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Your Guide to Talking With Kids of All Ages About Climate Change

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Your Guide to Talking With Kids of All Ages About Climate Change
A child runs through trees left by Extinction Rebellion demonstrators in Westminster on Oct. 8, 2019 in London, England. Peter Summers / Getty Images News / Getty Images

By Lora Shinn

Sex. Drugs. Global extinction. When difficult subjects come up, it's not easy being a parent — especially when that subject is climate change.


But a parent, teacher, or caregiver is often the first and best source of trusted information for children. These are also the people who can help them cope with the Big Feelings that inevitably ensue upon realizing future climate change–related difficulties.

How do you do so without creating an anxious — or perhaps worse, despondent — child?

"Similar to other tough topics like sex and drugs, approach climate change in a developmentally sensitive way," said Wendy Greenspun, a New York–based clinical psychologist engaged in climate issues. By doing so, you set up a baseline for kids to take in more complex information as they grow and become ready to exercise their own voices on behalf of their generation's future.

Introducing the Concepts to Young Children (Ages 0–6)

Inspire environmental wonder in little ones.

Since younger children won't easily understand concepts such as greenhouse gases and ocean acidification, start out with a more straightforward message: Living things grow and thrive when we care for them. Children learn through doing, so try planting seeds or caring for animals as a way to raise young environmentalists.

Noticing, appreciating and celebrating the seasons builds a good foundation for understanding climate change, suggests Ronnie Citron-Fink, a former schoolteacher and now the editorial director of Moms Clean Air Force. On hikes, note how leaves fall from trees in autumn, then sprout again in spring. Point out migrating birds or butterflies that come and go with the seasons.

Recognize small actions demonstrating respect for the planet.

In the short- and long-term, it's beneficial to instill the idea of cleanup responsibility. "It's thinking about the impact you have — if you make a mess where plants and animals live, it can hurt them, and if you clean up, it helps them," Greenspun said. Additionally, though the idea of "sharing" can be challenging for people of any age, young children should be encouraged to share Earth's space with other living things.

Likewise, praise kids when they take initiative. That could be as simple as saying "Thank you for turning off the lights, that's helping the planet." Many of us forget to take this step, said Robin Gurwitch, a professor and clinical psychologist at Duke University Medical Center and the Center for Child and Family Health. "When people most important to us notice our actions," she said, "we're more likely to do again and carry it forward."

Keep their faith in humanity alive (it might help restore yours, too).

"For most children under age 5 or 6, the world is a good place, with people taking care of it," said Mary DeMocker, author of The Parents' Guide to Climate Revolution: 100 Ways to Build a Fossil-Free Future, Raise Empowered Kids, and Still Get a Good Night's Sleep. Remind kids that so many grownups care about kids' futures and about nature, and they are working to protect both. "They need to know the adults are in charge, and they've got this," DeMocker added.

In the same vein, avoid processing your own anxieties while talking to young kids, who easily pick up on our emotions. While important to be open about your climate change concerns, do it out of your kids' earshot, by talking with other parents or banding together with fellow activists in your community.

Teaching the Basics to School-Age Kids (Ages 6–12)

Explain the science, simply.

First, gauge what your kids may already know. If they're familiar with the term climate change, ask them to tell you what they've heard about it. Kids sometimes overhear strange ideas, as we know from some of the lies circulated by climate change deniers in our own government. Acknowledge these false claims for what they are, explaining that some people care more about making money or hanging onto power than about the health of our planet. This may be a tough discussion, but it will help you recognize and validate the outrage that kids may feel at older generations.

Once you've dispelled the myths, you can explain the more abstract idea of climate change by using the blanket analogy. Gurwitch suggests describing it this way: "Our world is protected by a layer surrounding the Earth, like a blanket that keeps it at just the right temperature. With global warming, there are more and more blankets being put around the Earth. We can't just toss them off. So we're figuring out how to change back to the right kind and number of blankets."

Emphasize how we're trying to solve the problem.

Pivot to the positive changes we're making immediately after discussing the challenges. "Children can be frightened if they don't know there are adults who care about climate change and are trying to fix problems," noted Greenspun. "It can help battle the sense of helplessness and powerlessness."

Let them know that there are, in fact, millions of adults who are working to protect kids, to answer our own questions about climate change, and to figure out the steps we will take to get to where we need to be, together.

DeMocker suggests offering kid-friendly examples of innovations and solutions, too, including Chinese solar farms designed in the shape of pandas and playgrounds that create energy. Some of these solutions will be relatable to your child — like the Turn It Off campaign students have championed to decrease emissions produced by idling drivers, and the Meatless Mondays initiative sweeping school cafeterias to lessen the climate impact of weekday lunches.

