Quantcast
Environmental News for a Healthier Planet and Life

Growing Trends in the Local Food Movement Show Industry Is Thriving

Food
Growing Trends in the Local Food Movement Show Industry Is Thriving

Developing local food channels is seeming a reliable solution to increasing access to healthy foods for communities throughout the U.S. Photo credit: Arina P Habich

Local food sales are accounted from the 7.8 percent of U.S. farms that identify as “marketing food locally." Of those farms, 70 percent facilitated sales solely through direct-to-consumer (DTC) marketing channels, while the remaining 30 percent operated entirely through intermediated marketing channels, or a combination of both. Between 2002 and 2007, the number of DTC farms and number of DTC sales demonstrated a correlating increase of 17 percent and 32 percent. However, from 2007- 2012, data exhibited only a slight increase of 5.5 percent in the number of DTC farms in the U.S., “with no change in DTC sales." Dr. Sara A. Low of the Economic Research Service (ERS) suggests that the plateau in DTC sales could have resulted from a lull in consumer interests, an increase in sales transactions through intermediated marketing channels or a byproduct of the recession.

The USDA report also indicates that between 2007 and 2012, there was a decrease in the value of DTC sales, while sales through intermediated marketing channels exhibited great returns. In fact, 80 percent of the US$6.1 billion in total local food sales were through intermediated marketing channels from larger local food farms, many situated near urban centers.

The report did not provide specifics regarding consumer demographics for DTC marketing outlets. More often than not, DTC marketing outlets, like farmers' markets, offer lower prices than grocery stores. But the data reveals that consumers are willing to pay a premium for local foods.

Over the last several years, more than 30 state laws have passed in an effort to expand the presence of farmers' markets nationwide. Many of these laws seek to not only support and grow local food systems, but they also work towards increasing access to healthy foods. Furthermore, the 2014 Farm Bill highlights “increased" funding for the development of intermediated marketing channels, and the “reauthorization" of “food access programs" targeting both senior citizens and school children. In addition, the current Farm Bill also establishes increased access to “locally and regionally marked food" for SNAP participants by allocating funds to make purchasing from farmers' markets an easier and less costly process.

Jessica Wright graduated from Harvard College with an A.B. in Government, and is currently a graduate student at NYU pursuing a Master's in Food Studies.

Yves Adams / Instagram

A rare yellow penguin has been photographed for what is believed to be the first time.

Read More Show Less

EcoWatch Daily Newsletter

The Crystal building in London, England is the first building in the world to be awarded an outstanding BREEAM (BRE Environmental Assessment Method) rating and a LEED (Leadership in Energy and Environmental Design) platinum rating. Alphotographic / Getty Images

By Stuart Braun

We spend 90% of our time in the buildings where we live and work, shop and conduct business, in the structures that keep us warm in winter and cool in summer.

But immense energy is required to source and manufacture building materials, to power construction sites, to maintain and renew the built environment. In 2019, building operations and construction activities together accounted for 38% of global energy-related CO2 emissions, the highest level ever recorded.

Read More Show Less

Trending

Houses and wooden debris are shown in flood waters from Hurricane Katrina Sept. 11, 2005 in New Orleans, Louisiana. Jerry Grayson / Helifilms Australia PTY Ltd / Getty Images

By Eric Tate and Christopher Emrich

Disasters stemming from hazards like floods, wildfires, and disease often garner attention because of their extreme conditions and heavy societal impacts. Although the nature of the damage may vary, major disasters are alike in that socially vulnerable populations often experience the worst repercussions. For example, we saw this following Hurricanes Katrina and Harvey, each of which generated widespread physical damage and outsized impacts to low-income and minority survivors.

Read More Show Less
A gray wolf is seen howling outside in winter. Wolfgang Kaehler / Contributor / Getty Images

Wisconsin will end its controversial wolf hunt early after hunters and trappers killed almost 70 percent of the state's quota in the hunt's first 48 hours.

Read More Show Less
Tom Vilsack speaks on December 11, 2020 in Wilmington, Delaware after being nominated to be Agriculture Secretary by U.S. President Joe Biden. Jim Watson / AFP / Getty Images

By Jessica Corbett

Sen. Bernie Sanders on Tuesday was the lone progressive to vote against Tom Vilsack reprising his role as secretary of agriculture, citing concerns that progressive advocacy groups have been raising since even before President Joe Biden officially nominated the former Obama administration appointee.

Read More Show Less