Hormel, Kellogg’s Getting Into the Plant-Based Meat Business

By Elizabeth Pratt
- Hormel, Kellogg's, and Kroger are among the large companies now planning to offer "fake meat" products at grocery stores.
- Experts say the trend toward plant-based meats coincides with consumers' desires to eat less meat.
- However, experts urge consumers to closely check package labels as a product isn't necessarily healthy just because it's described as plant-based.
In grocery stores and fast-food outlets around the U.S., a revolution is taking place.
Alternatives to meat may not be new, but recent improvements to the products, such as fake meats that really "bleed" and fake chicken that tastes like the real thing, have led to a surge in popularity of faux meats.
Fake meats are big business with companies such as Burger King, KFC, and Dunkin' all adding the products to their menus. But they're no longer alone.
Now, traditional food companies such as Kellogg's, Tyson, and Kroger are also jumping on the fake meat bandwagon.
"Plant-based meat products have become a hot item in grocery stores and fast-food restaurants. With the growing interest in flexitarianism, or incorporating more vegetarian options into their diet, this trend doesn't surprise me," Lauri Wright, PhD, an assistant professor in public health at the University of South Florida, told Healthline.
"I view increased access to more plant-based food options as very positive both for our health and the health of the environment," she said. "Alternative meat products have been around for years. What is different now is the growing variety of products and improved taste, which I think means this is a trend that is here to stay."
The rise of alternative proteins into the mainstream diet has seen big name outlets partner with companies such as Impossible Foods and Beyond Burgers to make faux meats easily accessible for consumers.
Consumers can now buy Impossible Foods and Beyond Burgers in grocery stores as well as at fast-food restaurants.
More Companies Jumping In
Traditional competitors are taking note.
Tyson Foods, well known for its chicken products, has introduced a new range of plant-based nuggets. Earlier this month, it also announced a new venture to create plant-based shellfish. The company hopes to create a plant-based alternative to shrimp by 2020.
This fall, Kroger will be launching its own line of plant-based meats to appear alongside regular meats in stores.
Morningstar Farms, owned by Kellogg's, is also introducing a range of realistic plant-based meats under the name "Incogmeato."
Last week, Hormel Foods, famous for its Spam products, introduced a line of meat substitutes called Happy Little Plants.
Appealing to Consumers
The new products are a move Dana Hunnes, PhD, a senior dietitian at the University of California Los Angeles Medical Center, says will appeal to a growing number of people interested in plant-based diets.
"People want their cake and get to eat it, too," she told Healthline. "People want to eat meat but also want to eat it in a healthier/better-for-the-planet sort of way. These new fake meats are a perfect mixture of meaty flavor, meaty texture, and are good for the Earth."
"I think with younger generations going on the bandwagon of eating more plant-based and trying to protect the environment, as climate change is becoming ever more serious, these fake meats are the opportunity people have been looking for to still eat 'meat' without doing all the damage," Hunnes added.
Wright says that easily accessible fake meats may also decrease the amount of meat Americans are eating.
"The typical American diet is still primarily 'meat and potatoes' based. According to the U.S. Department of Agriculture, Americans consumed over 200 pounds of red meat and poultry in 2018. That translates into 10 ounces per day, which is twice the amount recommended by health agencies. Increased access to plant-based meats could help decrease the intake of meat while increasing vegetable consumption," she said.
Are Fake Meats Healthy?
Some have raised concerns over the healthiness of fake meats.
The chief executive officer of Whole Foods says he won't endorse the products, citing the fact they're often highly processed.
It's a claim many of the experts who spoke with Healthline say is reasonable to keep in mind.
"Plant-based isn't always equivalent to healthy and I think that plant-based meats may be wearing a 'health halo,'" Jennifer McDaniel, MS, RDN, CSSD, LD, founder of McDaniel Nutrition Therapy, told Healthline. "If a consumer doesn't read the nutrition facts label or ingredient list, these plant-based meats may be misleadingly healthier than they actually are. It is important to remember that just because a food is plant-based doesn't mean it is healthy or healthier than its meat counterpart."
"Consumers should look for products that use more whole ingredients like beans, nuts, seeds, and vegetables compared to the more ultra-processed ingredients," she said.
"Overall, the less-processed forms of plant-based meat alternatives are ideal. Consumers should also compare sodium when choosing plant-based meats. In a chart comparing plant-based burgers to a beef burger, there was almost five times more sodium in the plant-based option versus the beef," she added.
