The Story Behind the Beauty Industry’s Most Eco-Friendly Packaging
By Annie Tomlin
Here's a sobering fact: The average American generates 4.4 pounds of trash daily, a whopping 30 percent of it packaging. Some people might read that statistic and vow to be stricter about recycling. Julie Corbett took things a tad further.
For Corbett, the wake-up call came in 2008, when her daughters' elementary school in Berkeley, California, adopted a zero-waste policy (no Ziploc bags, only reusable water bottles). Suddenly, the mom of two started questioning the sustainability of every item in her family's household, from milk cartons to cleaning supplies. "The innovation on the product side was there," Corbett recalls. "Yet in packaging, it was the same old thing."
Inspired by the then-new iPhone's curved fiber nesting tray and the Canadian milk pouches of her youth, Corbett envisioned an environmentally-friendly bottle with an outer shell of recycled paper concealing a thin, plastic, recycled liner inside. The concept could, she believed, reduce carbon emissions by more than a third. Turning it into a full-fledged company, however, proved an uphill climb. "Potential investors thought I was just some chick from Berkeley who didn't know what she was talking about," Corbett said. Until, that is, she ran a successful test pilot with a local dairy at an Oakland Whole Foods.
Julie Corbett, president and founder of Ecologic, tells her story at the company's factory in Manteca, California.
By 2013, Corbett's enterprise, Ecologic, claimed a bustling a factory in Manteca, California, and a client list that included Seventh Generation and Nestlé. Business appeared to be booming. In truth? "We struggled to find the right technology, equipment, and people," she admited, explaining that Ecologic relied too heavily on manual labor and found it impossible to scale. So focused was the company on fixing the manufacturing process that they began ignoring calls and emails from potential clients—among them, Scott Schienvar, head of supply chain operations at L'Oreal.
At the time, in mid-2016, Schienvar had been tasked with tracking down the maker of Seventh Generation's packaging for a new purist brand, Seed Phytonutrients, that L'Oreal was incubating. He hit a brick wall at Ecologic. "They were ignoring us," he remembered. "So I totally stalked them."
Schienvar isn't exaggerating: When his emails to Corbett went unanswered, he contacted her on—where else?—Facebook. "I got a Facebook message from Scott going, 'Please call,'" Corbett said. "Then 10 minutes later, I got another message. I thought, 'I should call this guy back, because at this point, I'm being rude." Though she planned to let him down politely, Schienvar proved persistent.
"We're coming to Manteca to see you," he said.
Shane Wolf, Seed Phytonutrients' founder, speaks at a tour of Ecologic's facility.
Within days, he and Seed's founder, Shane Wolf, were sitting down in California with Corbett and Greg Rodrigues, Ecologic's new CEO, whose experience in manufacturing has helped transform the company. Seed's message immediately resonated and they believed —"Shane's vision is authentic," Corbett said—but could Ecologic handle the volume required? Even if they could, Shane wanted things they couldn't yet deliver: The packaging had to be recyclable and compostable—that meant glue was out. It also had to withstand a hot shower environment—when an uncoated paper container gets wet, it becomes soggy and falls apart, especially when shampoo suds further weaken the structure. And to reduce waste, the plastic pouch needed to be thinner than any other on the market.
(Above) Paper that will be turned into Seed Phytonutrients bottles.
(Above) "Paper is an amazing material," Corbett said. "All you have to do is throw it back into a vat of water, and it turns back into its fiber form—and then you can make packaging with it."
Wolf remembers the meeting well. "They needed a big influx to help them move their technology from something that was labor-intensive to something sustainable from a business perspective." His proposal: He'd provide funding to develop a new packaging concept if Ecologic agreed to meet their ecological requests.
(Above) Specially designed molds transform a fibrous paste into the sturdy paper packaging for Seed Phytonutrients. These bottles have an interlocking closure, which eliminates the need for glue.
Corbett was game. "We approached it one step at a time," she said. By adding a combination of earth minerals, they created a water-resistant paper bottle that could stand up to the pressures of a shower. Instead of glue, the bottle uses a clever interlocking design that's just as sturdy. The interior liner (made with food-grade recycled plastic) is 60 percent thinner than typical plastic bottles. A unique pump evacuates up to 98 percent of the available shampoo—a consumer-pleasing innovation that also lightens the carbon footprint. What's more, the containers can be shipped nested, making them far more efficient to transport than traditional packaging.
