, I've had to think about heat safety in many new ways since pregnant women and young children are among the most vulnerable to extreme heat.

Read More Show Less
Pexels

By Kris Gunnars, BSc

It's easy to get confused about which foods are healthy and which aren't.

Read More Show Less