The best of EcoWatch, right in your inbox. Sign up for our email newsletter!
Impossible Burger and the Road to Consumer Distrust
By Stacy Malkan
For anyone who wonders why consumers aren't inspired to trust the GMO industry, consider this bizarre statement from Impossible Foods Chief Communications Officer Rachel Konrad in defense of the Impossible Burger, a veggie burger made more meat-like via genetically engineered yeast.
Konrad was upset by a June 27 Bloomberg article Is it too early for fake meat? that raised concerns about insufficient research, regulation and labeling in the realm of new food technologies.
Konrad took to Medium, blasting critics of the Impossible Burger as "anti-science fundamentalists" and "setting the record straight" with information she sourced from chemical industry front groups and other unreliable anti-consumer messengers who regularly communicate inaccurate information about science.
Bloomberg is not a trusted source of reporting on science, according to Konrad, because the American Council on Science and Health (ACSH) says so. The ACSH is a corporate front group that solicits money from tobacco, chemical and pharmaceutical companies to defend pesticides, e-cigs, cosmetics and other toxic products that aren't likely to win over the vegan crowd.
Instead of enduring the bias of Bloomberg, Konrad tells us, we should take heart in the rise of Mark Lynas, a promoter of GMOs and pesticides who communicates inaccurate information about science, according to scientists and food experts.
Konrad's article also links to a column by Ted Nordhaus, who sits on the board of the parent organization of Genetic Literacy Project, a chemical industry propaganda group that attacks cancer scientists as part of its role as an "industry partner" in Monsanto's public relations strategy to protect Roundup weed killer from cancer concerns.
The false and inflammatory messaging these front groups use to promote genetically engineered foods, defend pesticides, ignore health and environmental risks and silence consumer and environmental advocates goes a long way toward explaining why the GMO industry isn't winning consumer trust.
Impossible Foods had a chance to turn a new leaf. Up to now, most GMO foods have been engineered to survive the spraying of weed-killing chemicals: glyphosate, now also dicamba, and soon also 2,4-D, in what environmental groups call the GMO pesticide treadmill. But the GMO industry is changing with the emergence of new techniques such as CRISPR and synthetic biology.
As one of the first food companies out with a genetically engineered food product that may actually offer consumer benefits (if one likes "bleeding" veggie burgers), Impossible Foods had the opportunity to write a new story, and build trust with an open, transparent process that respects consumer concerns. They blew it.
Impossible Burger's new genetically engineered protein is new to the human food supply, and we are supposed to trust the manufacturer to vouch for its safety. But the company's process hasn't inspired trust.
Their GMO "heme" ingredient is "super safe," according to the Impossible Foods website. Konrad explains in Medium, "An objective, third-party team of the nation's top food researchers unanimously concluded in 2014 that the Impossible Burger's key ingredient, soy leghemoglobin (produced by a genetically engineered yeast), is 'generally recognized as safe.' The panel made this conclusion in 2014, well before we began selling the Impossible Burger on the market in 2016."
She left out some important facts. As the New York Times reported last August, when the Food and Drug Administration raised concerns that the studies presented in Impossible Foods' GRAS notification were inadequate to establish safety, the company withdrew its petition but put the burger on the market anyway.
That was within their rights, but not a way to establish confidence in their product.
Another flag: The three food researchers who wrote the expert panel report that Impossible Foods submitted to the FDA—Joseph Borzelleca, Michael Pariza and Steve Taylor—are on a short list of scientists the "food industry turns to over and over again" to obtain GRAS status, and all three served on the Phillip Morris Scientific Advisory Board, according to a 2015 investigation by the Center for Public Integrity, The Misinformation Industry: Food safety scientists have ties to Big Tobacco.
Borzelleca, the Center for Public Investigation reported, was the most active of the go-to scientists, having served on 41 percent of 379 panels convened in the last 17 years to review the safety of new food ingredients.
"Despite his decades of experience and praise heaped upon him by colleagues—one called him a 'wonder'—critics of the GRAS system say Borzelleca is emblematic of a system that is rife with conflicts of interest," CPI reported. "If scientists depend on the food industry for income, they may be less likely to contest the safety of ingredients companies hope to market, critics say."
"These are standing panels of industry hired guns," Laura MacCleery, an attorney for the Center for Science in the Public Interest, told CPI. "It is funding bias on steroids."
But the views of critics with legitimate concerns are not welcome in the world of the Impossible Burger, according to Rachel Konrad.
