Black Friday is one of the busiest shopping days of the year, and the consumption it encourages can take a toll on human and planetary health.
"For people who don't have purchasing power, the ability to be able to buy something that is a necessity at a discounted price is obviously a benefit," MIT professor Nicholas Ashford told National Geographic last year. "For other people with more than enough, it just perpetuates a consumption-oriented society, which has an adverse effect on the environment."
In recent years, however, some companies have come to agree. Here are what four brands are doing to encourage more environmentally-friendly activities for the day after Thanksgiving.
1. REI Opts to Act
Join us this Black Friday for a nationwide cleanup – kicking off a year of change. Together we can fight for life o… https://t.co/X9aPLWB858— REI (@REI)1574112643.0
The outdoor gear company has closed its doors on Black Friday for five years now, encouraging its customers and employees, who are paid for the day, to #OptOutside and spend time in nature.
Originally, this decision was made for the sake of the company's employees, since Black Friday tends to pull retail workers away from their families, Ben Steele, the company's executive vice president and chief customer officer, told HuffPost.
But this year, REI is adding an environmental component and encouraging its customers to Opt to Act by joining one of the cleanups it has organized around the country with the Leave No Trace Center for Outdoor Ethics and United By Blue. The store said those who don't live near a cleanup can still pick up trash while they spend time outdoors.
"Today, that future is at risk," REI CEO and President Eric Artz wrote in a letter announcing the campaign. "We are in the throes of an environmental crisis that threatens not only the next 81 years of the co-op, but the incredible outdoor places that we love. Climate change is the greatest existential threat facing our co-op. I believe we do not have the luxury of calling climate change a political issue. This is a human issue. And we must act now."
2. Deciem Plans a "Moment of Nothingness"
Beauty company Deciem is also making a point this year by closing its stores and website Nov. 29 and implementing a month-long 23 percent discount for every one of its products sold online and in stores.
"Hyper-consumerism poses one of the biggest threats to the planet, and flash sales can often lead to rushed purchasing decisions, driven by the fear of a sell-out," the company wrote in a Nov. 1 Instagram post. "We no longer feel that Black Friday is an earth or consumer-friendly event, and have therefore decided to close our website and stores for a moment of nothingness on the 29th November."
In addition to environmental concerns, Deciem, which owns beauty brands The Ordinary and NIOD, emphasized that it wanted to give customers time to choose the right products.
"We strongly believe that skincare decisions should be based on education rather than impulse, and hope that a month-long promotion will provide the time for research, reflection, and consideration," they wrote.
3. 300+ Clothing Brands Unite to "Make Friday Green Again"
Fast fashion is a major environmental problem. A garbage-truck's worth of textiles is discarded every second, according to an Ellen MacArthur Foundation study. Clothing also sheds more than 50 billion plastic bottles worth of microfibers into the oceans every year. If industry practices don't change, fashion will gobble up a quarter of the world's carbon budget by 2050.
So it's fitting that more than 300 clothing companies are taking Black Friday off, BBC News reported. The Make Friday Green Again collective, whose members are largely French, wants customers to spend the day going through their closets to decide what they can repair, recycle or give away.
"When people buy something, we pollute because of the carbon emissions that come from making that product, from using it and then getting rid of that product," Nicolas Rohr, who started the group and co-founded green clothing company Faguo, told BBC News. "Today we don't buy what we need; we buy because we are tempted. We are not in a good relationship with consumption any more."
4. Patagonia Will Match Your Green Gifts
Outdoor store Patagonia will remain open to shoppers Black Friday, but it is also using this holiday season to encourage a different kind of gift giving.
Starting Nov. 29 and lasting through December, the company will match any donations made to one of environmental groups it supports through Patagonia Action Works, even if the giver doesn't purchase anything from the company. Customers can donate in their own name or as a gift, and the store will provide eCards and cards to print online or physical cards in store.