(Above) Ecologic's water-resistant paper bottles can be shipped nested. "This bottle is better for the environment," Corbett says, "and we're changing the conversation around materials in packaging."
The resulting bottle just may be the most ecologically sound in the world of beauty. "It's totally new—nobody has done this in our industry," Schienvar said. "It's stylish, it's clean-looking, it's a really strong bottle." Each one comes with a hidden gift inside, too: a packet of organic seeds from the Hudson Valley Seed Company, a farm-based heirloom seed producer in upstate New York, meant to encourage consumers to grow their own plants at home and participate in the cycle.
As proud as the Seed and Ecologic teams are of their accomplishment, this is just the beginning. "We use post-consumer paper now," Schienvar said. "But soon, we'll be making these containers from our own waste paper and cardboard boxes." That will then create a closed loop, which will bring Seed one step closer to the ideal vision of zero waste.
(Above) The inner part of Seed Phytonutrients' bottles is just as smart. The plastic liner is so thin—95 percent thinner than conventional bottles—that it collapses as it's used. Its unique design uses fewer resources and allows consumers to use almost every drop of product. "This is truthfully one of the biggest innovations in terms of lightening the carbon footprint," Corbett said.
Ecologic is back on its feet. Thanks to the Seed Phytonutrients partnership, the company has proven its new technology and has the machinery to produce at scale. For Corbett, securing the future of the business has been hugely positive, but pushing the boundaries of sustainability is even more meaningful. "When I started the company, if you'd asked me whether my bottles would ever go in the shower, I'd have given you a big fat no," she said. "But I made a big mental leap, because this group came together with common values around preservation and collaboration. I'm starting to see this come alive—and it is beautiful."
Reposted with permission from our media associate Modern Farmer.
EcoWatch Daily Newsletter
By Joe Roman and Taylor Ricketts
The COVID-19 pandemic in the United States is the deepest and longest period of malaise in a dozen years. Our colleagues at the University of Vermont have concluded this by analyzing posts on Twitter. The Vermont Complex Systems Center studies 50 million tweets a day, scoring the "happiness" of people's words to monitor the national mood. That mood today is at its lowest point since 2008 when they started this project.
The Hedonometer measures happiness through analysis of key words on Twitter, which is now used by one in five Americans. This chart covers 18 months from early 2019 to July 2020, showing major dips in 2020. hedonometer.org<p>These same tweets also indicate a potential salve. Before pandemic lockdowns began, doctoral student <a href="https://scholar.google.com/citations?user=0P0ZYbIAAAAJ&hl=en" target="_blank">Aaron Schwartz</a> <a href="https://doi.org/10.1002/pan3.10045" target="_blank">compared tweets before, during, and after visits to 150 parks, playgrounds and plazas</a> in San Francisco. He found that park visits corresponded with a spike in happiness, followed by an afterglow lasting up to four hours.</p><p>Tweets from parks contained fewer negative words such as "no," "not" and "can't," and fewer first-person pronouns like "I" and "me." It seems that nature makes people more positive and less self-obsessed.</p><p>Parks keep people happy in times of global crisis, economic shutdown and public anger. Research has also shown that transmission rates for COVID-19 are <a href="https://www.sfchronicle.com/news/article/Is-risk-of-coronavirus-transmission-lower-15287602.php" target="_blank">much lower outdoors than inside</a>. As scholars who study <a href="https://scholar.google.com/citations?user=yFzb2EUAAAAJ&hl=en" target="_blank">conservation</a> and how nature <a href="https://scholar.google.com/citations?user=CCnUeN8AAAAJ&hl=en" target="_blank">contributes to human well-being</a>, we see opening up parks and creating new ones as a straightforward remedy for Americans' current blues.</p>
Park Visits Are Up During the Pandemic<p>According to the Hedonometer, sentiments expressed online started trending lower in mid-March as the impacts of the pandemic became clear. As lockdowns continued, they registered the lowest sentiment scores on record. Then in late May, effects from George Floyd's death in police custody and the following protests and police response once again could be seen on Twitter. May 31, 2020 was the saddest day of the project.</p><p>Recent surveys of park visitors around the University of Vermont have shown people <a href="https://osf.io/preprints/socarxiv/sd3h6" target="_blank">using green spaces more</a> since COVID-19 lockdowns began. Many people reported that parks were highly important to their well-being during the pandemic.</p>
