Facebook Loophole Allows Climate Deniers to Spread Misinformation
Update, June 29: This post has been updated to include a comment from Facebook.
Facebook is coming under fire again for aiding climate change deniers. The platform opened a fact-checking loophole that allows misinformation to spread widely, even with opposition from scientists.
The conservative group believes that climate change fears are overblown and that burning more fossil fuels will ultimately help the planet. They have increasingly used Facebook to reach a bigger audience, E&E News reported, and Executive Director Caleb Rossiter said that the current "battle" over climate-related posts serves as a microcosm in the overall "war" over how to reach an audience outside of conservative media.
"You can reach so many people both with your posts and your advertisements," Rossiter said in the news report. "We're kind of like Donald Trump. We're not happy with the treatment we're getting from the mainstream media, we resort to social media. That's where our action is in larger part."
While the most recent commotion was triggered by a viral column Rossiter wrote in the Washington Examiner, Facebook already had a complicated history with climate deniers and fact-checking.
In May 2018, Facebook founder and CEO Mark Zuckerberg hired a right-wing think tank known for climate misinformation to "figure out whether Facebook displays a liberal bias," Think Progress reported. In July of the same year, Zuckerberg took additional steps towards allowing misinformation on his platform, saying that "while he won't block fake news from appearing on his site, his fact-checkers would stop it from spreading widely," the news report said.
In a dilution of that "check-and-balance," Facebook hired fact-checkers with conservative biases and a history of climate misinformation in fall of 2017 and again in April 2019.
Climate scientists were encouraged when Facebook partnered with Science Feedback last year in an expansion of their third-party fact-checking program to bring in teams of Ph.D. climate scientists to verify the accuracy of content and to lessen the platform's role in driving viral misinformation, a Science Feedback release stated.
That optimism was short-lived.
In August 2019, five Science Feedback scientists reviewed a Washington Examiner column by CO2 Coalition's Rossiter and Patrick Michaels. The column, titled The great failure of the climate models, called climate models showing warming and increases in atmospheric carbon dioxide from fossil fuels "inaccurate," Newsweek reported.
All five scientists agreed that the piece "cherry-picks data and misleads readers" and tagged it as "biased" and "inaccurate" for Facebook. The piece was blocked from sharing as "false" and the coalition was prevented from running ads, reported E&E News.
Then came the loophole.
Facebook re-labeled Rossiter's piece as "opinion," allowing it to fall under a new fact-checking exception that overruled the climate scientists' "false" finding, reported E&E News. It became shareable, promotable with advertising and went viral.
The news report claimed a "conservative Facebook employee" can be credited with opening the door for the coalition and groups that attack mainstream climate science to leverage the "opinion" label to avoid fact-checking and spread misinformation.
CO2 Coalition, which requested the successful change, is celebrating the outcome. Rossiter noted to E&E News that after the "false" label was removed from his climate models piece, the coalition was allowed to buy ads again. They have since done so, with messages distorting climate change and claiming that they are "saving the people of the planet from the people who claim they are saving the planet." Those ads have received more than 50,000 impressions, Facebook data shows, as reported by E&E News.
The coalition and similar groups will look to Facebook to get their message to a larger audience because traditional news media "rarely seek comment on climate science from groups that reject consensus research," Rossiter said, the news report added.
Andrew Dessler, one of the five Science Feedback climate scientists who originally fact-checked CO2 Coalition's article, criticized Facebook and other social media for exempting "opinion" articles from even basic fact-checking.
"It's a powerful way to misinform people, since these groups can't win in the actual scientific arena, so they only can win in these media environments where they can pay to promote stuff," Dessler told E&E News. "It allows people to live in a bubble where you don't ever have to confront ideas that you don't want to deal with.