"Black Friday is often a day when we go out and buy things we don't really need and give them to people who don't really want them," Patagonia CEO Rose Marcario wrote on LinkedIn. "This year, consider giving to our home planet in the name of someone you love."
In her message, Marcario pointed out that environmental groups only receive three percent of charitable giving, despite the urgency of the climate crisis.
She also wasn't above encouraging a little passive-aggressive gift-giving when donating in others' names.
"With a wink and a friendly nudge, you might include those relatives or friends who refuse to believe in climate science," she wrote.
The Elephant in the Room
While these brands are offering a different vision of Black Friday, HuffPost writer Laura Paddison cautioned that the movement away from a door-busting Black Friday doesn't change the underlying culture of consumption that drives environmental harm year round. Both Deciem and REI offered November sales. (REI discounted items by up to 30 percent between Nov. 15 and 25.)
"[T]he elephant in the room here is that, even for companies that work hard to toe an ethical line, a business model predicated on growth means the ultimate aim is always to get people to buy more, which means producing more, which means more resources extracted, and more stuff in the world," she wrote.
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By Ruby Russell and Ajit Niranjan
Hamstrung by coronavirus lockdowns, frustrated school strikers have spent months staging digital protests against world leaders failing to act urgently on climate change.
Pandemic Stalls Protests<p>Last November, the head of the UN Environment Program was among the public and scientific figures to warn that 2020 offered a last chance to cut emissions. Then, few could have suspected this deadline would coincide with an unprecedented public health emergency.</p><p>The pandemic has <a href="https://www.dw.com/en/tough-times-ahead-for-climate-protesters-during-corona-pandemic/a-52978469" target="_blank">dealt climate activism a blow</a>. Niedeggen says that as a movement demanding that the world act on scientific advice, the school strikers took lockdown restrictions extremely seriously, halted public protests immediately and took their activism online.</p><p>On April 24, Fridays for Future organized a "digital strike," with Niedeggen hosting a that racked up close to a quarter of a million views. "We were not physically standing together, but we were all fighting together," she says.</p><p><a href="https://www.dw.com/en/climate-strikers-get-inventive-during-the-covid-19-crisis-fridays-for-future/a-53229262" target="_blank" rel="noopener noreferrer">Activists also gathered thousands of placards</a> from across Germany to lay out in front of the German Bundestag around the central slogan: "Fight every crisis."</p>
Opportunity for a New Normal<p>Last September's Global Climate Strike drew young and old protestors around the world, with organizers estimating a global turnout of 7.6 million, including an estimated 270,000 people in Berlin. Activists have adjusted this year's event to account for social distancing and different levels of coronavirus restrictions in cities taking part.</p><p>They say COVID-19 also presents opportunities.</p><p>"The pandemic shows that we can change our normal daily life, and we are very able to adjust to a situation of crisis," she says. The key question is how economies get back on their feet: "We have the possibility to build a new normal, to build a renewable world order, and an environmentally just, climate-just normal for everybody."</p><p>In July, Jeng was among 20 female Fridays for Future activists from the Global South to sign an open letter to G20 finance ministers warning that their decisions in "exclusive backrooms" over stimulus packages and corporate bailouts would "lock in development pathways for decades."</p><p>"The system is not broken, it was built to be unjust. We don't need recovery, we need a reboot," the letter reads, stressing that "black people, indigenous peoples and people of color," have been disproportionately hit by the economic, climate and coronavirus crises. </p>
Policy 'Not Quite There Yet'<p>Figures on stimulus spending do not suggest their words had much impact. The ministers were criticized for failing to relieve the debt of poorer countries, and according to <a href="https://www.energypolicytracker.org/region/g20/" target="_blank" rel="noopener noreferrer">Energy Policy Tracker</a>, G20 countries by August had pledged $169 billion (142 billion euros) to fossil fuels since the beginning of the pandemic.</p><p>Katrin Uba, associate professor of political science at Uppsala University in Sweden, is researching Fridays for Future. She says that despite the movement raising awareness and gaining access to policymakers, real policy change "is not there yet."</p><p>Still, she stresses that social movements go through waves of mobilization as public attention on their core issues ebbs and flows. And perhaps one of Fridays for Future's biggest achievements is birthing a politically active generation that will keep the fight up long after corona becomes a memory. </p><p>"We know clearly from our research that many of the people who came to the streets hadn't done any protesting before in their lives," she told DW. "And we also know that if you do one protest, you are likely to do more."</p>
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EcoWatch Daily Newsletter
This week marks the official start of fall, but longer nights and colder days can make it harder to spend time outdoors. Luckily, there are several inspiring environmental films that can be streamed at home.
