The Story Behind the Beauty Industry’s Most Eco-Friendly Packaging
By Annie Tomlin
Here's a sobering fact: The average American generates 4.4 pounds of trash daily, a whopping 30 percent of it packaging. Some people might read that statistic and vow to be stricter about recycling. Julie Corbett took things a tad further.
For Corbett, the wake-up call came in 2008, when her daughters' elementary school in Berkeley, California, adopted a zero-waste policy (no Ziploc bags, only reusable water bottles). Suddenly, the mom of two started questioning the sustainability of every item in her family's household, from milk cartons to cleaning supplies. "The innovation on the product side was there," Corbett recalls. "Yet in packaging, it was the same old thing."
Inspired by the then-new iPhone's curved fiber nesting tray and the Canadian milk pouches of her youth, Corbett envisioned an environmentally-friendly bottle with an outer shell of recycled paper concealing a thin, plastic, recycled liner inside. The concept could, she believed, reduce carbon emissions by more than a third. Turning it into a full-fledged company, however, proved an uphill climb. "Potential investors thought I was just some chick from Berkeley who didn't know what she was talking about," Corbett said. Until, that is, she ran a successful test pilot with a local dairy at an Oakland Whole Foods.
Julie Corbett, president and founder of Ecologic, tells her story at the company's factory in Manteca, California.
By 2013, Corbett's enterprise, Ecologic, claimed a bustling a factory in Manteca, California, and a client list that included Seventh Generation and Nestlé. Business appeared to be booming. In truth? "We struggled to find the right technology, equipment, and people," she admited, explaining that Ecologic relied too heavily on manual labor and found it impossible to scale. So focused was the company on fixing the manufacturing process that they began ignoring calls and emails from potential clients—among them, Scott Schienvar, head of supply chain operations at L'Oreal.
At the time, in mid-2016, Schienvar had been tasked with tracking down the maker of Seventh Generation's packaging for a new purist brand, Seed Phytonutrients, that L'Oreal was incubating. He hit a brick wall at Ecologic. "They were ignoring us," he remembered. "So I totally stalked them."
Schienvar isn't exaggerating: When his emails to Corbett went unanswered, he contacted her on—where else?—Facebook. "I got a Facebook message from Scott going, 'Please call,'" Corbett said. "Then 10 minutes later, I got another message. I thought, 'I should call this guy back, because at this point, I'm being rude." Though she planned to let him down politely, Schienvar proved persistent.
"We're coming to Manteca to see you," he said.
Shane Wolf, Seed Phytonutrients' founder, speaks at a tour of Ecologic's facility.
Within days, he and Seed's founder, Shane Wolf, were sitting down in California with Corbett and Greg Rodrigues, Ecologic's new CEO, whose experience in manufacturing has helped transform the company. Seed's message immediately resonated and they believed —"Shane's vision is authentic," Corbett said—but could Ecologic handle the volume required? Even if they could, Shane wanted things they couldn't yet deliver: The packaging had to be recyclable and compostable—that meant glue was out. It also had to withstand a hot shower environment—when an uncoated paper container gets wet, it becomes soggy and falls apart, especially when shampoo suds further weaken the structure. And to reduce waste, the plastic pouch needed to be thinner than any other on the market.
(Above) Paper that will be turned into Seed Phytonutrients bottles.
(Above) "Paper is an amazing material," Corbett said. "All you have to do is throw it back into a vat of water, and it turns back into its fiber form—and then you can make packaging with it."
Wolf remembers the meeting well. "They needed a big influx to help them move their technology from something that was labor-intensive to something sustainable from a business perspective." His proposal: He'd provide funding to develop a new packaging concept if Ecologic agreed to meet their ecological requests.
(Above) Specially designed molds transform a fibrous paste into the sturdy paper packaging for Seed Phytonutrients. These bottles have an interlocking closure, which eliminates the need for glue.
Corbett was game. "We approached it one step at a time," she said. By adding a combination of earth minerals, they created a water-resistant paper bottle that could stand up to the pressures of a shower. Instead of glue, the bottle uses a clever interlocking design that's just as sturdy. The interior liner (made with food-grade recycled plastic) is 60 percent thinner than typical plastic bottles. A unique pump evacuates up to 98 percent of the available shampoo—a consumer-pleasing innovation that also lightens the carbon footprint. What's more, the containers can be shipped nested, making them far more efficient to transport than traditional packaging.
(Above) Ecologic's water-resistant paper bottles can be shipped nested. "This bottle is better for the environment," Corbett says, "and we're changing the conversation around materials in packaging."
The resulting bottle just may be the most ecologically sound in the world of beauty. "It's totally new—nobody has done this in our industry," Schienvar said. "It's stylish, it's clean-looking, it's a really strong bottle." Each one comes with a hidden gift inside, too: a packet of organic seeds from the Hudson Valley Seed Company, a farm-based heirloom seed producer in upstate New York, meant to encourage consumers to grow their own plants at home and participate in the cycle.
