Quantcast
Environmental News for a Healthier Planet and Life

Detox Your Clothes

Detox Your Clothes

Greenpeace East Asia

The world's biggest denim brand joins 10 other clothing companies that have made credible commitments to Detox, including the world's largest fashion retailer, Zara.

Levi's commitment comes just eight days after we launched our Toxic Threads: Under Wraps report in Mexico, and screened a documentary about a family struggling to hold factories in the region to account for the pollution they are causing, including suppliers of brands like Levi's.

The brand is living up to its claims of being a leader. Competitors that have so far failed to take responsibility for the pollution created along their entire supply chain are looking increasingly exposed. These include familiar big brands names such as Calvin Klein, GAP and Victoria's Secret.

A change of direction

The commitment from Levi's is great news for people power and the environment. Levi's will begin requiring its largest suppliers (each with multiple facilities) in China, Mexico and elsewhere in the Global South to disclose pollution data as early as the end of June 2013. This means that's those living near all these facilities gain crucial access to information about discharges into their local environment—a basic right that up to this stage they had been denied.

But rather than use hazardous chemicals in the first place, Levi's will look for non-hazardous alternatives. This is a bold move away from its previous position, which was focused on managing rather than eliminating hazardous chemicals.

And in addition, the company has embraced the precautionary principle, which will be fundamental to shift the entire industry towards the adoption of non-hazardous chemicals.

Toxic-free fashion is a trend to last the seasons

More than 400,000 people have joined the Detox campaign since we re-launched in November, demanding toxic-free fashion and clean water. Fashionistas, activists, designers and bloggers took action on Twitter and Weibo, spreading news about the industry's toxic addiction and reaching many millions of friends and followers.

First Zara committed to Detox, then Mango and Esprit, as people around the world made their voices heard. Levi's was next on the shopping list, and in just eight days hundreds of thousands of people had called on the brand to match its bold proclamations with real actions. Activists and volunteers also took to the street in more than 20 countries to take the message directly to the brand's customers and to speak with the staff working in their stores, who sent the message back to Levi's HQ.

The rising tide of people power has again shown what it's capable of. But unfortunately the toxic discharges from clothing factories continue, and while 11 top brands have now committed to Detox, more companies must recognize and act upon the urgency of the situation.

Help spur on the next success

Help get our new video, Detox Fashion, on as many screens as possible.

We know brands like Calvin Klein, GAP and Victoria's Secret monitor social media as closely as they monitor traditional media, and every time you like, share, comment on or promote this video, it increases the pressure on these companies to change their ways: to stop poisoning rivers in the countries where their products are made, and stop shipping hazardous chemicals all over the world in their clothes.

A toxic-free world is possible. Together we can help create it.

Visit EcoWatch’s BIODIVERSITY and WATER pages for more related news on this topic.

 

Electric vehicles are the cars of the future. sl-f / Getty Images

By 2035, every new car and truck sold in the U.S. could be an EV, a new report says.

Read More Show Less
EcoWatch Daily Newsletter
The Gowanus Canal in Brooklyn, New York, a polluted nearly 2 mile-long waterway that is an EPA Superfund site. Jonathan Macagba / Moment / Getty Images

Thousands of Superfund sites exist around the U.S., with toxic substances left open, mismanaged and dumped. Despite the high levels of toxicity at these sites, nearly 21 million people live within a mile of one of them, according to the U.S. Environmental Protection Agency (EPA).

Read More Show Less
Trending
The National Weather Service station in Chatham, Massachusetts, near the edge of a cliff at the Monomoy National Wildlife Refuge. Bryce Williams / National Weather Service in Boston / Norton

A weather research station on a bluff overlooking the sea is closing down because of the climate crisis.

Read More Show Less
Amsterdam is one of the Netherlands' cities which already has "milieuzones," where some types of vehicles are banned. Unsplash / jennieramida

By Douglas Broom

  • If online deliveries continue with fossil-fuel trucks, emissions will increase by a third.
  • So cities in the Netherlands will allow only emission-free delivery vehicles after 2025.
  • The government is giving delivery firms cash help to buy or lease electric vehicles.
  • The bans will save 1 megaton of CO2 every year by 2030.

Cities in the Netherlands want to make their air cleaner by banning fossil fuel delivery vehicles from urban areas from 2025.

Read More Show Less
Protestors stage a demonstration against fracking in California on May 30, 2013 in San Francisco, California. Justin Sullivan / Getty Images

A bill that would have banned fracking in California died in committee Tuesday.

Read More Show Less