While keeping track of the new trends in the diamond industry can be hard, it is still an essential task of any savvy consumer or industry observer. Whether you are looking to catch a deal on your next diamond purchase or researching the pros and cons of an investment within the diamond industry, keeping up with the trends is imperative.
Like any industry, the diamond industry is always evolving. This year, manufacturers and consumers alike should be prepared for the changes that the industry will undergo, largely because millennials will be taking over the customer base. Not sure what's to come? Here's everything you need to know about diamond industry trends in 2020.
New Trends in the Diamond Industry
Rose gold lab-created diamond solitaire engagement ring. Clean Origin
2020 will be a big year for the diamond industry and we've got you covered. Here are the top trends in the diamond industry that you need to know about.
Millennials Are Shaping the Industry
Love it or hate it, millennials are changing the diamond industry. However, while millennials have a reputation for "killing" industries, it would be a mistake to believe that the diamond industry is dying simply because the customer base is changing.
Millennials are making more financially conscious decisions regarding diamond purchases. Many Millennials regard diamond purchases as an investment into the future just as equally as they look at it as an investment into the relationship.
That said, millennials are looking for the most cost effective options that fit within their budget and lab-grown diamonds fulfill all of their needs. So, while the industry is changing, it's not dead. In fact, it might experience its highest growth ever in the coming years, so long as manufacturers consider new trends and act accordingly.
White gold lab-grown diamond classic engagement ring. Clean Origin
It's already been said, but it's worth repeating — millennials are the future of the diamond industry. As with every demographic before them, in order to survive, the industry must make some changes according to the issues of the day.
Many millennials regard climate change and eco-friendly practices as a top deciding factor in their purchases. If your company or brand has environmentally unfriendly practices or is simply towards the end of its mining life, it's imperative to consider making some eco-friendly changes.
Lab diamonds have a significantly lower impact on the environment than mined diamonds. Not to mention, lab-grown diamonds don't differ from mined diamonds in the eyes of a consumer. In fact, mined diamonds and lab-grown diamonds differ only in the eyes of an experienced jeweler who is able to read the microscopic inscription on the bottom of the lab diamond.
Overall, lab-grown diamonds have not only increased in popularity, but they are also on the verge of changing the industry. As a less-expensive option that is on par with even the most expensive diamonds, lab-grown diamonds offer the eco-friendliness and affordability that most consumers are looking for.
Other Diamond Alternatives
Outside of lab-created diamonds, other alternatives have popped up as options for couples who'd like to opt out of going with a traditional mined diamond. Although man-made stones are leading the charge in terms of popularity, salt & pepper diamonds, moonstones, and moissanite have also gained traction for being "outside the box" and "non-traditional."
Whether you're an industry observer or a savvy consumer, it's important to pay attention to the trends in the diamond industry. Following these trends can help you to prepare for anything from stock drops and saving big on your next jewelry purchase. As the purchasing demographic changes, so will the industry. Millennials are coming out in a big way and shaking up the industry. The need for new mines, lab-grown diamonds, and other diamond alternatives are all big things to look out for in the diamond industry in 2020.
People across New England witnessed a dramatic celestial event Sunday night.
EcoWatch Daily Newsletter
By David Reichmuth
Over the last month, I've seen a number of opinion articles attacking electric vehicles (EVs). Sadly, this comes as no surprise: now that the Biden administration is introducing federal policies to accelerate the roll out of electric vehicles, we were bound to see a reaction from those that oppose reducing climate changing emissions and petroleum use.
The majority of EVs sold in 2020 were models with a starting price (Manufacturers Suggested Retail Price) under $40,000 and only a fifth of models had a starting price over $60,000.
On Friday, China set out an economic blueprint for the next five years, which was expected to substantiate the goal set out last fall by President Xi Jinping for the country to reach net-zero emissions before 2060 and hit peak emissions by 2030.
The Great Trail in Canada is recognized as the world's longest recreational trail for hiking, biking, and cross-country skiing. Created by the Trans Canada Trail (TCT) and various partners, The Great Trail consists of a series of smaller, interconnected routes that stretch from St. John's to Vancouver and even into the Yukon and Northwest Territories. It took nearly 25 years to connect the 27,000 kilometers of greenway in ways that were safe and accessible to hikers. Now, thanks to a new partnership with the Canadian Paralympic Committee and AccessNow, the TCT is increasing accessibility throughout The Great Trail for people with disabilities.
Trans Canada Trail and AccessNow partnership for AccessOutdoors / Trails for All project. Mapping day at Stanley Park Seawall in Vancouver, British Columbia with Richard Peter. Alexa Fernando<p>This partnership also comes at a time when access to outdoor recreation is more important to Canadian citizens than ever. <a href="https://www150.statcan.gc.ca/n1/daily-quotidien/200527/dq200527b-eng.htm" target="_blank" rel="noopener noreferrer">Studies from the spring of 2020</a> indicate that Canadian's <a href="https://www.bnnbloomberg.ca/moneytalk-mental-health-during-covid-19-1.1567633" target="_blank" rel="noopener noreferrer">mental health has worsened</a> since the onset of social distancing protocols due to COVID-19. </p><p>The <a href="https://www.mayoclinic.org/diseases-conditions/coronavirus/in-depth/safe-activities-during-covid19/art-20489385" target="_blank" rel="noopener noreferrer">Mayo Clinic</a> lists hiking, biking, and skiing as safe activities during COVID-19. Their website explains, "When you're outside, fresh air is constantly moving, dispersing these droplets. So you're less likely to breathe in enough of the respiratory droplets containing the virus that causes COVID-19 to become infected."</p><p>TCT leadership took this into consideration when embarking on the accessibility project. McMahon explains that there has never been a more important time to bring accessibility to the great outdoors: "Canadians have told us that during these difficult times, they value access to natural spaces to stay active, take care of their mental health, and socially connect with others while respecting physical distancing and public health directives. This partnership is incredibly important especially now as trails have become a lifeline for Canadians."</p><p>Together, these organizations are paving the way for better physical and mental health among all Canadians. To learn more about the TCT's mission and initiatives, check out their <a href="https://thegreattrail.ca/stories/" target="_blank">trail stories</a> and <a href="https://thegreattrail.ca/wp-content/uploads/2021/01/TCT_2020-Donor-Impact-Report_EN_8.5x14-web.pdf" target="_blank">2020 Impact Report</a>.</p>