As proud as the Seed and Ecologic teams are of their accomplishment, this is just the beginning. "We use post-consumer paper now," Schienvar said. "But soon, we'll be making these containers from our own waste paper and cardboard boxes." That will then create a closed loop, which will bring Seed one step closer to the ideal vision of zero waste.
(Above) The inner part of Seed Phytonutrients' bottles is just as smart. The plastic liner is so thin—95 percent thinner than conventional bottles—that it collapses as it's used. Its unique design uses fewer resources and allows consumers to use almost every drop of product. "This is truthfully one of the biggest innovations in terms of lightening the carbon footprint," Corbett said.
Ecologic is back on its feet. Thanks to the Seed Phytonutrients partnership, the company has proven its new technology and has the machinery to produce at scale. For Corbett, securing the future of the business has been hugely positive, but pushing the boundaries of sustainability is even more meaningful. "When I started the company, if you'd asked me whether my bottles would ever go in the shower, I'd have given you a big fat no," she said. "But I made a big mental leap, because this group came together with common values around preservation and collaboration. I'm starting to see this come alive—and it is beautiful."
Reposted with permission from our media associate Modern Farmer.
OlgaMiltsova / iStock / Getty Images Plus
By Gwen Ranniger
In the midst of a pandemic, sales of cleaning products have skyrocketed, and many feel a need to clean more often. Knowing what to look for when purchasing cleaning supplies can help prevent unwanted and dangerous toxics from entering your home.
1. Fragrance – Avoid It<p>One of the fastest ways to narrow down your product options is immediately eliminating any product that promotes a fragrance, or parfum. That scent of "fresh breeze" or lemon might initially smell good, but the fragrance does not last. What does last? The concoction of various undisclosed and unregulated chemicals that created that fragrance.</p><p>Many fragrances contain phthalates, which are linked to many health risks including reproductive problems and cancer.</p>
2. With Bleach? Do Without<p>Going scent-free should have narrowed down your options substantially – now, check the front of the remaining packaging. Any that include ammonia or chlorine bleach ought to go, as these substances are irritating and corrosive to your body. While bleach is commonly known as a powerful disinfectant, there are safer alternatives that you can use in your home, such as sodium borate or hydrogen peroxide.</p><p>While you're at it, check if there are any warnings on the label – "flammable," "use in ventilated area," etc. – if the product is hazardous, that's a red flag and should be avoided.</p>
3. Check the Back Label<p>Flip to the back of the remaining contenders and check out that ingredient list. Less is more, here. Opt for a shorter ingredient list with words you recognize and/or can pronounce.</p><p>You may notice many products do not have ingredient lists – while this doesn't necessarily mean they contain toxic ingredients, transparency is key. Feel free to look up a list online, or stick to products that are open about their ingredients.</p>
4. Ingredients to Avoid<p>We already mentioned that cleaners containing fragrance or parfum, and bleach or ammonia should be avoided, but there are other ingredients to look out for as well.</p><ul><li>Quaternary ammonium "quats" – lung irritants that contribute to asthma and other breathing problems. Also linger on surfaces long after they've been cleaned.</li><li>Parabens – Known hormone disruptor; can contribute to ailments such as cancer</li><li>Triclosan – triclosan and other antibacterial chemicals are registered with the EPA as pesticides. Triclosan is a known hormone disruptor and can also impact your immune system.</li><li>Formaldehyde – Causes irritation of eyes, nose, and throat; studies suggest formaldehyde exposure is linked with certain varieties of cancer. Can be found in products or become a byproduct of chemical reactions in the air.</li></ul>
Cleaning Products and Toxics: The Bottom Line<p>Do your research. There are many cleaning products available, but taking these steps will drastically reduce your options and help keep your home toxic-free. Protecting your home from bacteria and viruses is important, but make sure you do so in a way that doesn't introduce other health risks into the home.</p><p><em>Reposted with permission from </em><em><a href="https://www.ehn.org/how-to-shop-for-cleaning-products-while-avoiding-toxics-2648130273.html" target="_blank">Environmental Health News</a>. </em><a href="https://www.ecowatch.com/r/entryeditor/2649054624#/" target="_self"></a></p>
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Twenty-five years ago, a food called Tofurky made its debut on grocery store shelves. Since then, the tofu-based roast has become a beloved part of many vegetarians' holiday feasts.
By Jessica Corbett
A leading environmental advocacy group marked Native American Heritage Month on Wednesday by urging President-elect Joe Biden, Vice President-elect Kamala Kamala Harris, and the entire incoming administration "to honor Indigenous sovereignty and immediately halt the Keystone XL, Dakota Access, and Line 3 pipelines."
