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The product will be sold as 10-ounce bags of sliced Golden Delicious apples. The bags will not have a clear label saying it is a GMO product. Rather, a customer will only know that the fruit is genetically modified by scanning the bag's QR code with a smartphone, a feature that opponents have shunned.
Americans are generally wary of GMOs and recent polls show that the vast majority (89 percent) favor mandatory labels on GMO foods or products containing such ingredients.
The biotech apple, owned by British Columbia-based Okanagan Specialty Fruits, first stirred up controversy back in February 2015 when the U.S. Department of Agriculture deemed both the Arctic Golden Delicious and Arctic Granny varieties safe for human consumption. It was the first time the federal agency approved an aesthetically-improved genetically engineered food.
To prevent the crop from browning, the company silenced an enzyme called polyphenol oxidase (PPO) that drives oxidation in apples. The benefit of these apples, the company says, is that it cuts down food waste—about 40 percent of apples are currently wasted, with much of that waste from superficial bruising and browning.
"The purpose of Arctic apples is definitely to promote healthy eating, boost apple consumption and reduce food waste, no matter what your age, income or any other factor," Okanagan president Neal Carter told Bloomberg.
Other small biotech firms are eagerly watching consumer reaction to Arctic apples, Nature reported.
"If the apple sells, it will pave the way for others," explained Yinong Yang, a Pennsylvania State University plant pathologist who created a mushroom that resists browning by using the genome-editing tool CRISPR-Cas9. He wants to license his mushroom to commercial growers.
Carter told Nature that he is optimistic that people will buy his apples.
"We rarely get e-mails saying we are Satan anymore," he said. "Now we have people asking where they can buy the apples."
EcoWatch Daily Newsletter
By Jeff Turrentine
First off: Bangkok Wakes to Rain, the intricately wrought, elegantly crafted debut novel by the Thai-American author Pitchaya Sudbanthad, isn't really about climate change. This tale set in the sprawling subtropical Thai capital is ultimately a kind of family saga — although its interconnected characters aren't necessarily linked by a bloodline. What binds them is their relationship to a small parcel of urban land on which has variously stood a Christian mission, an upper-class family house, and a towering condominium. All of the characters have either called this place home or had some other significant connection to it.
Maine Gov. Janet Mills signed a bill into law Thursday banning public schools or universities in the state from using Native American mascots, names or imagery. Mills' action will make Maine the first state in the nation with such a ban once it goes into effect later this year, The Bangor Daily News reported.
Inslee's 'Evergreen Economy Plan' Calls for $9 Trillion Investment in New Green Jobs, Would Help Fossil Fuel Workers Transition
By Julia Conley
A new climate action plan put forth by Democratic presidential candidate Gov. Jay Inslee on Thursday is being praised for highlighting the enormous benefits that would result from a rapid shift in the U.S. to a renewable energy economy that centers on the needs of workers and vulnerable communities.