Debbie Petitpain, MS, RDN, a spokesperson for the Academy of Nutrition and Dietetics, agrees. She says there are many ways people can incorporate healthy meat-free options in their own kitchen.
"Fake meats are no substitute for minimally processed, whole, plant foods," she told Healthline. "Plant proteins like beans, lentils, and soy including tofu and tempeh promote health and prevent chronic disease… it's easy to find recipes that use these foods or foods like eggplant, jackfruit, mushrooms, potatoes, cauliflower, and quinoa to replace meat in dishes from tacos to burgers, lasagna to chili. Your imagination is your only limitation."
But as more and more people introduce meat-free Monday and more plant-based options to their diets, she says it makes sense for companies to embrace changing attitudes toward meat.
"As the world's population explodes, the food supply will be stressed. Large food companies and food distributors play an integral role in the adaptations that will need to be made. It's simply good business sense to offer food options that will be key in this transition. Americans' appetite are changing — they're demanding and enjoying products made from plants that resemble foods, like meat, that are familiar to them," she said.
Reposted with permission from our media associate Healthline.
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By Katy Neusteter
The Biden-Harris transition team identified COVID-19, economic recovery, racial equity and climate change as its top priorities. Rivers are the through-line linking all of them. The fact is, healthy rivers can no longer be separated into the "nice-to-have" column of environmental progress. Rivers and streams provide more than 60 percent of our drinking water — and a clear path toward public health, a strong economy, a more just society and greater resilience to the impacts of the climate crisis.
Public Health
<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTUyNDY3MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY2MDkxMTkwNn0.pyP14Bg1WvcUvF_xUGgYVu8PS7Lu49Huzc3PXGvATi4/img.jpg?width=980" id="8e577" class="rm-shortcode" data-rm-shortcode-id="1efb3445f5c445e47d5937a72343c012" data-rm-shortcode-name="rebelmouse-image" data-width="3000" data-height="2302" />Wild and Scenic Merced River, California. Bob Wick / BLM
<p>Let's begin with COVID-19. More than <a href="https://www.nytimes.com/interactive/2020/us/coronavirus-us-cases.html?name=styln-coronavirus&region=TOP_BANNER&block=storyline_menu_recirc&action=click&pgtype=LegacyCollection&impression_id=2f508610-2a87-11eb-8622-4f6c038cbd1d&variant=1_Show" target="_blank">16 million Americans</a> have contracted the coronavirus and, tragically,<a href="https://www.nytimes.com/interactive/2020/us/coronavirus-us-cases.html?name=styln-coronavirus&region=TOP_BANNER&block=storyline_menu_recirc&action=click&pgtype=LegacyCollection&impression_id=2f508610-2a87-11eb-8622-4f6c038cbd1d&variant=1_Show" target="_blank"> more than</a> <a href="https://www.nytimes.com/interactive/2020/us/coronavirus-us-cases.html?name=styln-coronavirus&region=TOP_BANNER&block=storyline_menu_recirc&action=click&pgtype=LegacyCollection&impression_id=2f508610-2a87-11eb-8622-4f6c038cbd1d&variant=1_Show" target="_blank">300,000 have died</a> due to the pandemic. While health officials encourage hand-washing to contain the pandemic, at least <a href="https://closethewatergap.org/" target="_blank">2 million Americans</a> are currently living without running water, indoor plumbing or wastewater treatment. Meanwhile, <a href="https://www.theguardian.com/us-news/2020/jun/23/millions-of-americans-cant-afford-water-bills-rise" target="_blank">aging water infrastructure is growing increasingly costly for utilities to maintain</a>. That cost is passed along to consumers. The upshot? <a href="https://research.msu.edu/affordable-water-in-us-reaching-a-crisis/" target="_blank">More than 13 million</a> U.S. households regularly face unaffordable water bills — and, thus, the threat of water shutoffs. Without basic access to clean water, families and entire communities are at a higher risk of <a href="https://www.americanprogress.org/issues/green/news/2020/08/05/488705/bridging-water-access-gap-covid-19-relief/" target="_blank">contracting</a> and spreading COVID-19.</p><p>We have a moral duty to ensure that everyone has access to clean water to help prevent the spread of the coronavirus. Last spring, <a href="https://nymag.com/intelligencer/2020/03/coronavirus-stimulus-bill-explained-bailouts-unemployment-benefits.html" target="_blank">Congress appropriated more than $4 trillion</a> to jumpstart the economy and bring millions of unemployed Americans back to work. Additional federal assistance — desperately needed — will present a historic opportunity to improve our crumbling infrastructure, which has been <a href="https://www.theguardian.com/us-news/2020/jun/23/millions-of-americans-cant-afford-water-bills-rise" target="_blank" rel="noopener noreferrer">grossly underfunded for decades</a>.