Legalization of Industrial Hemp in America Is a No-Brainer, Says New Patagonia Film
An American flag made of hemp grown from The Growing Warrior's eastern Kentucky farm. Photo credit: Donnie Hedden
The multipurpose plant, which has been used for centuries to make rope, textiles, foods, personal care products and more, became a controversial substance in 1937 due to the “Marihuana Tax Act,” which basically lumped hemp with marijuana and made it illegal to grow even though the former has no psychoactive properties. Hemp is listed as a federal Schedule 1 drug in the Controlled Substances Act.
However, there are plenty of reasons why industrial hemp should be legalized, from its substantial health benefits to its potential to lower the environmental impacts of textile production. Also this: In 2016 alone, the U.S. will import an estimated $500 million in products made from the cash crop.
The film, Harvesting Liberty, follows Kentucky farmer and military veteran Michael Lewis and his Growing Warriors team, who are known to be the first private citizens to grow industrial hemp on U.S. soil in more than 70 years, thanks to the 2014 federal Farm Bill, which contained an amendment to legalize hemp production for research purposes. The bill also allows states that already legalized the crop to cultivate hemp within the parameters of state agriculture departments and research institutions.
"When you think about the type of industry that typically takes place in central Appalachia, you're looking at coal and manufacturing and those are both very extractive industries. I mean they pull things out without giving back," Lewis says in the film. "Industrial hemp is a community-building industry. It's not a, let’s-come-in-and-take-what-we-can-get-and-leave, type of industry."
The 12-minute film was directed by farmer/surfer/environmentalist Dan Malloy and produced in partnership with Fibershed and the Growing Warriors, who are trying to reintroduce industrial hemp in Kentucky and eventually nationwide.
Rebecca Burgess, the executive director of Fibershed, explains in the video that a grant from Patagonia allowed the Growing Warriors to build their own machine by hand to process the hemp they grow on their Kentucky farm. She pointed out that because hemp infrastructure doesn't exist in the country, they couldn't do it any other way.
U.S. veteran and Growing Warriors director Michael Lewis with his hand-made hemp processing machine. Photo credit: Donnie Hedden
Patagonia, which already sells a variety of products made from imported hemp fabric from China, is in support of domestically grown hemp. The eco-friendly brand says on its website that the material is ideal for many reasons:
Hemp is a natural fiber that’s cultivated with low impact on the environment. It requires no pesticides, synthetic fertilizers or GMO seeds. Cultivation of hemp improves soil health by replenishing vital nutrients and preventing erosion. It’s one of the most durable natural fibers on the planet and results in fabric with wonderful drape that’s comparable to linen.
"Patagonia is interested in expanding the use of hemp in its lines, but rather than buying hemp from China, the company would like to see the domestic hemp industry grow and flourish—both for the sake of the U.S. economy and for the sake of the outdoor industry," Patagonia said in a statement.
Patagonia says it supports a simple, commonsense measure to clarify that industrial hemp is not marijuana under the Controlled Substances Act.
Harvesting Liberty highlights the immense potential industrial hemp holds for families.
"Industrial hemp is a cornerstone for financial and resource stability on a family farm," Lewis said. "I can only imagine what wonders we will see when every american farmer has the opportunity to grow this amazing crop."
“I don’t think there’s anything more direct, more empowering or more exciting that you could do for someone in modern society than to help them reconnect with the land in the way that our ancestors once did; American Hemp could offer that,” Burgess said.
This July 4, a petition will be delivered to Congress urging them to pass the Industrial Hemp Farming Act, or HR 525 and S 134, which would amend the Controlled Substances Act to exclude industrial hemp from the definition of marijuana, thus allowing it to grow freely.
The petition can be found here. Watch Harvesting Liberty below:
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By Elliot Douglas
In early October, Britain's Prince William teamed up with conservationist David Attenborough to launch the Earthshot Prize, a new award for environmentalist innovation. The Earthshot brands itself the "most prestigious global environment prize in history."
The world-famous wildlife broadcaster and his royal sidekick appear to have played an active role in the prize's inception, and media coverage has focused largely on them as the faces of the campaign.
“Rather than a Moonshot 🌕, we need Earthshots 🌍 for this decade.” Watch Prince William’s @Tedtalks talk in full:… https://t.co/m5NCj6TQzH— The Duke and Duchess of Cambridge (@The Duke and Duchess of Cambridge)1602408749.0
But the pair are only the frontmen of a much larger movement which has been in development for several years. In addition to a panel of experts who will decide on the winners, the prize's formation took advice from the World Wildlife Fund, Greenpeace and the Jack Ma Foundation.
With more and more global attention on the climate crisis, celebrity endorsement of environmental causes has become more common. But why do environmental causes recruit famous faces for their campaigns? And what difference can it make?
'Count Me In'
"We need celebrities to reach those people who we cannot reach ourselves," says Sarah Marchildon from the United Nations Climate Change secretariat (UNFCCC) in Bonn, Germany.
Marchildon is a proponent of the use of celebrities to raise awareness of environmental causes. In addition to promoting a selection of climate ambassadors who represent the UN on sustainability issues, Marchildon's team has produced videos with well-known narrators from the entertainment world: among them, Morgan Freeman and Mark Ruffalo.
"We choose celebrities who have a lifestyle where they are already talking about these issues," Marchildon explains.
"Sometimes they reach out to us themselves, as David Attenborough did recently. And then they can promote the videos on their own social channels which reach more people than we do — for example, if they have 20 million followers and we have 750,000."
Environmental groups focused on their own domestic markets are also taking this approach. One Germany-based organization that uses celebrities in campaigns is the German Zero NGO. Set up in 2019, it advocates for a climate-neutral Germany by 2035.
