Quantcast

Disney Commits to Protecting the Earth's Real Magic Kingdom

Rainforest Action Network

On Oct. 11, Disney announced a significant new paper policy that applies to the company’s extensive operations and those of its licensees, and means they will be eliminating paper connected to the destruction of endangered forests and animals.
 
The policy, the culmination of two years of conversations between Disney executives and the Rainforest Action Network (RAN), establishes Disney’s leadership among household brands including Staples, Mattel, Scholastic, Tiffany and Kroger that have moved to source paper more responsibly to help slow the rate at which the world’s most precious forests are being pulped.
 
“Rainforests are more valuable left standing than being pulped for paper,” said Rebecca Tarbotton, executive director of Rainforest Action Network, which worked with Disney on the policy. “Disney is adding its voice to the growing chorus of companies demonstrating that there’s no need to sacrifice endangered forests in Indonesia or elsewhere for the paper we use every day.”

Photo: David Gilbert / Rainforest Action Network

To date, nine top U.S. publishers have worked with RAN to announce rainforest commitments, including Scholastic, Hachette, Pearson/Penguin, Candlewick Press, Houghton Mifflin Harcourt, Macmillan, Random House, Simon & Schuster and now Disney.  
 
Disney is the world’s biggest publisher of children’s books and magazines. The new paper policy will be applied to the Company’s entire global operations and those of its supply chain. The commitment includes Disney’s media networks, theme parks, resorts, cruise ships, and all its product packaging, copy paper and book publishing as well as the 3,700[1] licensees that use Disney characters. It will also influence the operations of 25,000 factories in more than 100 countries that produce Disney products, including 10,000 in China.

“The paper policy is an example of how Disney conducts business in an environmentally and socially responsible way, and demonstrates the Company’s commitment to creating a lasting, positive impact on ecosystems and communities worldwide,” said Dr. Beth Stevens, senior vice president, Disney Corporate Citizenship, Environment and Conservation.

Photo: Rainforest Action Network

Disney’s commitment sets out to ensure the Company’s operations and those of its licensees minimize their consumption of paper and maximize their use of recycled content. The commitment also means Disney will not be sourcing from controversial paper giants Asia Pulp and Paper (APP) and Asia Pacific Resources International Holdings (APRIL). APP is reportedly the third largest paper company in the world.

Disney’s commitment will have a particularly important impact in Indonesia, the primary place where tropical rainforests are still being cut down for paper. The pulp and paper industry is one of the main drivers of the estimated 2.5 million acres of rainforest cut down per year in Indonesia.

Lafcadio Cortesi, the Asia director at Rainforest Action Network, said: “Indonesia has one of the highest rates of deforestation in the world due, in part, to pulp and paper giants like Asia Pulp and Paper and APRIL. Disney’s commitment will reduce the demand for paper made at the expense of rainforests while creating incentives for improved forest management and green growth.”

Photo: David Gilbert / RAN

Indonesia has some of the most biologically and culturally diverse forests in the world, home to iconic species like the Sumatran tiger, of which only 400 animals remain. Indonesia is ranked third in greenhouse gas emissions, just behind China and the U.S., due to this rampant deforestation.
 
RAN began working with Disney in 2010 when lab results found that Disney children’s books were printed with rainforest fiber. RAN will continue to work with Disney to ensure effective implementation of its paper policy.

Visit EcoWatch’s BIODIVERSITY page for more related news on this topic.

--------

[1] http://corporate.disney.go.com/citizenship2010/supplychain/overview/aboutthesupplychain/

EcoWatch Daily Newsletter

Pexels

By Cheri Bantilan MS, RD, CD

Garlic is an ingredient that provides great flavor to dishes and can be found in most kitchens across the globe.

Read More Show Less
Pexels

By Claire O'Connor

Agriculture is on the front lines of climate change. Whether it's the a seven-year drought drying up fields in California, the devastating Midwest flooding in 2019, or hurricane after hurricane hitting the Eastern Shore, agriculture and rural communities are already feeling the effects of a changing climate. Scientists expect climate change to make these extreme weather events both more frequent and more intense in coming years.

Read More Show Less
Sponsored
Pexels

By Rachael Link, MS, RD

Echinacea is a group of flowering plants that belong to the daisy family, along with plants like sunflowers, chicory, chamomile, and chrysanthemums.

Read More Show Less
One of the 25 new Long Beach Transit hybrid gasoline-electric buses on April 23, 2009. Jeff Gritchen / Digital First Media / Orange County Register / Getty Images

In Long Beach, California, some electric buses can charge along their route without cords or wires.

When a bus reaches the Pine Avenue station, it parks over a special charging pad. While passengers get on and off, the charger transfers energy to a receiver on the bottom of the bus.

Read More Show Less
Semi trucks travel along I94 on June 21 near Lake forest, Illinois. Scott Olson / Getty Images

The Trump administration pushed through an exemption to clean air rules, effectively freeing heavy polluting, super-cargo trucks from following clean air rules. It rushed the rule without conducting a federally mandated study on how it would impact public health, especially children, said the Environmental Protection Agency (EPA) Inspector General Charles J. Sheehan in a report released yesterday, as the AP reported.

Read More Show Less