Elon Musk Unveils Tesla Model 3: Accelerating Sustainable Transport Is 'Important for the Future of the World'
Meet Model 3 – Make your reservation at https://t.co/8uVlhvzpu5 #Model3 https://t.co/NdyGLgoW0D— Tesla (@Tesla)1459482870.0
The Tesla chief immediately jumped into the big questions during the big reveal: Why does Tesla exist? Why is Tesla doing this? Why are we making electric cars? Why does it matter?
"Because it’s very important to accelerate the transition to sustainable transport," Musk said, eliciting cheers from the crowd.
"This is really important for the future of the world."
He then presented slides on the record levels of carbon concentration, increased global temperatures as well as the 53,000 deaths a year in the U.S. that can be attributed to auto emissions.
"It's very important to accelerate the transition to sustainable transport," said Musk.
Musk said Tesla’s newest EV will be priced at $35,000 (about half the cost of its predecessors), and delivery to customers will start at the end of 2017.
As for the car's specs, it has a 5-star safety rating, 215 miles of range, goes 0-60 in less than 6 seconds and all versions will have Tesla's famed autopilot and supercharging capabilities as standard features.
Supercharging, Musk said, “gives you freedom of travel,” boasting that Tesla's vast, global network of high-speed charging stations means "you will be able to go virtually anywhere."
The cars come in black, silver and red and fits five adults "comfortably" since a lack of a combustion engine moves seating closer to the front of the car, and an all-glass roof allows for more headroom, Musk said. It can even hold a 7-foot surfboard in the car's interior.
By any estimation, it looks like the Model 3 is already a success. Fans stood in long lines in front of Tesla stores around the world ready to put down their deposits to reserve the car.
You know you're onto something big when people line up overnight for a product that won't be delivered for ~2 years https://t.co/F2GldLtEiX— Jeff Weiner (@Jeff Weiner)1459441176.0
Model 3 order day starting in Australia https://t.co/T6aUnG5BCv— Elon Musk (@Elon Musk)1459376626.0
Tesla aims to produce 500,000 of these vehicles a year with the aid of its massive lithium-ion Gigafactory in Nevada, which will cut costs of the car's battery pack and enable a lower-priced car.
Musk said during his presentation last night there were already 115,000 pre-orders in the first 24 hours, meaning their goal of selling 500,000 cars a year is already a fifth of the way there. He also plans to increase Tesla's storefront locations, service stations and supercharging stations to prepare for new Tesla's new drivers.
"Almost no matter where you are ... you’d be able to buy a car and get it serviced," he envisioned.
The multi-hyphenate entrepreneur, who is also involved in space exploration and solar power industries, has said many times before that the electric vehicle market plays an important role in a sustainable energy future. At the North American International Auto Show in Detroit last year, Musk said the trend is toward electric: “The price of gasoline at any one time is irrelevant,” and electric vehicles are the future.
After the unveiling, Musk teased on Twitter that this was only the beginning: "Thanks for tuning in to the Model 3 unveil Part 1! Part 2 is super next level, but that's for later …"
Thanks for tuning in to the Model 3 unveil Part 1! Part 2 is super next level, but that's for later…— Elon Musk (@Elon Musk)1459486826.0
Watch the full presentation here:
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One of nature's epic events is underway: Monarch butterflies' fall migration. Departing from all across the United States and Canada, the butterflies travel up to 2,500 miles to cluster at the same locations in Mexico or along the Pacific Coast where their great-grandparents spent the previous winter.