1. Kiss the Ground<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="ccc5f0c92a5603e68aec39e56b0db02a"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/K3-V1j-zMZw?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><strong>Streaming On: Netflix</strong></p><p><strong>Premiere Date: Sept. 22</strong></p><p>Between <a href="https://www.ecowatch.com/wildfires-california-washington-oregon-photos-2647585008.html" target="_self">wildfires devastating the U.S. West Coast</a> and <a href="https://www.ecowatch.com/tropical-storm-beta-landfall-2647760268.html" target="_self">storms battering the Gulf</a>, the impacts of the <a href="https://www.ecowatch.com/climate-change/" target="_self">climate crisis</a> can feel overwhelming right now. <em><a href="https://kissthegroundmovie.com/" rel="noopener noreferrer" target="_blank">Kiss the Ground</a> </em>offers an alternative to all of the bad news by focusing on solutions.</p><p>The film, directed by Josh and Rebecca Tickell and narrated by Woody Harrelson, explains how we can heal the Earth through "regenerative agriculture," farming practices that draw carbon dioxide from the atmosphere and into soil as a way to restore soil health, which in turn boosts ecosystems and food supplies.</p><p>"<em>Kiss the Ground </em>shows how feasible it is to make these changes at a grassroots level immediately and make a truly substantive impact with low cost and easy to implement solutions," Executive Producer RJ Jain said in an email. "This is why I got involved."</p>
2. Public Trust: The Fight for America's Public Lands<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="5338f7a2931e356910026e5fd76fac56"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/jsKMTAaj_wQ?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><strong>Streaming On: YouTube</strong></p><p><strong>Premiere Date: Sept. 25, 2 p.m. EDT </strong></p><p>This <a href="https://www.patagonia.com/films/public-trust/" target="_blank">award-winning documentary</a> tells the stories of Indigenous activists, journalists, whistleblowers and historians working to protect America's <a href="https://www.ecowatch.com/tag/public-lands" target="_self">public lands</a>. The film focuses on three political struggles: the shrinking of <a href="https://www.ecowatch.com/tag/bears-ears" target="_self">Bears Ears</a> National Monument in Utah, the mining of Boundary Waters Wilderness in Minnesota and the opening of the <a href="https://www.ecowatch.com/tag/Arctic-National-Wildlife-Refuge" target="_self">Arctic National Wildlife Refuge</a> to fossil fuel exploration.</p><p><em>Public Trust</em> was directed by David Garrett Byars and produced by Jeremy Rubingh. Patagonia Films, Patagonia founder Yvon Chouinard and actor Robert Redford are executive producers. It will be <a href="https://www.youtube.com/watch?v=OGjnIG7puzY" rel="noopener noreferrer" target="_blank">released</a> on YouTube in time for <a href="https://www.ecowatch.com/national-public-lands-day-2640656776.html" target="_self">National Public Lands Day</a>.</p><p>"Our country is fortunate to have millions of acres of public lands, including National Parks, Monuments, Wildlife Refuges and Wilderness set aside for future generations," Redford said. "Sadly, these lands that belong to you and me are under unprecedented threats from the greed of big corporations, eager to weaken restrictions in the pursuit of profits. Many of our current politicians are also to blame. <em>Public Trust</em> tells the story of citizens who are fighting back. It's a much-needed wake-up call for all of us who want to preserve our unique and wild cultural heritage."</p>