<div id="4c7e4" class="rm-shortcode" data-rm-shortcode-id="bc0ac146ab2a94228f32d973fc2ab272"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1289428912879964160" data-partner="rebelmouse"><div style="margin:1em 0">#Goldengatepark #sf #quarantinemood https://t.co/9l3ufnbkt6</div> — Suvd (@Suvd)<a href="https://twitter.com/Suvd19486406/statuses/1289428912879964160">1596258783.0</a></blockquote></div><p>The powerful effects of nature are strongest in large parks with more trees, but smaller neighborhood parks also provide a significant boost. Their impact on happiness is real, measurable and lasting.</p><p>Twitter records show that parks increase happiness to a level similar to the bounce at Christmas, which typically is the happiest day of the year. Schwartz has since expanded his <a href="https://arxiv.org/pdf/2006.10658.pdf" target="_blank">Twitter study</a> to the 25 largest cities in the U.S. and found this bounce everywhere.</p><p>Parks and public spaces won't cure COVID-19 or stop police brutality, but they are far more than playgrounds. There is growing evidence that parks contribute to mental and physical health in a range of communities.</p><p>In a 2015 study, for example, Stanford researchers sent people out for one of two walks: through a local park or on a busy street. Those who walked in nature showed <a href="https://doi.org/10.1016/j.landurbplan.2015.02.005" target="_blank">improved moods and better memory performance</a> compared to the urban group. And a team led by <a href="https://penniur.upenn.edu/people/eugenia-gina-south" target="_blank">Gina South</a> of the University of Pennsylvania showed in a 2018 study that greening and cleaning up blighted vacant lots in Philadelphia <a href="http://dx.doi.org/10.1001/jamanetworkopen.2018.0298" target="_blank">reduced local residents' feelings of depression, worthlessness and poor mental health</a>.</p>
Creative Strategies<p>It isn't easy to create new parks on the scale of San Francisco's Golden Gate Park or the Washington Mall, but smaller projects can expand outdoor space. Options include greening vacant lots, closing streets and investing in existing parks to make them safer, greener and shadier and support wildlife.</p><p>These initiatives don't have to be capital-intensive. In the University of Pennsylvania study, for example, renovating a vacant lot by removing trash, planting grass and trees and installing a low fence cost only about US$1,600.</p><p>Urban green space is most needed in neighborhoods that have lacked funding for parks, especially given <a href="https://www.nytimes.com/2020/04/08/nyregion/coronavirus-race-deaths.html" target="_blank">COVID-19's disproportionate impact on Black and Latinx people</a>.</p><p>Cities can also create parklike spaces by <a href="https://theconversation.com/with-fewer-cars-on-us-streets-now-is-the-time-to-reinvent-roadways-and-how-we-use-them-140408" target="_blank">closing streets to cars</a>. Many cities worldwide are currently retooling their transportation systems for the post-COVID-19 world in order to <a href="https://thecityfix.com/blog/bicycles-slower-speeds-livable-city-paris-mayor-anne-hidalgo-plans-ambitious-second-term-dario-hidalgo/" target="_blank">reallocate public space</a>, widen sidewalks and make more space for nature.</p><p>Urban designers, artists, ecologists and other citizens can play a direct role, too, creating pop-up parks and green spaces. Some advocates <a href="https://www.bloomberg.com/news/articles/2017-09-15/a-brief-history-of-park-ing-day" target="_blank">transform parking spaces into mini-parks</a> with grass, potted trees and seating for just the time on the meter, to make a larger point about turning so much public space over to cars.</p><p>Or cities can invest a little more. Minneapolis, Cincinnati and Arlington, Virginia, have won <a href="https://www.tpl.org/parkscore" target="_blank">national recognition</a> for their ambitious investments in public park systems. These areas could serve as models for neighborhoods that lack access to parks.</p>
<div id="25fd0" class="rm-shortcode" data-rm-shortcode-id="383f0d2df0237e9359c30dcce6cd6c42"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1276558744835379201" data-partner="rebelmouse"><div style="margin:1em 0">Looking to safely get outside? Check out the best parks for social distancing in this year's top ten ParkScore citi… https://t.co/HJjEtDsrTD</div> — The Trust for Public Land (@The Trust for Public Land)<a href="https://twitter.com/tpl_org/statuses/1276558744835379201">1593190296.0</a></blockquote></div>
