Rags to Riches: Tale of Conscious Capitalism Pioneer John Paul DeJoria
By Josh Tickell and Rebecca Harrell Tickell
Good Fortune is the rags to riches tale of conscious capitalism pioneer John Paul DeJoria. Born with nothing, at times homeless on the streets of LA, DeJoria spent a good portion of his early adulthood in and out of motorcycle gangs only to wheel and deal his way to the top of a vast hair and tequila empire. Yet DeJoria's motto is "Success unshared is failure," a pioneering philosophy that promotes the triple bottom line—people, planet and profit.
At its core, Good Fortune is about the future of business, which we believe can be a mechanism for positive social change. This movie depicts one man who came from nothing and then entered the financial and social world that many people can only dream of. But rather than being consumed by materialism, DeJoria has devoted a good portion of his life to making the world a better place for everyone.
What sets JP, as his friends call him, apart from other philanthropists, is that he works directly with many of the organizations and initiatives to which he gives. He infuses these operations with his business ethos of "success unshared is failure" and "less moving parts." He is constantly coaching, mentoring and educating the next generation of businesspeople and agents of social change—whether in his beauty schools or in homeless shelters or back-to-work programs.
Having traveled and filmed JP for three years, we have been repeatedly awestruck by how committed he is to doing good business while also doing good. It is impossible to be around him and not see beauty in the world. His particular brand of joie de vivre is infectious, he views every situation as an opportunity to help people and spread joy.
JP has amazed us with his tireless energy, his boundless enthusiasm and his constant belief in the good in all people. When we first told him that we intended to make a film about him, we were pregnant with our first child and worried about what kind of world we would be exposing her to. Three years later, with our second child on the way, we find our perspective has shifted. Thanks in no small part to the influence of DeJoria, we view the world through a new lens—one in which there are many people at all levels of society working for the betterment of our planet and humanity.
Watch the trailer here:
By Anke Rasper
"Today's interim report from the UNFCCC is a red alert for our planet," said UN Secretary General Antonio Guterres.
The report, released Friday, looks at the national climate efforts of 75 states that have already submitted their updated "nationally determined contributions," or NDCs. The countries included in the report are responsible for about 30% of the world's global greenhouse gas emissions.
- World Leaders Fall Short of Meeting Paris Agreement Goal - EcoWatch ›
- UN Climate Change Conference COP26 Delayed to November ... ›
- 5 Years After Paris: How Countries' Climate Policies Match up to ... ›
- Biden Win Puts World 'Within Striking Distance' of 1.5 C Paris Goal ... ›
- Biden Reaffirms Commitment to Rejoining Paris Agreement ... ›
EcoWatch Daily Newsletter
India's New Delhi has been called the "world air pollution capital" for its high concentrations of particulate matter that make it harder for its residents to breathe and see. But one thing has puzzled scientists, according to The Guardian. Why does New Delhi see more blinding smogs than other polluted Asian cities, such as Beijing?
- This Indian Startup Turns Polluted Air Into Climate-Friendly Tiles ... ›
- How to Win the Fight Against Plastic - EcoWatch ›
In a historic move, the Delaware River Basin Commission (DRBC) voted Thursday to ban hydraulic fracking in the region. The ban was supported by all four basin states — New Jersey, Delaware, Pennsylvania and New York — putting a permanent end to hydraulic fracking for natural gas along the 13,539-square-mile basin, The Philadelphia Inquirer reported.
- Appalachian Fracking Boom Was a Jobs Bust, Finds New Report ... ›
- Long-Awaited EPA Study Says Fracking Pollutes Drinking Water ... ›
- Pennsylvania Fracking Water Contamination Much Higher Than ... ›
To save the planet, we must save the Amazon rainforest. To save the rainforest, we must save its indigenous peoples. And to do that, we must demarcate their land.
A new EarthxTV film special calls for the protection of the Amazon rainforest and the indigenous people that call it home. EarthxTV.org
- Meet the 'Women Warriors' Protecting the Amazon Forest - EcoWatch ›
- Indigenous Tribes Are Using Drones to Protect the Amazon ... ›
- Amazon Rainforest Will Collapse by 2064, New Study Predicts ... ›
- Deforestation in Amazon Skyrockets to 12-Year High Under Bolsonaro ›
- Amazon Rainforest on the Brink of Turning Into a Net Carbon Emitter ... ›
In October 2020, two men living in Indonesia's South Kalimantan province on Borneo managed to catch a bird that they had never seen before. They photographed and released it, then sent the pictures to birdwatching organizations in the area for identification.