Grainwashing—Organic Vs. Natural Cereal
Like many other consumers, I used to think that if I shopped at the local co-op or in the natural section of the grocery store, I couldn’t go wrong. I could relinquish my fears of genetically modified organisms (GMOs) and pesticides and breeze through my grocery shopping without an eco-care in the world.
Not so true.
Now, I know that just because a product has pictures of baby animals or leaves, or is sitting on the shelf next to an organic product, or says “natural,” it does not mean it’s healthier or more eco-friendly than other conventional options.
According to the latest report from the Cornucopia Institute:
There are no restrictions for foods labeled “natural” (very basic standards exist only for meat products). The term often constitutes nothing more than meaningless marketing hype promoted by corporate interests seeking to cash in on the consumer desire for food produced in a genuinely sustainable manner.
Unlike the organic label, no government agency, certification group or other independent entity fully defines the term “natural” on processed food packages or ensures that the claim has merit.
This report explores the vast differences between organic cereal and granola products and so-called natural products, which contain ingredients grown on conventional farms where the use of toxic pesticides and genetically engineered organisms is widespread.
Our analysis reveals that “natural” products—using conventional ingredients—often are priced higher than equivalent organic products. This suggests that some companies are taking advantage of consumer confusion.
To find brands that are committed to sustainable agriculture, avoiding genetically engineered ingredients and supporting organic farmers, use the Cereal Scorecard.
Here’s a quick video summary of their findings:
Does your family eat cereal? What kind? Any other easy breakfast ideas?
- Visit Eat Healthy to find recipes that are fast, frugal, fun and eco-friendly.
- Is Organic Milk A Hoax?
- What Does “Organic” Really Mean?
For more information, click here.
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By Jeff Masters, Ph.D.
Earth had its second-warmest year on record in 2020, just 0.02 degrees Celsius (0.04°F) behind the record set in 2016, and 0.98 degrees Celsius (1.76°F) above the 20th-century average, NOAA reported January 14.
Figure 1. Departure of temperature from average for 2020, the second-warmest year the globe has seen since record-keeping began in 1880, according to NOAA. Record-high annual temperatures over land and ocean surfaces were measured across parts of Europe, Asia, southern North America, South America, and across parts of the Atlantic, Indian, and Pacific oceans. No land or ocean areas were record cold for the year. NOAA National Centers for Environmental Information
Figure 2. Total ocean heat content (OHC) in the top 2000 meters from 1958-2020. Cheng et al., Upper Ocean Temperatures Hit Record High in 2020, Advances in Atmospheric Sciences
Figure 3. Departure of sea surface temperature from average in the benchmark Niño 3.4 region of the eastern tropical Pacific (5°N-5°S, 170°W-120°W). Sea surface temperature were approximately one degree Celsius below average over the past month, characteristic of moderate La Niña conditions. Tropical Tidbits
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