Quantcast

Leonardo DiCaprio Invests in Plant-Based Food Company

Business
Leonardo DiCaprio / Facebook

Animal agriculture is responsible for more greenhouse gas emissions than the entire transportation sector, but eating a burger doesn't have to come with a side of guilt.

Actor and environmentalist Leonardo DiCaprio has invested in Beyond Meat, the makers of the world's first vegan burger that's famously known to look, smell and even taste a lot like the real deal.


The company's staple Beyond Burger is made mostly from pea protein. Beet juice gives it a red meat-like color and allows it to "bleed" like a regular beef burger when cooked.

"Livestock production is a major contributor to carbon emissions," DiCaprio said in his investment announcement. "Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate."

"The company's ability to create appealing, healthy meat directly from plants will go a long way in helping everyday consumers take action on climate change," he added.

"I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family," said Ethan Brown, the chief executive of Beyond Meat, in a statement. "His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare."

"I look forward to continuing to collaborate as we bring delicious, satiating products to a rapidly increasing consumer base."

Beyond Meat has grown immensely since its founding in 2009. Its products can now be found in more than 11,000 stores nationwide, including Walmart, Target, Whole Foods, Kroger, Safeway, Publix and Sprouts as well as eight BurgerFi's locations and six TGI Fridays, Business Insider reported.

Other big-name investors of the Los Angeles-based startup include Bill Gates, Twitter co-founders Biz Stone and Evan Williams, the meat company Tyson Foods and the Humane Society. Dicaprio's exact investment amount was not disclosed.

DiCaprio, and his Leonardo DiCaprio Foundation, has long put his philanthropic dollars towards environmental organizations and businesses that protect oceans, land and wildlife, as well as operations that work to fight against climate change. The foundation has offered more than $80 million for such causes since its founding in 1998.

The Before the Flood filmmaker has also invested in sustainable seafood company LoveTheWild and vegan snack company Hippeas.

Dicaprio's latest investment doesn't just make environmental sense, but a financial one too. The global market for alternative meats such as tofu, tempeh, textured vegetable protein, seitan, quorn and other plant based sources is forecasted to garner $5.2 billion by 2020.

EcoWatch Daily Newsletter

Hinterhaus Productions / DigitalVision / Getty Images

By Rachael Link, MS, RD

What you eat before drinking alcohol can have a huge impact on how you feel at the end of the night — and the next morning.

Read More Show Less
Secretary Carson surveys recovery in Florida Panhandle following Hurricane Michael. U.S. HUD / Flickr / Public Domain

By Eren Erman Ozguven

When Hurricane Michael roared onto northwest Florida's Gulf Coast in October 2018, its 160 mile-per-hour winds made it the strongest storm ever to hit the region. It was only the fourth Category 5 storm on record to make landfall in the U.S.

Read More Show Less
Sponsored
Pexels

By Ketura Persellin

Global consumption of beef, lamb and goat is expected to rise by almost 90 percent between 2010 and 2050. But that doesn't mean you need to eat more meat. In fact, recent news from Washington gives you even less confidence in your meat: Pork inspections may be taken over by the industry itself, if a Trump administration proposal goes into effect, putting tests for deadly pathogens into the hands of line workers.

Read More Show Less
Pexels

By Kaitlyn Berkheiser

While enjoying an occasional alcoholic beverage is unlikely to harm your health, drinking in excess can have substantial negative effects on your body and well-being.

Read More Show Less
MStudioImages / E+ / Getty Images

By Jillian Kubala, MS, RD

Backpacking is an exciting way to explore the wilderness or travel to foreign countries on a budget.

Read More Show Less
Sponsored
Tim P. Whitby / 21st Century Fox / Getty Images

The beauty products we put on our skin can have important consequences for our health. Just this March, the U.S. Food and Drug Administration (FDA) warned that some Claire's cosmetics had tested positive for asbestos. But the FDA could only issue a warning, not a recall, because current law does not empower the agency to do so.

Michelle Pfeiffer wants to change that.

The actress and Environmental Working Group (EWG) board member was spotted on Capitol Hill Thursday lobbying lawmakers on behalf of a bill that would increase oversight of the cosmetics industry, The Washington Post reported.

Read More Show Less
A protest march against the Line 3 pipeline in St. Paul, Minnesota on May 18, 2018. Fibonacci Blue / CC BY 2.0

By Collin Rees

We know that people power can stop dangerous fossil fuel projects like the proposed Line 3 tar sands oil pipeline in Minnesota, because we've proved it over and over again — and recently we've had two more big wins.

Read More Show Less
Scientists released a study showing that a million species are at risk for extinction, but it was largely ignored by the corporate news media. Danny Perez Photography / Flickr / CC

By Julia Conley

Scientists at the United Nations' intergovernmental body focusing on biodiversity sounded alarms earlier this month with its report on the looming potential extinction of one million species — but few heard their calls, according to a German newspaper report.

Read More Show Less