In response to a request for comment, a Facebook spokesperson told EcoWatch, "Our long-standing guidance to the independent fact-checkers has been that clear opinion content is not subject to fact-checking on Facebook; unsurprisingly, that includes opinion editorials." The spokesperson explained, " As our policy states clearly, if publishers want to dispute a fact-check rating, they are to do so directly with the fact-checker. Facebook's third-party fact-checkers can rate climate-related content; there has never been a prohibition on their doing so."
Additionally, Facebook posted a company blog Thursday titled Providing People With Additional Context About Content They Share. A "context" button, first created in 2018, "provides information about the sources of articles in News Feed," the blog said, and is meant "to ensure people have the context they need to make informed decisions about what to share on Facebook." Notifications will include "timeliness" and "information about the source of the link."
- Facebook Hires Koch-Funded Climate Deniers for 'Fact-Checking ... ›
- Wheeler Appoints Climate Denier to EPA Science Board - EcoWatch ›
- Facebook Suspends More Than 200 Environmental and Indigenous Groups - EcoWatch ›
- New Clues Help Monarch Butterfly Conservation Efforts - EcoWatch ›
- Monarch Butterflies Will Be Protected Under Historic Deal - EcoWatch ›
EcoWatch Daily Newsletter
California faces another "critically dry year" according to state officials, and a destructive wildfire season looms on its horizon. But in a state that welcomes innovation, water efficacy approaches and drought management could replenish California, increasingly threatened by the climate's new extremes.
- Remarkable Drop in Colorado River Water Use Sign of Climate ... ›
- California Faces a Future of Extreme Weather - EcoWatch ›
Wisdom the mōlī, or Laysan albatross, is the oldest wild bird known to science at the age of at least 70. She is also, as of February 1, a new mother.
<div id="dadb2" class="rm-shortcode" data-rm-shortcode-id="aa2ad8cb566c9b4b6d2df2693669f6f9"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1357796504740761602" data-partner="rebelmouse"><div style="margin:1em 0">🚨Cute baby alert! Wisdom's chick has hatched!!! 🐣😍 Wisdom, a mōlī (Laysan albatross) and world’s oldest known, ban… https://t.co/Nco050ztBA</div> — USFWS Pacific Region (@USFWS Pacific Region)<a href="https://twitter.com/USFWSPacific/statuses/1357796504740761602">1612558888.0</a></blockquote></div>
By Hui Hu
Winter is supposed to be the best season for wind power – the winds are stronger, and since air density increases as the temperature drops, more force is pushing on the blades. But winter also comes with a problem: freezing weather.
Comparing rime ice and glaze ice shows how each changes the texture of the blade. Gao, Liu and Hu, 2021, CC BY-ND
Ice buildup changes air flow around the turbine blade, which can slow it down. The top photos show ice forming after 10 minutes at different temperatures in the Wind Research Tunnel. The lower measurements show airflow separation as ice accumulates. Icing Research Tunnel of Iowa State University, CC BY-ND
While traditional investment in the ocean technology sector has been tentative, growth in Israeli maritime innovations has been exponential in the last few years, and environmental concern has come to the forefront.