German Zero produced a video in March 2020 introducing the campaign with "66 celebrities" that supported the campaign, among them Deutschland 83 actor Jonas Nay and former professional footballer Andre Schürrle. They solicit support as well as financial contributions from viewers.
"Count me in," they say, pointing toward the camera. "You too?"
"We are incredibly grateful for the VIPs in our videos," says German Zero spokeswoman Eva-Maria McCormack.
Assessing Success Is Complex
But quantifying the effectiveness of celebrity endorsement of campaigns is not a straightforward process.
"In order to measure effectiveness, first of all you need to define what is meant by success," says Alegria Olmedo, a researcher at the Zoology Department at the University of Oxford.
Olmedo is the author of a study looking at a range of campaigns concerning pangolin consumption, fronted by local and Western celebrities, in Vietnam and China. But she says her biggest stumbling block was knowing how to measure a campaign's success.
"You need a clear theory of change," explains Olmedo. "Have the celebrities actually helped in achieving the campaign's goals? And how do you quantify these goals? Maybe it is increased donations or higher engagement with a cause."
A popular campaign in China in recent years saw famous chefs Zhao Danian and Shu Yi pledge to abstain from cooking endangered wildlife. While the pledge achieved widespread recognition, both Olmedo and Marchildon say it's difficult to know whether it made any difference to people's actions.
"In life we see a thousand messages every day, and it is very hard to pinpoint whether one campaign has actually made a difference in people's behavior," she explains.
Awareness Is Not Enough
Many campaigns that feature celebrities focus on raising awareness rather than on concrete action — which, for researcher Olmedo, raises a further problem in identifying effectiveness.
"Reach should never be a success outcome," she says. "Many campaigns say they reached a certain number of people on social media. But there has been a lot of research that shows that simply giving people information does not mean they are actually going to remember it or act upon it."
But anecdotal evidence from campaigns may suggest reach can make an active difference.
"Our VIP video is by far the most watched on our social media channels," McCormack from German Zero says. "People respond to it very directly. A lot of volunteers of all ages heard about us through that video."
However, some marketing studies have shown that celebrity endorsement of a cause or product can distract from the issue itself, as people only remember the person, not the content of what they were saying.
Choosing the Right Celebrity
Celebrity choice is also very important. Campaigns that use famous faces are often aiming to appeal to members of the public who do not necessarily follow green issues.
For certain campaigns with clear target audiences, choosing a climate scientist or well-known environmentalist rather than a celebrity could be more appealing — Attenborough is a classic example. For others, images and videos involving cute animals may be more likely to get a message heard than attaching a famous face.
"We choose celebrities who have a lifestyle where they are already talking about these issues," says Marchildon from the UN. "You need figures with credibility."
McCormack cites the example of Katharine Hayhoe, an environmental scientist who is also an evangelical Christian. In the southern United States, Hayhoe has become a celebrity in her own right, appealing to an audience that might not normally be interested in the messages of climate scientists.
But as soon as you get a celebrity involved, campaigns also put themselves at risk of the whims of that celebrity. Prince William and younger members of the royal family have come under fire in recent years for alleged hypocrisy for their backing of environmental campaigns while simultaneously using private jets to fly around the world.
But Does It Really Work?
While environmental campaigns hope that endorsement from well-known figures can boost a campaign, there is little research to back this up.
"The biggest finding [from my study] was that we were unable to produce any evidence that shows that celebrity endorsement of environmental causes makes any difference," says Olmedo.
This will come as a blow to many campaigns that have invested time and effort into relationships with celebrity ambassadors. But for many, the personal message that many celebrities offer in videos like that produced by German Zero and campaigns like the Earthshot Prize are what counts.
The research may not prove this conclusively — but if the public believes a person they respect deeply personally cares about an important issue, they are perhaps more likely to care too.
"I personally believe in the power this can have," says Marchildon. "And if having a celebrity involved can get a single 16-year-old future leader thinking about environmentalist issues — that is enough."
Reposted with permission from DW.
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<div id="04704" class="rm-shortcode" data-rm-shortcode-id="89d490c741c2b7d2f95200298145c69b"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1317147432002703361" data-partner="rebelmouse"><div style="margin:1em 0">JUST POSTED: Facing the prospect that President Trump could lose his re-election bid, his cabinet is scrambling to… https://t.co/hy6L5aOtdv</div> — Eric Lipton (@Eric Lipton)<a href="https://twitter.com/EricLiptonNYT/statuses/1317147432002703361">1602867393.0</a></blockquote></div>
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<div id="2e10f" class="rm-shortcode" data-rm-shortcode-id="f42c16794ddc25dcf8bf54a443854416"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1212091176091869184" data-partner="rebelmouse"><div style="margin:1em 0">EPA’s scientific advisers warn its regulatory rollbacks clash with established science https://t.co/RBdUsNvNEy</div> — Carl Zimmer (@Carl Zimmer)<a href="https://twitter.com/carlzimmer/statuses/1212091176091869184">1577820030.0</a></blockquote></div><p>Alarmed by the administration's rushed rate of regulatory rollbacks, a group of over 15 Democratic senators earlier this month sent a letter to Labor Secretary Eugene Scalia warning of "profound economic implications" for some 143 million U.S. workers that would result from curtailing public comment periods for the <a href="https://www.dol.gov/agencies/whd/flsa/2020-independent-contractor-nprm" target="_blank">proposed rule change</a> regarding independent contractors.</p><p>"Workers across the country deserve a chance to fully examine and properly respond to these potentially radical changes, and a 30-day comment period is not nearly enough," the letter states. </p>
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