Quantcast
Environmental News for a Healthier Planet and Life

Help Support EcoWatch

Irreverant Humor the Latest Weapon in War against Coal

Energy
Irreverant Humor the Latest Weapon in War against Coal

Sierra Club

The Sierra Club has partnered with 2011 Small Agency of the Year Mekanism Inc to spread the word about the dangerous and deadly effects of coal through a series of hilarious viral videos featuring iconic TV personalities and shows from the 1980’s. The ads use irreverent humor to address and bring attention to a very serious and topical subject that continues to be a major issue in U.S. legislation and policy—the harm caused by coal pollution.

“These ads aim to do for coal what the Truth campaign did for tobacco—expose the fact that coal pollution is dirty and dangerous, and that coal executives will say anything to make people believe that coal is safe—while making our kids sick,” said Michael Brune, the Sierra Club’s executive director.

Since 2010, the Sierra Club’s Beyond Coal campaign has won victories to retire 106 of the nation’s over 500 aging coal-fired power plants, and is working to replace those plants with clean energy like wind and solar power. This is the first major video campaign that the Sierra Club has launched following a $50 million grant from Bloomberg Philanthropies in July 2011.

“The ads may be funny, but the effects of coal pollution are not,” said Mary Anne Hitt, Director of the Sierra Club’s Beyond Coal campaign. “Coal is dirty, outdated, and bad for our kids’ health. Coal is a 19th century fuel that is making our country sick and getting in the way of a prosperous future and clean energy jobs.”

Mekanism, the San Francisco-based firm that designed this campaign, is known for its edgy, youth-oriented ads for major commercial brands including Brisk, Nike and Virgin Mobile. This is the first time the firm has teamed up with a major nonprofit organization to promote an advocacy message.

"We wanted to work with the Sierra Club because we believe in the message of moving the nation beyond coal and towards clean energy, using humor and social media,” said Tommy Means, Mekanism’s Executive Creative Director.

To view the videos, click here.

For more information, click here.

—————

The Sierra Club is America’s largest and most influential grassroots environmental organization with more than 1.4 million members and supporters nationwide. In addition to creating opportunities for people of all ages, levels and locations to have meaningful outdoor experiences, the Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying and litigation.

Mekanism is an award-winning, full service creative agency. We sprinkle our love of storytelling across integrated advertising, brand entertainment and social media development programs to inspire measurable brand loyalty and drive sales.  Mekanism is an independent company headquartered in San Francisco with offices in New York.

Sun Cable hopes to start construction of the world's largest solar farm in 2023. Sun Cable
A large expanse of Australia's deserted Outback will house the world's largest solar farm and generate enough energy to export power to Singapore, as The Guardian reported.
Read More Show Less

EcoWatch Daily Newsletter

Construction on the Muskrat Falls hydroelectric station in 2015. Government of Newfoundland and Labrador / CC BY-NC-ND 2.0

By Tara Lohan

In 1999 a cheering crowd watched as a backhoe breached a hydroelectric dam on Maine's Kennebec River. The effort to help restore native fish populations and the river's health was hailed as a success and ignited a nationwide movement that spurred 1,200 dam removals in two decades.

Read More Show Less

Trending

We pet owners know how much you love your pooch. It's your best friend. It gives you pure happiness and comfort when you're together. But there are times that dogs can be very challenging, especially if they are suffering from a certain ailment. As a dog owner, all you want to do is ease whatever pain or discomfort your best friend is feeling.

Read More Show Less
A new study has revealed that Earth's biggest mass extinction was triggered by volcanic activity that led to ocean acidification. Illustration by Dawid Adam Iurino (PaleoFactory, Sapienza University of Rome) for Jurikova et al (2020)

The excess carbon dioxide emitted by human activity since the start of the industrial revolution has already raised the Earth's temperature by more than one degree Celsius, increased the risk of extreme hurricanes and wildfires and killed off more than half of the corals in the Great Barrier Reef. But geologic history shows that the impacts of greenhouse gases could be much worse.

Read More Show Less
Coronavirus-sniffing dogs Miina and Kössi (R) are seen in Vantaa, Finland on September 2, 2020. Antti Aimo-Koivisto / Lehtikuva / AFP/ Getty Images

By Teri Schultz

Europe is in a panic over the second wave of COVID-19, with infection rates sky-rocketing and GDP plummeting. Belgium has just announced it will no longer test asymptomatic people, even if they've been in contact with someone who has the disease, because the backlog in processing is overwhelming. Other European countries are also struggling to keep up testing and tracing.

Meanwhile in a small cabin in Helsinki airport, for his preferred payment of a morsel of cat food, rescue dog Kossi needs just a few seconds to tell whether someone has coronavirus.

Read More Show Less

Support Ecowatch