Quantcast
Food

Growing Trends in the Local Food Movement Show Industry Is Thriving


Developing local food channels is seeming a reliable solution to increasing access to healthy foods for communities throughout the U.S. Photo credit: Arina P Habich

Local food sales are accounted from the 7.8 percent of U.S. farms that identify as “marketing food locally." Of those farms, 70 percent facilitated sales solely through direct-to-consumer (DTC) marketing channels, while the remaining 30 percent operated entirely through intermediated marketing channels, or a combination of both. Between 2002 and 2007, the number of DTC farms and number of DTC sales demonstrated a correlating increase of 17 percent and 32 percent. However, from 2007- 2012, data exhibited only a slight increase of 5.5 percent in the number of DTC farms in the U.S., “with no change in DTC sales." Dr. Sara A. Low of the Economic Research Service (ERS) suggests that the plateau in DTC sales could have resulted from a lull in consumer interests, an increase in sales transactions through intermediated marketing channels or a byproduct of the recession.

The USDA report also indicates that between 2007 and 2012, there was a decrease in the value of DTC sales, while sales through intermediated marketing channels exhibited great returns. In fact, 80 percent of the US$6.1 billion in total local food sales were through intermediated marketing channels from larger local food farms, many situated near urban centers.

The report did not provide specifics regarding consumer demographics for DTC marketing outlets. More often than not, DTC marketing outlets, like farmers' markets, offer lower prices than grocery stores. But the data reveals that consumers are willing to pay a premium for local foods.

Over the last several years, more than 30 state laws have passed in an effort to expand the presence of farmers' markets nationwide. Many of these laws seek to not only support and grow local food systems, but they also work towards increasing access to healthy foods. Furthermore, the 2014 Farm Bill highlights “increased" funding for the development of intermediated marketing channels, and the “reauthorization" of “food access programs" targeting both senior citizens and school children. In addition, the current Farm Bill also establishes increased access to “locally and regionally marked food" for SNAP participants by allocating funds to make purchasing from farmers' markets an easier and less costly process.

Jessica Wright graduated from Harvard College with an A.B. in Government, and is currently a graduate student at NYU pursuing a Master's in Food Studies.

Show Comments ()
Sponsored
African elephant. USFWS

Lawsuit Challenges Trump Administration Over New Elephant and Lion Trophy Policies, Still in Effect Despite Trump's Tweets

The Center for Biological Diversity and Natural Resources Defense Council sued the Trump administration Monday for allowing U.S. hunters to import elephant and lion trophies from Zimbabwe. The lawsuit aims to protect animals and resolve confusion created by the administration's contradictory announcements in recent days.

The suit comes days after the U.S. Fish and Wildlife Service abruptly reversed an Obama-era ban on elephant trophy imports based on catastrophic elephant population declines. Fish and Wildlife also recently greenlighted lion trophy imports from Zimbabwe, despite the controversial killing of Cecil the Lion in Zimbabwe in 2015.

Keep reading... Show less
Below the Mackinac bridge runs Enbridge Line 5, transporting 23 Million gallons of oil and liquid gas every day. Conor Mihell

Four Questions About the New Line 5 Pipeline Report

By Beth Wallace

In June, the state of Michigan released a draft report on alternatives to Enbridge's Line 5 pipeline, which pumps up to 23 million gallons of oil and natural gas liquids (NGLs) per day along the bottom of the Straits of Mackinac. The draft report, written by Dynamic Risk, was met with heavy criticism from all sides, and the National Wildlife Federation joined with many others to suggest numerous and substantive changes. On Nov. 20, the final alternatives report was released to the public. As per an agreement with the state to obtain funding for the report, Enbridge has had five days to review this report before it is released publicly.

Keep reading... Show less
USDA

Thanksgiving Dinner Is Cheapest in Years, But Are Family Farms Paying the Price?

By Sarah Reinhardt

Last week, the Farm Bureau released the results of its annual price survey on the cost of a typical Thanksgiving dinner. The grand total for a "feast" for 10 people, according to this year's shoppers? About 50 dollars ($49.87, if you want to be exact). That includes a 16-pound turkey at $1.40 per pound, and a good number of your favorite sides: stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream, and coffee and milk.

After adjusting for inflation, the Farm Bureau concluded that the cost of Thanksgiving dinner was at its lowest level since 2013. Let's talk about what that means for farmers, and for all of us.

Keep reading... Show less

Would More People Ride the Bus if It Looked and Felt Like a Train?

By Jeff Turrentine

It moves through city thoroughfares, towering above automobile traffic. It makes frequent stops to pick up and drop off passengers. It has places to sit, places to stand, and—yes—rubber-tired wheels that go 'round and 'round, all through the town.

But don't call it a bus. It's a "trackless electric train."

Keep reading... Show less
Sponsored

Electric Car Sales Surge 63% Globally

Electric vehicles (EVs) continue to gain momentum on the world market.

Global sales of electric and hybrid cars are 63 percent higher than the same quarter last year, and up 23 percent from the second quarter, according to a Bloomberg New Energy Finance (BNEF) report.

Keep reading... Show less
Harvesting sugarcane in Brazil. Jonathan Wilkins / CC BY-SA

Jet Fuel From Sugarcane? It’s No Flight of Fancy

By Deepak Kumar, Stephen P. Long and Vijay Singh

The aviation industry produces two percent of global human-induced carbon dioxide emissions. This share may seem relatively small—for perspective, electricity generation and home heating account for more than 40 percent—but aviation is one of the world's fastest-growing greenhouse gas sources. Demand for air travel is projected to double in the next 20 years.

Airlines are under pressure to reduce their carbon emissions, and are highly vulnerable to global oil price fluctuations. These challenges have spurred strong interest in biomass-derived jet fuels. Bio-jet fuel can be produced from various plant materials, including oil crops, sugar crops, starchy plants and lignocellulosic biomass, through various chemical and biological routes. However, the technologies to convert oil to jet fuel are at a more advanced stage of development and yield higher energy efficiency than other sources.

Keep reading... Show less
Sponsored
Renewable Energy
"Eólica" or wind power plant in Guanacaste, Costa Rica. ICE Group / Twitter

Costa Rica Runs Entirely on Renewable Energy for 300 Days

Costa Rica has charted another clean energy accolade. So far this year, the Central American country has run on 300 days of 100 percent power generation from renewable energy sources, according to the Costa Rican Institute of Electricity (ICE), which cited figures from the National Center for Energy Control.

With six weeks left of 2017 to go, Costa Rica could easily surpass 300 days.

Keep reading... Show less
Popular
iStock

Starbucks Falls Short on Environmental Commitments

By Davis Harper

Since the early 1970s, Starbucks has held a special place in cupholders. Widespread infatuation with the company's caffeinated beverages has earned the coffee giant a storefront on almost every corner. With outposts in 75 countries and a whopping 13.3 million people enrolled in its loyalty rewards program, Starbucks has scorched nearly all of its closest competitors among major U.S. food brands (most of which aren't even coffee chains) in total market value.

With such reach and power comes tremendous responsibility. Starbucks touts its own corporate responsibility—claiming to be climate-change-aware and cognizant of its environmental cup-print—but how many latte-sippers know that their paper cup actually isn't recyclable and that it'll likely end up in a landfill? Might the knowledge that Starbucks's meat supply is pumped with antibiotics alter the market's appetite for the popular chicken and double-smoked bacon sandwich? Although the company prides itself on environmental awareness and progress toward sustainable products, multiple reports point to the mega-corporation's failure to live up to its own purported standards.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!