Rather than blazing a new path of integrity with its new food technology, Impossible Foods has decided to follow a path well worn by many other purveyors of food additives and genetically engineered foods: rush new products to market without a transparent process or comprehensive safety reviews, then shout down anyone who raises concerns. Across our nation, people who want to know what's in their food find such arrogance distasteful.
EcoWatch Daily Newsletter
Global Banks, Led by JPMorgan Chase, Invested $1.9 Trillion in Fossil Fuels Since Paris Climate Pact
By Sharon Kelly
A report published Wednesday names the banks that have played the biggest recent role in funding fossil fuel projects, finding that since 2016, immediately following the Paris agreement's adoption, 33 global banks have poured $1.9 trillion into financing climate-changing projects worldwide.
By Patti Lynn
2018 was a groundbreaking year in the public conversation about climate change. Last February, The New York Times reported that a record percentage of Americans now believe that climate change is caused by humans, and there was a 20 percentage point rise in "the number of Americans who say they worry 'a great deal' about climate change."
England faces an "existential threat" if it does not change how it manages its water, the head of the country's Environment Agency warned Tuesday.
By Jessica Corbett
A new analysis revealed Tuesday that over the past two decades heat records across the U.S. have been broken twice as often as cold ones—underscoring experts' warnings about the increasingly dangerous consequences of failing to dramatically curb planet-warming emissions.
By Madison Dapcevich
Ask any resident of San Francisco about the waterfront parrots, and they will surely tell you a story of red-faced conures squawking or dive-bombing between building peaks. Ask a team of researchers from the University of Georgia, however, and they will tell you of a mysterious string of neurological poisonings impacting the naturalized flock for decades.
The initial cause of the fire was not yet known, but it has been driven by the strong wind and jumped the North Santiam River, The Salem Statesman Journal reported. As of Tuesday night, it threatened around 35 homes and 30 buildings, and was 20 percent contained.
The unanimous verdict was announced Tuesday in San Francisco in the first federal case to be brought against Monsanto, now owned by Bayer, alleging that repeated use of the company's glyphosate-containing weedkiller caused the plaintiff's cancer. Seventy-year-old Edwin Hardeman of Santa Rosa, California said he used Roundup for almost 30 years on his properties before developing non-Hodgkin's lymphoma.
"Today's verdict reinforces what another jury found last year, and what scientists with the state of California and the World Health Organization have concluded: Glyphosate causes cancer in people," Environmental Working Group President Ken Cook said in a statement. "As similar lawsuits mount, the evidence will grow that Roundup is not safe, and that the company has tried to cover it up."
Judge Vince Chhabria has split Hardeman's trial into two phases. The first, decided Tuesday, focused exclusively on whether or not Roundup use caused the plaintiff's cancer. The second, to begin Wednesday, will assess if Bayer is liable for damages.
"We are disappointed with the jury's initial decision, but we continue to believe firmly that the science confirms glyphosate-based herbicides do not cause cancer," Bayer spokesman Dan Childs said in a statement reported by The Guardian. "We are confident the evidence in phase two will show that Monsanto's conduct has been appropriate and the company should not be liable for Mr. Hardeman's cancer."
Some legal experts said that Chhabria's decision to split the trial was beneficial to Bayer, Reuters reported. The company had complained that the jury in Johnson's case had been distracted by the lawyers' claims that Monsanto had sought to mislead scientists and the public about Roundup's safety.
However, a remark made by Chhabria during the trial and reported by The Guardian was blatantly critical of the company.
"Although the evidence that Roundup causes cancer is quite equivocal, there is strong evidence from which a jury could conclude that Monsanto does not particularly care whether its product is in fact giving people cancer, focusing instead on manipulating public opinion and undermining anyone who raises genuine and legitimate concerns about the issue," he said.
Many regulatory bodies, including the U.S. Environmental Protection Agency, have ruled that glyphosate is safe for humans, but the World Health Organization's International Agency for Research on Cancer found it was "probably carcinogenic to humans" in 2015. A university study earlier this year found that glyphosate use increased cancer risk by as much as 41 percent.
Hardeman's lawyers Jennifer Moore and Aimee Wagstaff said they would now reveal Monsanto's efforts to mislead the public about the safety of its product.
"Now we can focus on the evidence that Monsanto has not taken a responsible, objective approach to the safety of Roundup," they wrote in a statement reported by The Guardian.
Hardeman's case is considered a "bellwether" trial for the more than 760 glyphosate cases Chhabria is hearing. In total, there are around 11,200 such lawsuits pending in the U.S., according to Reuters.
University of Richmond law professor Carl Tobias told Reuters that Tuesday's decision showed that the verdict in Johnson's case was not "an aberration," and could possibly predict how future juries in the thousands of pending cases would respond.