Discuss the power of personal action.

In grade school, children understand cause and effect, so it's a good time to talk about what kids can do to decrease carbon emissions, with your help. Maybe this is biking or carpooling to school, switching out incandescent light bulbs for energy-efficient LEDs, or setting up a home composting system. One note of caution, though: Kids of all ages notice adult inconsistencies. If we talk about the importance of recycling but don't cut single-use items out of our daily routine, we may face some tough questions.

Holding Open Discussions with Preteens (Ages 12–14)

Encourage climate change questions — even if you can't always answer them.

Tweens are driven by scientific curiosity, awareness, and a sense of civic responsibility. When they're seeking answers to big questions, you can embark with them on the hunt. Start teaching children about how to find trusted resources for climate science information — and what disinformation is out there. However, there's no need to follow every web link. "If we're not careful, the information can become overwhelming and swamp us," Gurwitch said, and can lead to a sense of futility or unrealistic expectations.

Engage children's personal strengths in expressing their concerns.

Maybe your middle-schooler loves polar bears or is worried about air pollution. Communicate that small acts to spread awareness can have ripple effects and encourage them to speak out. Some children feel comfortable giving presentations to other kids, others will prefer to work on poster campaigns and group art projects, and others might perform spoken-word poetry. Invite outgoing kids to join a rally with you. DeMocker, whose family lives in Eugene, Oregon, began attending climate protests with her children at this age, joining symbolic kayak blockades of the Columbia River to protest fossil fuel exports. "We modeled simple living, but also civic engagement," she said.

Branching Out With Teens (Ages 15–18)

Don't be afraid to let your teen educate you on climate change.

After all, when it comes to climate change, your teen may be more aware of the latest research on fossil fuels and lighting alternatives than you are."We can all learn from our children and listen to them," Greenspun said. Many of us might react defensively, due to guilt or frustration over not doing more. "We all need to have the humility to step back and look at parts of ourselves we don't necessarily like to look at," she said.

So if your vegetarian teen confronts you over burgers, ask questions and reflect back their thoughts: How did you decide to become a vegetarian? How do you feel to live in a family with meat-eaters? Can you think of some solutions or compromises?

Share news articles with your teens about their peers making a difference.

The Youth Climate Movement is flourishing, and there are many inspiring examples you can point to spotlighting young people standing up for their generation's future. "It's empowering for teens to see that the government and people are taking them seriously," said Citron-Fink. "It shows them that their voices matter."

This will also help encourage teens to channel climate outrage and worry into action and to focus on the things they can have control over. That's important for their mental health, since as Greenspun pointed out, "Obsessing over all the things we don't know and can't do anything about often contributes to stress and anxiety."

Discuss coping strategies — what to do when you feel scared, angry, and overwhelmed.

It might be a breathing practice, talking to a friend or grandparent, or going for a walk. "Review with kids what they've found helpful in the past, when they've gone through something hard," Greenspun said.

On the other hand, some teens might act as if they don't care about climate change. "There might need to be a little more digging to find out what that's really about," Greenspun said. "Underneath the bravado of not caring, there's often a lot of fear and sadness."

It's also important to focus on the good news: If humans are to blame for getting into this crisis, humans can also get us back on track. And the latest reports on climate change all emphasize that we do have solutions in reach. "Reassure kids that the scientists say we still have time to avoid the worst climate impacts," DeMocker said. "Scientists are telling us how to turn this around," she added — and many of us are listening.

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In early October, Britain's Prince William teamed up with conservationist David Attenborough to launch the Earthshot Prize, a new award for environmentalist innovation. The Earthshot brands itself the "most prestigious global environment prize in history."

The world-famous wildlife broadcaster and his royal sidekick appear to have played an active role in the prize's inception, and media coverage has focused largely on them as the faces of the campaign.

But the pair are only the frontmen of a much larger movement which has been in development for several years. In addition to a panel of experts who will decide on the winners, the prize's formation took advice from the World Wildlife Fund, Greenpeace and the Jack Ma Foundation.

With more and more global attention on the climate crisis, celebrity endorsement of environmental causes has become more common. But why do environmental causes recruit famous faces for their campaigns? And what difference can it make?

'Count Me In'

"We need celebrities to reach those people who we cannot reach ourselves," says Sarah Marchildon from the United Nations Climate Change secretariat (UNFCCC) in Bonn, Germany.

Marchildon is a proponent of the use of celebrities to raise awareness of environmental causes. In addition to promoting a selection of climate ambassadors who represent the UN on sustainability issues, Marchildon's team has produced videos with well-known narrators from the entertainment world: among them, Morgan Freeman and Mark Ruffalo.