- Climate Crisis: What We Can Learn From Indigenous Traditions ... ›
- 10 Organizations Honoring Native People on Thanksgiving ... ›
- Biden Vows to Ax Keystone XL if Elected - EcoWatch ›
Returning the ‘Three Sisters’ – Corn, Beans and Squash – to Native American Farms Nourishes People, Land and Cultures
By Christina Gish Hill
Historians know that turkey and corn were part of the first Thanksgiving, when Wampanoag peoples shared a harvest meal with the pilgrims of Plymouth plantation in Massachusetts. And traditional Native American farming practices tell us that squash and beans likely were part of that 1621 dinner too.
Abundant Harvests<p>Historically, Native people throughout the Americas bred indigenous plant varieties specific to the growing conditions of their homelands. They selected seeds for many different traits, such as <a href="https://emergencemagazine.org/story/corn-tastes-better/" target="_blank" rel="noopener noreferrer">flavor, texture and color</a>.</p><p>Native growers knew that planting corn, beans, squash and sunflowers together produced mutual benefits. Corn stalks created a trellis for beans to climb, and beans' twining vines secured the corn in high winds. They also certainly observed that corn and bean plants growing together tended to be healthier than when raised separately. Today we know the reason: Bacteria living on bean plant roots pull nitrogen – an essential plant nutrient – from the air and <a href="http://www.tilthalliance.org/learn/resources-1/almanac/october/octobermngg" target="_blank" rel="noopener noreferrer">convert it to a form that both beans and corn can use</a>.</p><p>Squash plants contributed by shading the ground with their broad leaves, preventing weeds from growing and retaining water in the soil. Heritage squash varieties also had spines that discouraged deer and raccoons from visiting the garden for a snack. And sunflowers planted around the edges of the garden created a natural fence, protecting other plants from wind and animals and attracting pollinators.</p><p>Interplanting these agricultural sisters produced bountiful harvests that sustained large Native communities and <a href="http://dx.doi.org/10.1353/eam.2015.0016" target="_blank">spurred fruitful trade economies</a>. The first Europeans who reached the Americas were shocked at the abundant food crops they found. My research is exploring how, 200 years ago, Native American agriculturalists around the Great Lakes and along the Missouri and Red rivers fed fur traders with their diverse vegetable products.</p>
Displaced From the Land<p>As Euro-Americans settled permanently on the most fertile North American lands and acquired seeds that Native growers had carefully bred, they imposed policies that <a href="https://doi.org/10.1086/ahr/87.2.550" target="_blank">made Native farming practices impossible</a>. In 1830 President Andrew Jackson signed the <a href="https://guides.loc.gov/indian-removal-act" target="_blank">Indian Removal Act</a>, which made it official U.S. policy to force Native peoples from their home locations, pushing them onto subpar lands.</p><p>On reservations, U.S. government officials discouraged Native women from cultivating anything larger than small garden plots and pressured Native men to practice Euro-American style monoculture. Allotment policies assigned small plots to nuclear families, further limiting Native Americans' access to land and preventing them from using communal farming practices.</p><p>Native children were forced to attend boarding schools, where they had no opportunity to <a href="https://doi.org/10.5749/jamerindieduc.57.1.0145" target="_blank">learn Native agriculture techniques or preservation and preparation of Indigenous foods</a>. Instead they were forced to eat Western foods, turning their palates away from their traditional preferences. Taken together, these policies <a href="https://kansaspress.ku.edu/978-0-7006-0802-7.html" target="_blank" rel="noopener noreferrer">almost entirely eradicated three sisters agriculture</a> from Native communities in the Midwest by the 1930s.</p>
Reviving Native Agriculture<p>Today Native people all over the U.S. are working diligently to <a href="https://www.oupress.com/books/15107980/indigenous-food-sovereignty-in-the-united-sta" target="_blank" rel="noopener noreferrer">reclaim Indigenous varieties of corn, beans, squash, sunflowers and other crops</a>. This effort is important for many reasons.</p><p>Improving Native people's access to healthy, culturally appropriate foods will help lower rates of <a href="https://www.cdc.gov/vitalsigns/aian-diabetes/index.html" target="_blank">diabetes</a> and <a href="https://www.apa.org/pi/oema/resources/ethnicity-health/native-american/obesity" target="_blank">obesity</a>, which affect Native Americans at disproportionately high rates. Sharing traditional knowledge about agriculture is a way for elders to pass cultural information along to younger generations. Indigenous growing techniques also protect the lands that Native nations now inhabit, and can potentially benefit the wider ecosystems around them.</p>
By Jake Johnson
Amid reports that oil industry-friendly former Energy Secretary Ernest Moniz remains under consideration to return to his old post in the incoming Biden administration, a diverse coalition of environmental groups is mobilizing for an "all-out push" to keep Moniz away from the White House and demand a cabinet willing to boldly confront the corporations responsible for the climate emergency.