3. David Attenborough: A Life on Our Planet<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="156438a30836a765d7a92982545fc334"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/B_OFZvAd05Y?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><strong>Streaming On: Netflix</strong></p><p><strong>Premiere Date: Oct. 4</strong></p><p>Beloved nature broadcaster <a href="https://www.ecowatch.com/tag/David-Attenborough" target="_self">David Attenborough</a> has spent his career introducing viewers to the wonders of our planet. In recent years, his footage of albatrosses swallowing <a href="https://www.ecowatch.com/tag/plastics" target="_self">plastic</a> in <em>Blue Planet II</em> has been credited with <a href="https://www.ecowatch.com/2018-fighting-plastic-waste-2624606566.html" target="_self">helping to ramp up</a> the global fight against plastic pollution. Now, in this <a href="https://www.wwf.org.uk/" rel="noopener noreferrer" target="_blank">World Wildlife Fund</a> (WWF)-produced <a href="https://www.attenborough.film/" rel="noopener noreferrer" target="_blank">documentary</a>, he reflects on the defining moments of his career and the devastating changes he has witnessed.</p><p><em>David Attenborough: A Life on Our Planet,</em> which was also produced by Silverback Films and directed by Alastair Fothergill, Jonnie Hughes and Keith Scholey, features an intimate conversation between Attenborough and Sir Michael Palin as the broadcaster reflects on his life and a career that took him to every continent on Earth. In addition to streaming on Netflix, the movie will be available in select theaters starting Sept. 28.</p><p>"For decades, David has brought the natural world to the homes of audiences worldwide, but there has never been a more significant moment for him to share his own story and reflections," WWF executive producer Colin Butfield said in a <a href="https://www.wwf.org.uk/updates/david-attenborough-life-our-planet" target="_blank">statement</a>. "This film coincides with a monumental year for environmental action as world leaders make critical decisions on nature and climate. It sends a powerful message from the most inspiring and celebrated naturalist of our time."</p>
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By Maria Trimarchi and Sarah Gleim
If all the glaciers and ice caps on the planet melted, global sea level would rise by about 230 feet. That amount of water would flood nearly every coastal city around the world [source: U.S. Geological Survey]. Rising temperatures, melting arctic ice, drought, desertification and other catastrophic effects of climate change are not examples of future troubles — they are reality today. Climate change isn't just about the environment; its effects touch every part of our lives, from the stability of our governments and economies to our health and where we live.
<p>Why environmental refugees flee their homes is a complicated mixture of environmental degradation and desperate socioeconomic conditions. People leave their homes when their livelihoods and safety are jeopardized. What effects of climate change put them in jeopardy? Climate change triggers, among other problems, desertification and drought, <a href="https://science.howstuffworks.com/environmental/green-science/deforestation.htm" target="_blank">deforestation</a>, land degradation, rising sea levels, <a href="https://science.howstuffworks.com/nature/natural-disasters/flood.htm" target="_blank">floods</a>, more frequent and more extreme storms, <a href="https://science.howstuffworks.com/nature/natural-disasters/earthquake.htm" target="_blank">earthquakes</a>, <a href="https://science.howstuffworks.com/nature/natural-disasters/volcano.htm" target="_blank">volcanoes</a>, food insecurity and famine.</p><p>The September <a href="http://visionofhumanity.org/app/uploads/2020/09/ETR_2020_web-1.pdf" target="_blank">2020 Ecological Threat Register Report</a>, by the Institute for Economics & Peace, predicts the hardest hit populations will be:</p><ul><li>Sub-Saharan Africa, South Asia, the Middle East and North Africa</li><li>Afghanistan, Syria, Iraq, Chad, India and Pakistan (which are among the world's least peaceful countries)</li><li>Pakistan, Ethiopia and Iran are most at risk for mass displacements</li><li>Haiti faces the highest risk of all countries in Central America and the Caribbean</li><li>India and China will be among countries experiencing high or extreme water stress</li></ul>
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