</p><p>A report by my organization, American Rivers, suggests that <a href="https://s3.amazonaws.com/american-rivers-website/wp-content/uploads/2020/07/09223525/ECONOMIC-ENGINES-Report-2020.pdf" target="_blank" rel="noopener noreferrer">Congress must invest at least $50 billion</a> "to address the urgent water infrastructure needs associated with COVID-19," including the rising cost of water. This initial boost would allow for the replacement and maintenance of sewers, stormwater infrastructure and water supply facilities.</p>Economic Recovery
<p>Investing in water infrastructure and healthy rivers also creates jobs. Consider, for example, that <a href="https://tinyurl.com/y9p6sgnk" target="_blank">every $1 million spent on water infrastructure in the United States generates more than 15 jobs</a> throughout the economy, according to a report by the Value of Water Campaign. Similarly, <a href="https://tinyurl.com/yyvd2ksp" target="_blank">every "$1 million invested in forest and watershed restoration contracting will generate between 15.7 and 23.8 jobs,</a> depending on the work type," states a working paper released by the Ecosystem Workforce Program, University of Oregon. Healthy rivers also spur tourism and recreation, which many communities rely on for their livelihoods. According to the findings by the Outdoor Industry Association, which have been shared in our report, "Americans participating in watersports and fishing spend over <a href="https://s3.amazonaws.com/american-rivers-website/wp-content/uploads/2020/06/30222425/Exec-summary-ECONOMIC-ENGINES-Report-June-30-2020.pdf" target="_blank">$174 billion</a> on gear and trip related expenses. And, the outdoor watersports and fishing economy supports over <a href="https://s3.amazonaws.com/american-rivers-website/wp-content/uploads/2020/06/30222425/Exec-summary-ECONOMIC-ENGINES-Report-June-30-2020.pdf" target="_blank">1.5 million jobs nationwide</a>."</p><p>After the 2008 financial crisis, Congress invested in infrastructure to put Americans back to work. The American Recovery and Reinvestment Act <a href="https://thehill.com/blogs/congress-blog/economy-a-budget/25941-clean-water-green-infrastructure-get-major-boost" target="_blank">of 2009 (ARRA) allocated $6 billion</a> for clean water and drinking water infrastructure to decrease unemployment and boost the economy. More specifically, <a href="https://www.conservationnw.org/news-updates/us-reps-push-for-millions-of-restoration-and-resilience-jobs/" target="_blank" rel="noopener noreferrer">an analysis of ARRA</a> "showed conservation investments generated 15 to 33 jobs per million dollars," and more than doubled the rate of return, according to a letter written in May 2020 by 79 members of Congress, seeking greater funding for restoration and resilience jobs.</p><p>Today, when considering how to create work for the <a href="https://www.bls.gov/news.release/pdf/empsit.pdf" target="_blank" rel="noopener noreferrer">10.7 million</a> people who are currently unemployed, Congress should review previous stimulus investments and build on their successes by embracing major investments in water infrastructure and watershed restoration.</p>Racial Justice
<p>American Rivers also recommends that Congress dedicate <a href="https://s3.amazonaws.com/american-rivers-website/wp-content/uploads/2020/07/09223525/ECONOMIC-ENGINES-Report-2020.pdf" target="_blank" rel="noopener noreferrer">$500 billion for rivers and clean water over the next 10 years</a> — not just for the benefit of our environment and economy, but also to begin to address the United States' history of deeply entrenched racial injustice.</p><p>The <a href="https://www.epa.gov/npdes/sanitary-sewer-overflows-ssos" target="_blank" rel="noopener noreferrer">23,000-75,000 sewer overflows</a> that occur each year release up to <a href="https://www.americanrivers.org/2020/05/fighting-for-rivers-means-fighting-for-justice/#:~:text=There%20are%20also%2023%2C000%20to%2075%2C000%20sanitary%20sewer,to%20do%20with%20the%20mission%20of%20American%20Rivers." target="_blank" rel="noopener noreferrer">10 billion gallons of toxic sewage</a> <em>every day</em> into rivers and streams. This disproportionately impacts communities of color, because, for generations, Black, Indigenous, Latinx and other people of color have been <a href="https://www.scientificamerican.com/article/flooding-disproportionately-harms-black-neighborhoods/" target="_blank" rel="noopener noreferrer">relegated</a> to live in flood-prone areas and in neighborhoods that have been intentionally burdened with a lack of development that degrades people's health and quality of life. In some communities of color, incessant flooding due to stormwater surges or <a href="https://www.ajc.com/opinion/opinion-partnering-to-better-manage-our-water/7WQ6SEAQP5E4LGQCEYY5DO334Y/" target="_blank" rel="noopener noreferrer">combined sewer overflows</a> has gone unmitigated for decades.