Millions of People Care About Monarchs<p>I will never forget the sights and sounds the first time I visited monarchs' overwintering sites in Mexico. Our guide pointed in the distance to what looked like hanging branches covered with dead leaves. But then I saw the leaves flash orange every so often, revealing what were actually thousands of tightly packed butterflies. The monarchs made their most striking sounds in the Sun, when they burst from the trees in massive fluttering plumes or landed on the ground in the tussle of mating.</p><p>Decades of educational outreach by teachers, researchers and hobbyists has cultivated a generation of monarch admirers who want to help preserve this phenomenon. This global network has helped restore not only monarchs' summer breeding habitat by planting milkweed, but also general pollinator habitat by planting nectaring flowers across North America.</p><p>Scientists have calculated that restoring the monarch population to a stable level of about 120 million butterflies will require <a href="https://doi.org/10.1111/icad.12198" target="_blank">planting 1.6 billion new milkweed stems</a>. And they need them fast. This is too large a target to achieve through grassroots efforts alone. A <a href="https://www.fws.gov/savethemonarch/CCAA.html" target="_blank" rel="noopener noreferrer">new plan</a>, announced in the spring of 2020, is designed to help fill the gap.</p>
Pros and Cons of Regulation<p>The top-down strategy for saving monarchs gained energy in 2014, when the U.S. Fish and Wildlife Service <a href="https://www.fws.gov/southeast/pdf/petition/monarch.pdf" target="_blank">proposed</a> listing them as threatened under the Endangered Species Act. A decision is expected in December 2020.</p><p>Listing a species as endangered or threatened <a href="https://www.fws.gov/endangered/esa-library/pdf/listing.pdf" target="_blank">triggers restrictions</a> on "taking" (hunting, collecting or killing), transporting or selling it, and on activities that negatively affect its habitat. Listing monarchs would impose restrictions on landowners in areas where monarchs are found, over vast swaths of land in the U.S.</p><p>In my opinion, this is not a reason to avoid a listing. However, a "threatened" listing might inadvertently threaten one of the best conservation tools that we have: public education.</p><p>It would severely restrict common practices, such as rearing monarchs in classrooms and back yards, as well as scientific research. Anyone who wants to take monarchs and milkweed for these purposes would have to apply for special permits. But these efforts have had a multigenerational educational impact, and they should be protected. Few public campaigns have been more successful at raising awareness of conservation issues.</p>
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="91165203d4ec0efc30e4632a00fdf57d"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/KilPRvjbMrA?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
The Rescue Attempt<p>To preempt the need for this kind of regulation, the U.S. Fish and Wildlife Service approved a <a href="https://www.fws.gov/savethemonarch/pdfs/Monarch%20CCAA-CCA%20Public%20Comment%20Documents/Monarch-Nationwide_CCAA-CCA_Draft.pdf" target="_blank">Nationwide Candidate Conservation Agreement for Monarch Butterflies</a>. Under this plan, "rights-of-way" landowners – energy and transportation companies and private owners – commit to restoring and creating millions of acres of pollinator habitat that have been decimated by land development and herbicide use in the past half-century.</p><p>The agreement was spearheaded by the <a href="http://rightofway.erc.uic.edu/" target="_blank">Rights-of-Way Habitat Working Group</a>, a collaboration between the University of Illinois Chicago's <a href="https://erc.uic.edu/" target="_blank" rel="noopener noreferrer">Energy Resources Center</a>, the Fish and Wildlife Service and over 40 organizations from the energy and transportation sectors. These sectors control "rights-of-way" corridors such as lands near power lines, oil pipelines, railroad tracks and interstates, all valuable to monarch habitat restoration.</p><p>Under the plan, partners voluntarily agree to commit a percentage of their land to host protected monarch habitat. In exchange, general operations on their land that might directly harm monarchs or destroy milkweed will not be subject to the enhanced regulation of the Endangered Species Act – protection that would last for 25 years if monarchs are listed as threatened. The agreement is expected to create up to 2.3 million acres of new protected habitat, which ideally would avoid the need for a "threatened" listing.</p>
A Model for Collaboration<p>This agreement could be one of the few specific interventions that is big enough to allow researchers to quantify its impact on the size of the monarch population. Even if the agreement produces only 20% of its 2.3 million acre goal, this would still yield nearly half a million acres of new protected habitat. This would provide a powerful test of the role of declining breeding and nectaring habitat compared to other challenges to monarchs, such as climate change or pollution.</p><p>Scientists hope that data from this agreement will be made publicly available, like projects in the <a href="https://www.fws.gov/savethemonarch/MCD.html" target="_blank">Monarch Conservation Database</a>, which has tracked smaller on-the-ground conservation efforts since 2014. With this information we can continue to develop powerful new models with better accuracy for determining how different habitat factors, such as the number of milkweed stems or nectaring flowers on a landscape scale, affect the monarch population.</p><p>North America's monarch butterfly migration is one of the most awe-inspiring feats in the natural world. If this rescue plan succeeds, it could become a model for bridging different interests to achieve a common conservation goal.</p>
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