Quantcast

Dare the World to Save the Planet—I Will if You Will

Climate

Earth Hour

Earth Hour premiered its official video for 2013, with David Guetta’s Without You featuring Usher revealed as the highly anticipated soundtrack for the world’s largest campaign for the planet.

An energetic showcase of the best crowd-sourced footage from this year’s global lights off celebration, the video also introduces Earth Hour’s theme for the next three years, "I Will If You Will"—taking the passion of Earth Hour, beyond the hour.

Earth Hour 2012 embraced 7,001 cities and towns in 152 countries and territories, with hundreds of millions of people participating across all seven continents.

Created by Sydney-based award-winning design firm, Resolution™, the video displays a glimpse of the thousands of viral “I Will If You Will” challenges created in 2012, from international supermodel Miranda Kerr’s yoga challenge, all the way to a student organized high school flash mob challenge in Korea.

The video begins and ends with awe-inspiring images of our world from above, celebrating Earth Hour reaching the International Space Station for the first time in 2012, and an emotive visual reminder of the one thing that unites us all—the planet.

Earth Hour Global co-Founder and CEO Andy Ridley says this year’s video reflects how “I Will If You Will” is the next step towards an interconnected global community, sharing the opportunities and challenges of a sustainable future.

“The video illustrates how every individual can become the inspiration to their own family, friends, peers and the world by sharing what they're willing to do to save the planet,” he says.

Creative director of the Earth Hour 2013 video, Tim Dyroff of Resolution™, added that working directly with clients like Earth Hour is a very satisfying process.

“We work together to make the presentation as exciting and relevant to as wide an audience as possible. There are no rights and wrongs in this kind of work, and it’s really about collaboration and listening that gets good work like this out the door,” he says.

“I am determined to involve our business in campaigns that promote change for the better, and Earth Hour fits the bill perfectly.”

In 2012, Earth Hour’s digital footprint more than doubled from 91 million in 2011, reaching more than 200 million people across various online platforms around the world.

Earth Hour 2013 will take place from 8.30 - 9.30 p.m. on Saturday, March 23.

Visit EcoWatch’s CLIMATE CHANGE and ENERGY page for more related news on this topic.

 

EcoWatch Daily Newsletter

The staircase to a subway station in SOHO with a temporary closure, flood control installation sign. Jeffrey Greenberg / Universal Images Group / Getty Images

The Metropolitan Transit Authority in New York City tested out a new system designed to protect its subways stations from flooding when another super storm hits, creating a bizarre sight on Wednesday, as The Verge reported.

Read More Show Less
Flat-lay of friends eating vegan and vegetarian Thanksgiving or Friendsgiving dinner with pumpkin pie, roasted vegetables, fruit and rose wine. Foxys_forest_manufacture / Royalty-free / iStock / Getty Images

Thanksgiving can be a tricky holiday if you're trying to avoid animal products — after all, its unofficial name is Turkey Day. But, as more and more studies show the impact of meat and dairy consumption on the Earth, preparing a vegan Thanksgiving is one way to show gratitude for this planet and all its biodiversity.

Read More Show Less
Sponsored
Residents wear masks for protection as smoke billows from stacks in a neighborhood next to a coal fired power plant on Nov. 26, 2015 in Shanxi, China. Kevin Frayer / Getty Images

While most of the world is reducing its dependence on coal-fired power because of the enormous amount of greenhouse gases associated with it, China raised its coal fired capacity over 2018 and half of 2019, according to a new study.

Read More Show Less
Children run on the Pacific Crest National Scenic Trail in California. Bureau of Land Management

By Matt Berger

It's not just kids in the United States.

Children worldwide aren't getting enough physical activity.

That's the main conclusion of a new World Health Organization (WHO) study released Wednesday.

Read More Show Less

By Tim Ruben Weimer

Tanja Diederen lives near Maastricht in the Netherlands. She has been suffering from Hidradenitis suppurativa for 30 years. Its a chronic skin disease in which the hair roots are inflamed under pain — often around the armpits and on the chest.

Read More Show Less