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Environmental activist and consumer advocate Erin Brockovich said in a recent interview that individuals can—and should—exert influence on big corporations by flexing their muscles at the local level. That means using social networks, such as Facebook and Twitter, and showing up at local government meetings to express their opinions.
"It begins at a very local level," Brockovich told EnviroNews in the video interview below.
Sometimes just showing up at a local meeting can influence politicians, she said. "When people are there, they've got something to answer for."