Quantcast
Environmental News for a Healthier Planet and Life

Help Support EcoWatch

A Shopper’s Guide to Home Tissue Products

Popular
Elisa Macellari

By Patrick Rogers

In the U.S., we consume more than 15 billion pounds of tissue each year—more than 50 pounds per person. It's taking a major toll on forests like the Canadian boreal.


Few people give much thought to how their toilet paper is made. And to be fair, there's nothing particularly engaging in the backstory of this industrially produced, single-use paper product. But it's important to remember that many toilet paper products equal trees—and we flush them down the drain at an alarming rate. Each year, vast swaths of forest are logged to produce the wood pulp that gets turned into toilet paper, with the final product chemically bleached to whiten and soften.

In fact, tissue products—facial tissues, paper towels, napkins, and toilet paper—are the fastest-growing sector of the international paper industry, with production forecast to rise by 6 percent annually through 2022. In the U.S., we consume more than 15 billion pounds of tissue each year. That means we currently buy, use, and flush about 20 percent of the world's supply of tissue products, even though we account for just over 4 percent of the world's population.

To see the devastating impact of this market, U.S. consumers need only look north of the Canadian border to the great boreal forest that rings the continent in green, which is being felled at an alarming rate, in part to satisfy the global appetite for tissue. Logging crews mostly clear-cut 28 million acres of woodland between 1996 and 2015, an area roughly the size of Ohio, according to NRDC's report The Issue With Tissue: How Americans Are Flushing Our Forests Down the Toilet.

This logging destroys and degrades wildlife habitat, threatens the lands and way of life of indigenous peoples, and robs the planet of one of its most important defenses against climate change. "The boreal is a massive storehouse of carbon that has accumulated in its soils and vegetation over millennia," said the report's author, Jennifer Skene, an environmental law fellow in NRDC's International Program. "When it is released because of logging, it has devastating ramifications for global efforts to mitigate climate change."

Only by using alternatives to tissue products made with virgin wood pulp can we begin to reverse the destruction of the Canadian boreal and other forests, Skene said, who points out that "Many people are not aware of the toll tissue takes on our forests." Here's how you can be part of the solution.

Shop for Sustainability

Fortunately, there are plenty of competitively priced varieties of tissue with minimal impact on forests. The Issue With Tissue report's scorecard assigns grades to all the major brands of toilet paper, paper towels and facial tissues, as well as popular house brands at leading supermarkets and brands that have adopted more sustainable practices.

Leading the scoreboard are six products — Green Forest, 365 Everyday Value 100% Recycled, Earth First, Natural Value, Seventh Generation and Trader Joe's Bath Tissue — that are made entirely of recycled material and use a chlorine-free bleaching process that does less harm to the environment than other methods. Grades of A go to toilet papers that contain the most postconsumer recycled content; this means that most of their materials have already been processed once and therefore reduce waste. (The alternative, preconsumer recycled content, is largely scrap and excess raw material collected during the manufacturing process. While it is far preferable to virgin forest fiber, it does less to offset waste than postconsumer recycled content.) The brands that get an A "have looked into the impact of their products and are embracing alternative materials that will allow us to continue using tissue products with a fraction of the environmental cost," Skene said.

Think Twice Before Buying These Products

Brands that get an F in the scorecard — including Charmin Ultra, Angel Soft, Quilted Northern and Up & Up Soft & Strong — rely entirely on virgin forest fiber for their products. These tissue products have three times the carbon footprint of those made from recycled paper; many also use dangerous bleaching processes. You may notice that the label "FSC certified" appears on some of these brands. While the Forest Stewardship Council is the world's most creditable independent certifier of responsibly managed forests and provides an important set of standards for products that require the use of wood (like lumber), there is no reason tissue products should be made from trees in the first place, Skene said.

Give Your Household Tissue Use More Consideration

Next time you reach for a package of facial tissue at the supermarket, visualize a majestic evergreen spruce or fir in the forest. "Something that we use once and throw away should not be destroying a vital part of our earth," said Shelley Vinyard, who oversees NRDC's work encouraging corporations to establish stronger protections for Canada's boreal forest. In the bathroom, use paper tissue products with reusable materials that get the job done. Keep rags beside your sink and use them as much as possible instead of paper towels. Replace paper napkins with cloth versions, and instead of one-and-done facial tissues, rely on handkerchiefs and washcloths that can be laundered and reused indefinitely.