theDOCK aims to innovate the Israeli maritime sector. Pexels<p>The UN hopes that new investments in ocean science and technology will help turn the tide for the oceans. As such, this year kicked off the <a href="https://www.oceandecade.org/" target="_blank" rel="noopener noreferrer">United Nations Decade of Ocean Science for Sustainable Development (2021-2030)</a> to galvanize massive support for the blue economy.</p><p>According to the World Bank, the blue economy is the "sustainable use of ocean resources for economic growth, improved livelihoods, and jobs while preserving the health of ocean ecosystem," <a href="https://www.sciencedirect.com/science/article/pii/S0160412019338255#b0245" target="_blank" rel="noopener noreferrer">Science Direct</a> reported. It represents this new sector for investments and innovations that work in tandem with the oceans rather than in exploitation of them.</p><p>As recently as Aug. 2020, <a href="https://www.reutersevents.com/sustainability/esg-investors-slow-make-waves-25tn-ocean-economy" target="_blank" rel="noopener noreferrer">Reuters</a> noted that ESG Investors, those looking to invest in opportunities that have a positive impact in environmental, social and governance (ESG) issues, have been interested in "blue finance" but slow to invest.</p><p>"It is a hugely under-invested economic opportunity that is crucial to the way we have to address living on one planet," Simon Dent, director of blue investments at Mirova Natural Capital, told Reuters.</p><p>Even with slow investment, the blue economy is still expected to expand at twice the rate of the mainstream economy by 2030, Reuters reported. It already contributes $2.5tn a year in economic output, the report noted.</p><p>Current, upward <a href="https://www.ecowatch.com/-innovation-blue-economy-2646147405.html" target="_self">shifts in blue economy investments are being driven by innovation</a>, a trend the UN hopes will continue globally for the benefit of all oceans and people.</p><p>In Israel, this push has successfully translated into investment in and innovation of global ports, shipping, logistics and offshore sectors. The "Startup Nation," as Israel is often called, has seen its maritime tech ecosystem grow "significantly" in recent years and expects that growth to "accelerate dramatically," <a href="https://itrade.gov.il/belgium-english/how-israel-is-becoming-a-port-of-call-for-maritime-innovation/" target="_blank" rel="noopener noreferrer">iTrade</a> reported.</p><p>Driving this wave of momentum has been rising Israeli venture capital hub <a href="https://www.thedockinnovation.com/" target="_blank" rel="noopener noreferrer">theDOCK</a>. Founded by Israeli Navy veterans in 2017, theDOCK works with early-stage companies in the maritime space to bring their solutions to market. The hub's pioneering efforts ignited Israel's maritime technology sector, and now, with their new fund, theDOCK is motivating these high-tech solutions to also address ESG criteria.</p><p>"While ESG has always been on theDOCK's agenda, this theme has become even more of a priority," Nir Gartzman, theDOCK's managing partner, told EcoWatch. "80 percent of the startups in our portfolio (for theDOCK's Navigator II fund) will have a primary or secondary contribution to environmental, social and governance (ESG) criteria."</p><p>In a company presentation, theDOCK called contribution to the ESG agenda a "hot discussion topic" for traditional players in the space and their boards, many of whom are looking to adopt new technologies with a positive impact on the planet. The focus is on reducing carbon emissions and protecting the environment, the presentation outlines. As such, theDOCK also explicitly screens candidate investments by ESG criteria as well.</p><p>Within the maritime space, environmental innovations could include measures like increased fuel and energy efficiency, better monitoring of potential pollution sources, improved waste and air emissions management and processing of marine debris/trash into reusable materials, theDOCK's presentation noted.</p>
theDOCK team includes (left to right) Michal Hendel-Sufa, Head of Alliances, Noa Schuman, CMO, Nir Gartzman, Co-Founder & Managing Partner, and Hannan Carmeli, Co-Founder & Managing Partner. Dudu Koren<p>theDOCK's own portfolio includes companies like Orca AI, which uses an intelligent collision avoidance system to reduce the probability of oil or fuel spills, AiDock, which eliminates the use of paper by automating the customs clearance process, and DockTech, which uses depth "crowdsourcing" data to map riverbeds in real-time and optimize cargo loading, thereby reducing trips and fuel usage while also avoiding groundings.</p><p>"Oceans are a big opportunity primarily because they are just that – big!" theDOCK's Chief Marketing Officer Noa Schuman summarized. "As such, the magnitude of their criticality to the global ecosystem, the magnitude of pollution risk and the steps needed to overcome those challenges – are all huge."</p><p>There is hope that this wave of interest and investment in environmentally-positive maritime technologies will accelerate the blue economy and ESG investing even further, in Israel and beyond.</p>
- 14 Countries Commit to Ocean Sustainability Initiative - EcoWatch ›
- These 11 Innovations Are Protecting Ocean Life - EcoWatch ›
- How Innovation Is Driving the Blue Economy - EcoWatch ›