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Elon Musk Unveils Tesla's 'Master Plan'


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Elon Musk, CEO of Tesla Motors, shared an ambitious plan to sell rooftop solar with integrated battery storage by uniting Tesla and SolarCity.

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In a blog, Master Plan, Part Deux, Musk writes, "Given that we must get off fossil fuels anyway and that virtually all scientists agree that dramatically increasing atmospheric and oceanic carbon levels is insane, the faster we achieve sustainability, the better."

Musk also envisions providing more options to private car owners such as compact SUVs, pickup trucks and mass-market model 3, as well as producing commercial vehicles such as buses and a heavy duty truck. All of these could be unveiled next year.

In closing Musk said:

So, in short, Master Plan, Part Deux is:

  • Create stunning solar roofs with seamlessly integrated battery storage
  • Expand the electric vehicle product line to address all major segments
  • Develop a self-driving capability that is 10X safer than manual via massive fleet learning
  • Enable your car to make money for you when you aren't using it

News: Reuters, LA Times, Quartz, Bloomberg, Wall Street Journal, BBC, New York Times, Financial Times

Commentary: Bloomberg, David Fickling & Tim Culpan column

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