</p><p>We have historically treated people as separate from rivers and water. We can't do that anymore. Every voice — particularly those of people most directly impacted — must have a loudspeaker and be included in decision-making at the highest levels.</p><p>Accordingly, the new administration must diligently invest in projects at the community level that will improve lives in our country's most marginalized communities. We also must go further to ensure that local leaders have a seat at the decision-making table. To this end, the Biden-Harris administration should restore <a href="https://www.epa.gov/cwa-401#:~:text=Section%20401%20Certification%20The%20Clean%20Water%20Act%20%28CWA%29,the%20United%20States.%20Learn%20more%20about%20401%20certification." target="_blank">Section 401 of the Clean Water Act</a>, which was undermined by the <a href="https://earthjustice.org/news/press/2020/tribes-and-environmental-groups-sue-trump-administration-to-preserve-clean-water-protections#:~:text=Under%20Section%20401%20of%20the%20Clean%20Water%20Act%2C,seeks%20to%20undermine%20that%20authority%20in%20several%20ways%3A" target="_blank">Trump administration's 2020 regulatory changes</a>. This provision gives states and tribes the authority to decide whether major development projects, such as hydropower and oil and gas projects, move forward.</p>Climate Resilience
<p>Of course, the menacing shadow looming over it all? Climate change. <a href="https://media.ifrc.org/ifrc/wp-content/uploads/2020/11/IFRC_wdr2020/IFRC_WDR_ExecutiveSummary_EN_Web.pdf" target="_blank">More than 100 climate-related catastrophes</a> have pummeled the Earth since the pandemic was declared last spring, including the blitzkrieg of megafires, superstorms and heat waves witnessed during the summer of 2020, directly impacting the lives of more than <a href="https://media.ifrc.org/ifrc/wp-content/uploads/2020/11/IFRC_wdr2020/IFRC_WDR_ExecutiveSummary_EN_Web.pdf" target="_blank">50 million people globally</a>.</p><p>Water and climate scientist Brad Udall often says, "<a href="https://www.youtube.com/watch?v=xQhpj5G0dME" target="_blank">Climate change is water change</a>." In other words, the most obvious and dire impacts of climate change are evidenced in profound changes to our rivers and water resources. You've likely seen it where you live: Floods are more damaging and frequent. Droughts are deeper and longer. Uncertainty is destabilizing industry and lives.</p><p>By galvanizing action for healthy rivers and managing our water resources more effectively, we can insure future generations against the consequences of climate change. First, we must safeguard rivers that are still healthy and free-flowing. Second, we must protect land and property against the ravages of flooding. And finally, we must promote policies and practical solutions that take the science of climate disruption into account when planning for increased flooding, water shortage and habitat disruption.</p><p>Imagine all that rivers do for us. Most of our towns and cities have a river running through them or flowing nearby. Rivers provide clean drinking water, irrigate crops that provide our food, power our homes and businesses, provide wildlife habitat, and are the lifeblood of the places where we enjoy and explore nature, and where we play and nourish our spirits. Healthy watersheds help <a href="https://news.un.org/en/story/2020/03/1059952" target="_blank" rel="noopener noreferrer">mitigate</a> climate change, absorbing and reducing the amount of carbon in the atmosphere. Healthy rivers and floodplains help communities adapt and build resilience in the face of climate change by improving flood protection and providing water supply and quality benefits. Rivers are the cornerstones of healthy, strong communities.</p><p>The more than <a href="https://archive.epa.gov/water/archive/web/html/index-17.html" target="_blank" rel="noopener noreferrer">3 million miles</a> of rivers and streams running across our country are a source of great strength and opportunity. When we invest in healthy rivers and clean water, we can improve our lives. When we invest in rivers, we create jobs and strengthen our economy. When we invest in rivers, we invest in our shared future.</p>EcoWatch Daily Newsletter
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