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During the Global Citizen 2015 Earth Day event on the Washington Monument Grounds in Washington, DC on Saturday, Connect4Climate and Earth Day Network organized a roundtable to engage world leaders and influencers in a candid conversation on climate communication. The discussion provided new approaches to messaging and framing climate science and solutions to increase awareness and catalyze action on climate change.
The roundtable brought together a diverse group of business and nonprofit leaders, including:
- Bianca Alexander, creative director and host of Conscious Living TV, and moderator of the roundtable
- Lucia Grenna, program manager at Connect4Climate at the World Bank Group
- Denis Hayes, board chair at Earth Day Network and CEO of The Bullitt Foundation
- Blanca Juti, chief brand officer at Rovio, the makers of Angry Birds
- Lydia Camarillo, vice president of Southwest Voter Registration Education Project
- Gregory Moore, executive director at NAACP National Voter Fund
- Ahmad Ashkar, founder and CEO of the Hult Prize Foundation
- Piers Sellers, deputy director of the Sciences and Exploration Directorate and acting director of the Earth Sciences Division at NASA
- Don Cheadle, actor, activist and United Nations Goodwill Ambassador
- William McDonough, chief executive of McDonough Innovation
- Reverend Sally Bingham, founder and president of The Regeneration Project
- Robert Wimmer, director of Energy & Environment Research Group and Technical & Regulatory Affairs at Toyota Motor North America
- Dr. Catherine Thomasson, executive director of Physicians for Social Responsibility
The roundtable discussed the following questions:
- How has your organization worked to reach new and broader audiences? Who is still missing from the conversation?
- How do we craft messaging to move people from awareness to action?
- How can athletes, artists and celebrities and other major social influencers best activate their large followings? What are the pitfalls?
- What is the role of social and technological innovation in communicating climate change?
- Where are the opportunities to build leadership in the movement? How can climate communications support climate leadership development?
- How will you and your organization sustain involvement in the movement beyond large-scale actions, such as Global Citizen 2015 Earth Day, People’s Climate March or COP 21 in Paris?
- Moving forward from this conversation and looking towards Paris, how do you plan to advance climate action?
Lydia Camarillo of Southwest Voter Registration Education Project began the conversation talking about how their efforts have registered more than 2.6 million Latinos. But about 15 years ago her organization realized they can't just fight for civil rights but also need to fight for our planet and make sure Latinos understand the impacts that climate change has on their communities.
She said, "What difference does it make if we fight to have an empowered community if we don't have a planet."
In the discussion on crafting the climate change message, Connect4Climate's Lucia Grenna said, "The greatest revolution of social media is not that we can communicate to millions of people, but rather millions of people can communicate to us. We hear stories from around the world and understand that climate change is not a scientific issue, it's very very real and it's about walking two extra hours to get water in Somalia or the floods in Bangladesh or drought in Sub-Saharan Africa."
Rev. Bingham of The Regeneration Project shared her thoughts. "Every social movement in this country has had the backing and the foundation of religious leaders ... We have people within the faith community that are calling climate change a civil rights movement, that it is the next civil rights movement that everybody is entitled to clean air and clean water."
Don Cheadle, an award-winning actor who participated in many of the days activities, visited the Alcantara Magic Garden-Connect4Climate pavilion, which was powered 100 percent by solar energy thanks to Building Energy. It was the first solar array ever installed on DC's National Mall.
"I think we are all in agreement that what we are dealing with is real and we need to make moves to address it," said Cheadle during the roundtable. "But if we can't bring everyone under the big tent, if we can't find ways to get the message out to those who are not in our camp, I think we're losing, we're missing. I'm interested in all the issues, but really I'm interested in how to communicate those issues more effectively. When we start to drill down and get out of policy and start getting into people, we start getting more nodding heads instead of folded arms."
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