Demand Accountability

Despite the steady degradation of the boreal forest, the leading tissue brands stubbornly maintain a business-as-usual approach to the manufacture and marketing of paper tissue products. Charmin, Bounty, Kleenex and other brands continue to manufacture tissue using methods that have changed little since the 19th century, still relying entirely on virgin wood pulp. Meanwhile, they have vast research and development budgets that they could leverage to create soft, strong recycled tissue products. "The companies themselves have said people aren't calling for this," said Vinyard. You can help change the manufacturers' minds by letting them know your concerns about wood pulp from Canada's boreal forest—nearly 60 percent of which is shipped to the United States annually.

"It's all about where responsibility lies," said Vinyard. "Consumers can create the demand for recycled content, but really it's up to major companies with large R&D budgets to innovate and figure out how to make a product that is appealing to shoppers and doesn't destroy our forests."

EcoWatch Daily Newsletter

Pexels

By Shawna Foo

Anyone who's tending a garden right now knows what extreme heat can do to plants. Heat is also a concern for an important form of underwater gardening: growing corals and "outplanting," or transplanting them to restore damaged reefs.

Read More Show Less
Malte Mueller / Getty Images

By David Korten

Our present course puts humans on track to be among the species that expire in Earth's ongoing sixth mass extinction. In my conversations with thoughtful people, I am finding increasing acceptance of this horrific premise.

Read More Show Less
Women sort potatoes in the Andes Mountains near Cusco Peru on July 7, 2014. Thomas O'Neill / NurPhoto / Getty Images

By Alejandro Argumedo

August 9 is the International Day of the World's Indigenous Peoples – a celebration of the uniqueness of the traditions of Quechua, Huli, Zapotec, and thousands of other cultures, but also of the universality of potatoes, bananas, beans, and the rest of the foods that nourish the world. These crops did not arise out of thin air. They were domesticated over thousands of years, and continue to be nurtured, by Indigenous people. On this day we give thanks to these cultures for the diversity of our food.

Read More Show Less
A sand tiger shark swims over the USS Tarpon in Monitor National Marine Sanctuary. Tane Casserley / NOAA

By John R. Platt

Here at The Revelator, we love a good shark story.

The problem is, there aren't all that many good shark stories. According to recent research, sharks and their relatives represent one of the world's most imperiled groups of species. Of the more than 1,250 known species of sharks, skates, rays and chimeras — collectively known as chondrichthyan fishes — at least a quarter are threatened with extinction.

Read More Show Less
The Anderson Community Group. Left to right, Caroline Laur, Anita Foust, the Rev. Bryon Shoffner, and Bill Compton, came together to fight for environmental justice in their community. Anderson Community Group

By Isabella Garcia

On Thanksgiving Day 2019, right after Caroline Laur had finished giving thanks for her home, a neighbor at church told her that a company had submitted permit requests to build an asphalt plant in their community. The plans indicated the plant would be 250 feet from Laur's backdoor.

Read More Show Less
Berber woman cooks traditional flatbread using an earthen oven in her mud-walled village home located near the historic village of Ait Benhaddou in Morocco, Africa on Jan. 4, 2016. Creative Touch Imaging Ltd. /NurPhoto / Getty Images

By Danielle Nierenberg and Jason Flatt

The world's Indigenous Peoples face severe and disproportionate rates of food insecurity. While Indigenous Peoples comprise 5 percent of the world's population, they account for 15 percent of the world's poor, according to the World Health Organization.

Read More Show Less

Trending

Danny Choo / CC BY-SA 2.0

By Olivia Sullivan

One of the many unfortunate outcomes of the coronavirus pandemic has been the quick and obvious increase in single-use plastic products. After COVID-19 arrived in the United States, many grocery stores prohibited customers from using reusable bags, coffee shops banned reusable mugs, and takeout food with plastic forks and knives became the new normal.

Read More Show Less