"We choose celebrities who have a lifestyle where they are already talking about these issues," Marchildon explains.

"Sometimes they reach out to us themselves, as David Attenborough did recently. And then they can promote the videos on their own social channels which reach more people than we do — for example, if they have 20 million followers and we have 750,000."

Environmental groups focused on their own domestic markets are also taking this approach. One Germany-based organization that uses celebrities in campaigns is the German Zero NGO. Set up in 2019, it advocates for a climate-neutral Germany by 2035.

German Zero produced a video in March 2020 introducing the campaign with "66 celebrities" that supported the campaign, among them Deutschland 83 actor Jonas Nay and former professional footballer Andre Schürrle. They solicit support as well as financial contributions from viewers.

"Count me in," they say, pointing toward the camera. "You too?"

"We are incredibly grateful for the VIPs in our videos," says German Zero spokeswoman Eva-Maria McCormack.

Assessing Success Is Complex

But quantifying the effectiveness of celebrity endorsement of campaigns is not a straightforward process.

"In order to measure effectiveness, first of all you need to define what is meant by success," says Alegria Olmedo, a researcher at the Zoology Department at the University of Oxford.

Olmedo is the author of a study looking at a range of campaigns concerning pangolin consumption, fronted by local and Western celebrities, in Vietnam and China. But she says her biggest stumbling block was knowing how to measure a campaign's success.

"You need a clear theory of change," explains Olmedo. "Have the celebrities actually helped in achieving the campaign's goals? And how do you quantify these goals? Maybe it is increased donations or higher engagement with a cause."

A popular campaign in China in recent years saw famous chefs Zhao Danian and Shu Yi pledge to abstain from cooking endangered wildlife. While the pledge achieved widespread recognition, both Olmedo and Marchildon say it's difficult to know whether it made any difference to people's actions.

"In life we see a thousand messages every day, and it is very hard to pinpoint whether one campaign has actually made a difference in people's behavior," she explains.

Awareness Is Not Enough

Many campaigns that feature celebrities focus on raising awareness rather than on concrete action — which, for researcher Olmedo, raises a further problem in identifying effectiveness.

"Reach should never be a success outcome," she says. "Many campaigns say they reached a certain number of people on social media. But there has been a lot of research that shows that simply giving people information does not mean they are actually going to remember it or act upon it."

But anecdotal evidence from campaigns may suggest reach can make an active difference.

"Our VIP video is by far the most watched on our social media channels," McCormack from German Zero says. "People respond to it very directly. A lot of volunteers of all ages heard about us through that video."

However, some marketing studies have shown that celebrity endorsement of a cause or product can distract from the issue itself, as people only remember the person, not the content of what they were saying.

Choosing the Right Celebrity

Celebrity choice is also very important. Campaigns that use famous faces are often aiming to appeal to members of the public who do not necessarily follow green issues.

For certain campaigns with clear target audiences, choosing a climate scientist or well-known environmentalist rather than a celebrity could be more appealing — Attenborough is a classic example. For others, images and videos involving cute animals may be more likely to get a message heard than attaching a famous face.

"We choose celebrities who have a lifestyle where they are already talking about these issues," says Marchildon from the UN. "You need figures with credibility."

McCormack cites the example of Katharine Hayhoe, an environmental scientist who is also an evangelical Christian. In the southern United States, Hayhoe has become a celebrity in her own right, appealing to an audience that might not normally be interested in the messages of climate scientists.

But as soon as you get a celebrity involved, campaigns also put themselves at risk of the whims of that celebrity. Prince William and younger members of the royal family have come under fire in recent years for alleged hypocrisy for their backing of environmental campaigns while simultaneously using private jets to fly around the world.

But Does It Really Work?

While environmental campaigns hope that endorsement from well-known figures can boost a campaign, there is little research to back this up.

"The biggest finding [from my study] was that we were unable to produce any evidence that shows that celebrity endorsement of environmental causes makes any difference," says Olmedo.

This will come as a blow to many campaigns that have invested time and effort into relationships with celebrity ambassadors. But for many, the personal message that many celebrities offer in videos like that produced by German Zero and campaigns like the Earthshot Prize are what counts.

The research may not prove this conclusively — but if the public believes a person they respect deeply personally cares about an important issue, they are perhaps more likely to care too.

"I personally believe in the power this can have," says Marchildon. "And if having a celebrity involved can get a single 16-year-old future leader thinking about environmentalist issues — that is enough."

Reposted with permission from DW.

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