A New Park Deal?<p>The United States has historically driven economic recovery with major infrastructure investments, like the New Deal in the 1930s and the 2009 <a href="https://www.investopedia.com/terms/a/american-recovery-and-reinvestment-act.asp" target="_blank">American Reinvestment and Recovery Act</a>. Such investments could easily include nature-positive spaces.</p><p>Parks are not panaceas, as evidenced by the widely publicized <a href="https://www.nytimes.com/2020/07/06/nyregion/amy-cooper-false-report-charge.html" target="_blank">racist confrontation between a white woman and a Black birder</a> in New York's Central Park in early July. But Hedonometer data add to a <a href="https://advances.sciencemag.org/content/5/7/eaax0903?utm_source=miragenews&utm_medium=miragenews&utm_campaign=news" target="_blank">growing body of evidence</a> that they provide <a href="https://doi.org/10.1073/pnas.1807504116" target="_blank">clear mental health benefits</a>. Creating and expanding parks also <a href="https://www.nrpa.org/contentassets/f568e0ca499743a08148e3593c860fc5/economic-impact-study-summary.pdf" target="_blank">generates jobs and economic activity</a>, with much of the money spent locally.</p><p>We believe investments in nature are well worth it, offering both short-term solace in difficult times and long-term benefits to health, economies and communities.</p>
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New York State Attorney General Letitia James announced Thursday that she will attempt to dismantle the National Rifle Association (NRA), arguing that years of corruption and mismanagement warrant the dissolution of the activist organization, as CNN reported.
<div id="7eb49" class="rm-shortcode" data-rm-shortcode-id="83819841e380a7072ec66d3186c160e8"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1291705003984510977" data-partner="rebelmouse"><div style="margin:1em 0">🚨RESPONSE to #Mauritius #OILSpill 🚨 “Once again we see the risks in oil: aggravating the #ClimateCrisis, as well as… https://t.co/PBLioZat6X</div> — Greenpeace Africa (@Greenpeace Africa)<a href="https://twitter.com/Greenpeaceafric/statuses/1291705003984510977">1596801446.0</a></blockquote></div><p>"There is no guaranteed safe way to extract, transport and store fossil fuel products. This oil leak is not a twist of fate, but the choice of our twisted addiction to fossil fuels. We must react by accelerating our withdrawal from fossil fuels," Greenpeace Africa Senior Climate and Energy Campaign Manager Happy Khambule said in a <a href="https://www.greenpeace.org/africa/en/press/11864/greenpeace-africa-response-to-mauritius-oil-spill/?utm_campaign=oil&utm_source=t.co&utm_medium=post&utm_content=single-image&utm_term=mauritius-oil-spill-reactive" target="_blank">statement Friday</a>. "Once again we see the risks in oil: aggravating the <a href="https://www.ecowatch.com/tag/climate-crisis" target="_self">climate crisis</a>, as well as devastating oceans and <a href="https://www.ecowatch.com/tag/biodiversity" target="_self">biodiversity</a> and threatening local livelihoods around some of Africa's most precious lagoons."</p>
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By Gianna-Carina Grün
While the first countries are easing their lockdowns, others are reporting more and more new cases every day. Data for the global picture shows the pandemic is far from over. DW has the latest statistics.
What's the Current Global Trend?<p>The goal for all countries is to make it to the blue part of the chart and stay there. Countries and territories in this section reported zero new cases both this week (past seven days) and the week before.</p><p>Currently, that is the case for 14 out of 209 countries and territories. </p>
How Has the Covid-19 Trend Evolved Over the Past Weeks?<p>The situation has improved slightly: 87 countries report more cases this week than last week. </p>
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Hurricane forecasters predict the 2020 hurricane season will be the second-most active in nearly four decades.
Three years ago, scientists predicted it would happen. Now, new NASA satellite imagery confirms it's true: two ice caps in Canada's Nunavut province have disappeared completely, providing more visual evidence of the rapid warming happening near the poles, as CTV News in Canada reported.
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