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The activism of two British schoolgirls seems to have finally paid off.
More than one year ago, sisters Ella and Caitlin McEwan started a petition calling on McDonald's and Burger King to stop giving out plastic toys with children's meals. McDonald's UK originally responded with an automated email, but on Tuesday, the company pledged to stop putting hard plastic toys in its Happy Meals, The Independent reported.
"This represents the biggest reduction in plastic by McDonald's UK and Ireland to date and is the next step in its mission to reduce its environmental impact across all areas of the business," McDonald's said in a statement reported by AFP, as published in The Jakarta Post.
From new toy packaging to removing non-sustainable plastic, we’re always working hard to make our Happy Meals even… https://t.co/VbYxO2fhpz— McDonald's UK (@McDonald's UK)1584454352.0
Starting in 2021, the company will replace all plastic toys in the UK and Ireland with either a soft toy, a paper toy or a book. This will cut the chain's plastic use by 3,000 metric tons (approximately 3,307 U.S. tons), it estimated.
Before 2021, the company also announced various steps to ease the transition, according to The Independent.
- Starting this month, the company will test paper packaging for Happy Meals.
- Beginning in August, the paper will also wrap books in Happy Meals.
- In two months, children can choose between a toy or a book in a meal.
- At the same time, the company will organize a "toy amnesty" in which children can recycle old toys in designated bins, where they will be used to make play equipment for the Ronald McDonald House Charities.
Environmental campaigners applauded the announcement, but said the company could do more.
"Well done to McDonald's for taking action and considering the impact their products will have on those who will inherit the earth," A Plastic Planet co-founder Sian Sutherland told iNews. "Now is the time for them to push on. Eliminate plastic from their restaurants and lead the fast-food industry forward in tackling the crisis."
Ella and Caitlin, now aged 10 and 8, launched the petition after learning about plastic pollution in school.
"The girls have had lots of lessons about protecting the environment and they were quite worried about it," Rachael, their mother, told The Daily Mail in Nov. 2018. "Ella came home after they'd seen a short film about plastics in the sea. They were talking about turtles with plastic bags round their necks, and that really upset the children."
The petition has since gathered more than half a million signatures.
"We like to go to eat at Burger King and McDonald's," the girls wrote in the petition, "but children only play with the plastic toys they give us for a few minutes before they get thrown away and harm animals and pollute the sea. We want anything they give to us to be sustainable so we can protect the planet for us and for future generations."
Burger King was actually first to head their demands. In September, it promised to stop offering plastic toys in kid's meals, iNews reported.
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From Greta Thunberg to Sir David Attenborough, the headline-grabbing climate change activists and environmentalists of today are predominantly white. But like many areas of society, those whose voices are heard most often are not necessarily representative of the whole.
1. Wangari Maathai
<p>In 2004, Professor Maathai made history as the <a href="https://www.nobelpeaceprize.org/Prize-winners/Prizewinner-documentation/Wangari-Maathai" target="_blank" rel="noopener noreferrer">first African woman to be awarded the Nobel Peace Prize</a> for her dedication to sustainable development, democracy and peace. She started the <a href="http://www.greenbeltmovement.org/" target="_blank" rel="noopener noreferrer">Green Belt Movement</a>, a community-based tree planting initiative that aims to reduce poverty and encourage conservation, in 1977. More than 51 million trees have been planted helping build climate resilience and empower communities, especially women and girls. Her environmental work is celebrated every year on <a href="http://www.greenbeltmovement.org/node/955" target="_blank" rel="noopener noreferrer">Wangari Maathai Day on 3 March</a>.</p>2. Robert Bullard
<p>Known as the 'father of environmental justice,' Dr Bullard has <a href="https://www.unep.org/championsofearth/laureates/2020/robert-bullard" target="_blank">campaigned against harmful waste</a> being dumped in predominantly Black neighborhoods in the southern states of the U.S. since the 1970s. His first book, Dumping in Dixie, highlighted the link between systemic racism and environmental oppression, showing how the descendants of slaves were exposed to higher-than-average levels of pollutants. In 1994, his work led to the signing of the <a href="https://www.nrdc.org/experts/albert-huang/20th-anniversary-president-clintons-executive-order-12898-environmental-justice" target="_blank">Executive Order on Environmental Justice</a>, which the <a href="https://www.whitehouse.gov/briefing-room/presidential-actions/2021/01/27/executive-order-on-tackling-the-climate-crisis-at-home-and-abroad/" target="_blank">Biden administration is building on</a>.<br></p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="7983f54726debdd824f97f9ad3bdbb87"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/T_VjSGk8s18?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Pollution has a race problem. Elizabethwarren.com
3. John Francis
<p>Helping the clean-up operation after an oil spill in San Francisco Bay in January 1971 inspired Francis to <a href="https://planetwalk.org/about-john/" target="_blank" rel="noopener noreferrer">stop taking motorized transport</a>. Instead, for 22 years, he walked everywhere. He also took a vow of silence that lasted 17 years, so he could listen to others. He has walked the width of the U.S. and sailed and walked through South America, earning the nickname "Planetwalker," and raising awareness of how interconnected people are with the environment.</p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="09b968e0e9964e31406954dcea45981d"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/vgQjL23_FoU?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
4. Dr. Warren Washington
<p>A meteorology and climate pioneer, Dr. Washington was one of the first people to develop atmospheric computer models in the 1960s, which have helped scientists understand climate change. These models now also incorporate the oceans and sea ice, surface water and vegetation. In 2007, the <a href="https://www.cgd.ucar.edu/pcm/" target="_blank" rel="noopener noreferrer">Parallel Climate Model (PCM)</a> and <a href="https://www.cesm.ucar.edu/" target="_blank" rel="noopener noreferrer">Community Earth System Model (CESM)</a>, earned Dr. Washington and his colleagues the <a href="https://www.nobelprize.org/prizes/peace/2007/summary/" target="_blank" rel="noopener noreferrer">Nobel Peace Prize</a>, as part of the <a href="https://www.ipcc.ch/" target="_blank" rel="noopener noreferrer">Intergovernmental Panel on Climate Change</a>.</p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="09fbf6dc37f275f438a0d53ec0fe1874"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/bvJ4jTy2mTk?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
5. Angelou Ezeilo
<p>Huge trees and hikes to pick berries during her childhood in upstate New York inspired Ezeilo to become an environmentalist and set up the <a href="https://gyfoundation.org/staff/Angelou-Ezeilo" target="_blank" rel="noopener noreferrer">Greening Youth Foundation</a>, to educate future generations about the importance of preservation. Through its schools program and Youth Conservation Corps, the social enterprise provides access to nature to disadvantaged children and young people in the U.S. and West Africa. In 2019, Ezeilo published her book <em>Engage, Connect, Protect: Empowering Diverse Youth as Environmental Leaders</em>, co-written by her Pulitzer Prize-winning brother Nick Chiles.</p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="ce4547d4e5c0b9ad2927f19fd75bf4ab"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/YojKMfUvJMs?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
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